MKDFORD MAIL TRIBUNE. MEDrORD, OREGON
TUESDAY, MARCH 5. 19S3
1 IC
... . . M . I
II n ft" ' ' jimmy iiatlo
"1, o ITS
Wilter Meeker
Edited by The Mail Tribune Advertising Department
THE DUN it BRADSTREET DAILY WHOLESALE COMMODITY PRICE INDEX of
90 bade commodities (1930-1932100) was 268.54 on Thutiday, February 28. against 268.2S
a week ago. Tht Weekly WholeiaU Food Price Indtx. representing the total ot tha price
par pound ot 31 toodt in general use, remained the lame this week at S5.83. Thu it 1.0
below the corresponding level of last year.
SCORE A HOME RUN. Sporting goods dealers throughout the country again have the
opportunity to tie-in their campaigns with "Let's All Play Ball" Week, April 13-20, spon
sored by The Sporting Goods Dealer magazine. For the first time, $100 will be offered to
the retailer who, in the opinion of the judges, is doing the most outstanding Job of advanc
ing the cause of baseball in his community a s an individual and as dealer, $50 for the
second prize, and $25 for the third. The mag azine will also award cash prizes for the best
window displays and newspaper tie-in ad.
MEDFORD LEED'S STORE MANAGER Walter Meeker
papMfr ft wi" 'ake part, with other members of the firm, in Grand
.- Jjy .- "'"lnJL. Opening ceremonies Thursday for their attractive new store
)t - y.; Jmfgfg in the Medford Shopping Center. Mayor James Dunlevy will
, f. I&JS.VT" S rePten the City of Medford in this community's welcome
iu L.nu wnn (iv cuts ina nuuun bi a.m. iu viww7
open the new store.
Meeker, who resides at $02 South Peach street with his
wife, Jo, son Bruce and daughter. Candy, has been with Edi
son Brothers Stores, Leed's parent company, for the past
eighteen years. Before coming to this city to manage the fine
new Leeds store here. Meeker was the assistant manager of
the company's Stanford Shopping Center store in Palo Alto,
California. Prior to entering active business he attended high
school in Long Beach, Calif, and Contra Costa Junior College
in Richmond.
l.mmA'u fnnAmrmA AmArira'c lnrnKt ratAllm rtf women's
D L:1r I shoes and Leed's well known QualiCraft label is a familiar
. .r I I on, throughout the U. S. on casual, play and dress shoes and
I ' ' I I ,m,rt accessories.
' - ' I THE BOARD OF DIRECTORS OF INVESTORS Selective
! I Fund, Inc., has declared a regular quarterly dividend of 12
.. I cents per share, payable March 1, 1963 to shareholders of
i XJ record at tne cIose of business February 28, 1963, Paul R.
Moore, district manager nere, anuuunceu.
Investors Selective Fund, Inc. currently has approximately
3,230,000 shares outstanding compared with 2,964,000 shares at the same time last year.
MEDFORD TIRE SERVICE has just announced the opening of their new brake and
wheel alignment service center in the former Johnston Store site, according to Bill Clark,
president of the organisation.
"We have leased the former Johnston Store site across from our present location (123
So. Riverside)", Clark said; "and our Brake and. Wheel Alignment Service will include
all brake work, alignments, installation of shocks, ball joint kits, etc."
Chuck Nelson is currently doing the work in this new shop that will later handle muf
flers, tail pipes and other auto accessories.
This new service by Medford Tire Service has been featured in Mail Tribune ads dur
ing February and March.
COLLINS ATTENDS COCA COLA MEETING. Robert
Collins, sales manager of Medford Coca-Cola Bottling Com
pany, and seven route salesmen attended an all-day markets
ing meeting in Portland, Oregon, March 2.
The Coca-Cola business and show business combined
to present to more than 300 bottling plant personnel one of
the largest such conventions of its kind ever held in the
soft drink industry.
The meeting at Portland presented sales and promotion
plans to the route salesmen for 1963.
A ten-member Broadway cast together with complete
stage sets, lights and other theatrical equipment moved into
Portland by bus as part of a 30-city tour now under way.
Collins said that 1962 was the best sales year in the entire
76-year history of the Coca-Cola business and, if trends con
tinue, 1963 should be an ever better year.
Among top officials of the Coca-Cola business attending
the convention were:
Sam N. Gardner, vice president, bottler sales promotion;
Thomas C. Law, Jr., vice president and field sales manager,
bottler sales development; Nat C. Harrison, Jr., advertising
department, The Coca-Cola Company, Atlanta; Frank C.
Adams, Pacific coast regional manager, Los Angeles; and
John L. Sealon, Portland district manager.
Von Rerkem. manaaer. Pacific Coca-Cola Bottling
Company, Seattle, delivered the keynote address, and Kenneth A. Jernstedt, president,
mid-Columbia Coca-Cola Bottling company, Hood River, Oregon, was master, of ceremonies.
Among the local men attending the meeting were Otto Caster, Dick Caster, Chuck
Johnson, Floyd Workman, Stan Ferns, Wally Henderson, Tom Williams.
BATES WHOLESALE DISTRIBUTORS, INC. ef Medford, Oregon has been appointed
exclusive distributor for the full institutional line of StcW Fine Foods in the counties of
Jackson, Josephine and Klamath.
The announcement was made jointly today by Lew Bates, president of the distributing
company, and James E. Alexander, manager of StcW's northern California division.
This institutional line of canned foods includes fancy grade "S&W" and "S&W Nu
tradiet" (dietetic labels and various grade foods under other proprietary labels of SJtW
and its subsidiary companies.
Twenty-eight years in the food field. Lew Bates is well known to the food service
trade in Oregon. Bales Wholesale Distributors serves its trade from its large new Medford
warehouse containing the most modern storage and distribution facilities.
r" e'eeyrn i'iim m'w"'ii nnn
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Robert Collins
11 rr wyi -
HOW ARE YOUR "WOOF" AND
"WARP"? If you're not sure, then you're
not up to date on "shirt talk." One who
is qualified to talk about woof and warp
is Ray F. Baker, manager of Penney's,
which is vitally interested in woof and
warp, for it Is one of the country's lead
ing distributors of men's shirts.
The life of your shirt is dependent
on its thread count, or the correct bal
ance in the fabric of woof, cross-wise
threads, and warp, lengthwise threads.
While Penney's has more than 60
years' experience selling shirts, the
weaving of shirts goes back to ancient
Greece, where only slaves wore them.
Their masters, the citizens, reserved
loose-fitting robes for themselves.
Wearing the toga, on the other hand,
was a privilege reserved for those born
in Rome. The Romans could tell strang
ers at a glance, for they had to wear
shirts. In the Middle Ages, a shirt was
a question of life and death. Its hard
metal surface protected knights from the
lance.
One sign of the man of distinction-
even in Revolutionary America-was his
lace collar. Thomas Jefferson and George
Washington were not exceptions. Gen
erals, bclore charging into battle, first made sure the silk around their necks was prop
erly in place.
One man who decided to wear only plain shirts may have changed history. He was
Benjamin Franklin, who, despite his post as amDassanor to rrance, wore simple, unem
broidered shirts to all receptions. His unaffected dress came to symbolize the new Amer
ica and helped win the French over.
Shirts continued not only to proclaim the man but his occupation as well. It look a
oupersleulh like Sherlock Holmes to deduce that a man was a butcher by the cut of
his sh rt co Br. But anyone could soot a bartender by his canay-stripea sniri ana con
trasting collar, a clerk by his cardboard-stiff white one, and a waiter by his stiff ebony
front.
Today, we still classify jobs as "white-collar," the garb of the office worker, and "blue
collar." the more practical factory wear.
Shirts keep talking, but they don't necessarily tell the things you should know when
buying one. Penney's, which will salute its nationally known Towncraft dress shirts
during its 61st anniversary observance starting on Thursday, Feb. 28, has these lips for
shirt shoppers. Says Manager Baker:
"A good regular-flnifh shirt should wear well for to 2 years. Because of the
strains in its finish which tend to weaken the fiber, wash 'n wear shirts generally have
a year's life. Whichever you choose, look for quality cotton like combed cotton, which
has impurities taken out. Or Pima. Its longer, smoother fibers make the best shirting.
They'll both stand up under hard wear. Baker said.
At the left is shown a shirt of the type worn during the Civil War period while its
counterpart Is Penney's combed cotton dress shirt with inap-lab collar.
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IK r'K Hf I in AW. r 1 I jorA-Jn I A MENAGERIE.'.' CAN'T VOU EVER ) AU$'&9lJ?&fi!H
I ! "i.t'Tl " :
ONE OF THE FINEST THEATRES OF THE PACIFIC COAST is the way Hobert Cor
bin, manager of Robert L. Lippert Theatres here, describes the Cralerian theatre here
after workman complete the remodeling work now underway. There will be fewer seats,
however, as new, wider aisles and wider, new-style seats will assure greater comfort than
ever before.
The above view shows the interior of the Cralerian at 23 South Central avenue as it
appears now, proving that lhe ambitious remodeling program undertaken by Lippert Thea
tres is complete, from top to bottom. The op ening date will be announced later bv Corbin.
LOCAL MAN NAMED TO BOARD OP WESTERN HE-
TAIL LUMBERMEN'S ASSOCIATION. Norton Smith, Smith
Lumber company, Medford, was elected district director of
the Western Retail Lumbermen's association at its 60th an
nual convention recently held in Seattle, Wash.
ftir. &mltn will represent the retail lumber and bullriinir
material dealers of the Medford-Grants Pass area on the
board of directors of the association. This trade organization
is comprised of dealer members from Washington. Oreeon.
Idaho and Alaska, and has its headquarters in Seattle.
Its primary function is to assist the membershirj to rjro-
vide responsible service to homeowners and the community.
It offers a broad educational program for both manaeement
and employees to help them keep abreast of the dynamic
new home and home improvement fields, and the constantly
changing materials and methods of construction. As a dis
trict director, Mr. Smith said his responsibility is to assist
the association in coordinating this program and other ac
tivities to meet the needs of dealers in his area.
TIPS FOR SETTING UP PAINT DEPARTMENTS. Set
up paint departments where they can be seen as customers
enter the store, says Building Supply News. Most often rec
ommended is the back wall or along one of the sidewalls. Use
island displays to promote seasonal paints and sundries,
leaving the main display area the same to attract traffic.
Next, choose a name for the department like: "Color Corner". "Color Bar." "Color Har
mony Room or Corner," "Home Decorating Center," etc. Create an area where customers
can relax comfortably to look over chips, cha rts and to talk over their croblems. Place as
mucn siock as possmie in tne paint center. Customers will buy more if they see more. Don't
neglect good lighting-customers want to be able to examine colors under the type of light
ing they use in their homes.
vff
Norton Smith
Scientist Isolated
To Test Ability to
Withstand Voyages
CREDIT EQUITY, INC., an Oregon owned and operated company, has recently pur
chased Credit Advisors, Inc., of Medford. This firm is licensed and bonded in the state
or. Oregon, according to R. J. Dehut, Medford manager.
This is the third office to be opened by Credit Equity, a company founded for the sole
purpose of aiding families overburdened by debt, Dehut said. Its services are available
to anyone in financial difficulty.
Dehut recently moved to Medford with his family from Portland. Credit Equity, Inc.,
located at 201 Medical Center Building, 33 N. Central avenue, is now open to serve this
area.
SALES GROWTH EXPECTED FOR INFANTS' AND TOD
DLER'S WEAR. By 1965, projections for infants' and toddler's
wear volume at retail indicate a 10 to 15 increase over 1962,
and by 1970 almost a 50 gain, reports Earnshaw's. These figures
are a composite of opinions ot retailers and manufacturers. Al
though there has been a dip In the baby boom, lhe 1965-1366
period should see the World War II babies starling to become
parents themselves. Since they represented a high birth rate, the
result should mark a sisable increase over 1961-1963 figures.
The continuing flow of young families to the suburbs will be met
with persistent suburban store expansion by retail organisations.
This factor will bring big increases in infants' and children's
wear volume. In 1963 leeding retailers told Earnshaw's that they
expect a sales increase ranging from 2 to 7. Profits are also
seen moving up.
FAMILY CAR BURNS MONEY AT 10.1 CENTS PER MILE.
Automobile owners who always thought their cars burned monev
Instead of gasoline now have some statistical confirmation. The Insider's News-letter re
ported today.
According. to Edwin M. Cope, statistician for the U. S. Bureau of Public Roads, the
cost of driving the family car is now reckoned at 10.1 cents per mile.
The impact on the drivers' pocketbooks is broken down this way: depreciation, 2.9
cents; repair and maintenance, 1.7 cents; gasoline exclusive of taxes, 1.4 cents; bare neces
sity insurance, 1.3 cents; oil, tires, accessories, parking and tolls, 1.6 cents; taxes, .7 cents
and regisration fees, .5 cents.
Cope took as his base a composite four-door sedan model, costing $2,900 with an ex
pected life of 12 years covering 100,000 miles on the long haul to the junk yard.
The car can be expected to consume 7,100 gallons of gasoline, 15 replacement tires,
a hundred spark plugs, several sets of new brake linings, and will probably undergo
one major engine overhaul.
Washington - IUP0 - The
space agency Saturday dis
closed that a scientist has
been isolated in a three-room
chamber for more than three
months to help test man's
ability to withstand deep
space voyages.
Research assistant, Wlldcn
P. Breen Jr., 33, entered the
chamber at University of
Maryland on Nov. 17.
Since then he has been
painting, writing a novel and
completing routine functions
in a sound-proof chamber at
the College Park, Md campus.
Dr. Eugene B. Konecci, bio
technology and human re
search director for NASA,
said the experiment provides
basic information about stress
humans might undergo while
confined to a space capsule
during an extended journey.
Not Endurance Test
Konecci said the experi
ment is not an endurance test
He said Breen could call off
the experiment at anytime.
Breen, who helped build
the chamber, Is permitted to
talk by telephone or use
teletype with scientists who
have him under surveillance
24-hours a day
Described as an efficiency
apartment, the chamber con'
tains a 12 by 12-foot living
and sleeping room, a work
room and a bathroom.
During a normal day, the
Birmingham, Ala., native
completes a six or eight-step
routine which the Investiga
tors call a trip. The routine
involves, dressing, showering,
eating, studying and other
normal functions.
Dr. John Flndley of Mary
land, who Is heading the pro
gram, said the routines force
Breen to maintain a level of
performance in a controlled
atmosphere.
Breen's failure or success in
maintaining the work level
will give researchers some in-
ight into the phsychological
tmosphere astronauts will
need to efficiently perform on
space trips.
Flndley said Information
from the experiment is still
being gathered and that no
findings have been reached.
Findlcy said the experi
ment would continue as long
as Breen performed his duties
or decided to come out of
the chamber.
Scientists are also attempt
ing to determine if Breen will
Improve his routine if given
small rewards. The "rewards"
include telephone conversa-
Firemen Rescue
Girl From Bridge
Portland - OJPO - Firemen
Sunday pulled a weeping 18-year-old
girl from the side of
towering St. Johns bridgn
over the Willamette river.
The girl, Avis Ann Manion,
was hanging on to a girder
with only her arms when
Bill Wescman reached her and
pulled her to safety.
Her mother, Mrs. Ralph
Manion, said the girl had been
despondent over personal
problems. She said she had
dropped out of high .school
and had been unable to get a
job.
tion with his wife, who hasn't
seen him since the experi
ment began.
Asked what she thought of
the experiment, Mrs. Breen
would say only: "I think It's
very interesting."
Fulbrighf Potshots
At Eisenhower
Washington - iUPD - Sen. J.
William Fulbright (D-Ark.)
Monday took a potshot at
former President Dwight D.
Eisenhower's Mexican duck
hunting. ,
Fulbright said In a Senate
speech that Eisenhower set a
bad example last month by
going into Mexico and shoot
ing 40 ducks and 35 other
birds in a three-hour period.
He said neither U.S. nor Can
adlan efforts to Increase the
bird population will amount
to much "if the ducks and
geese are all decimated at the
wintering end of the flyway."
Crime Rate Higher
In Portland in '62
Portland - HIPP - Portland's
crime rate increased only 2
per cent last year compared
with an average rise of 8 per
cent in other cities of similar
size, preliminary FBI figures
showed Monday.
In individual crimes, how.
ever, murder (23 last year
compared with 8 in 1961) In
creased 188 per cent and
rape was up 61 per cent.
The 2 per cent increase
was based on the number of
criminal arrests 18.654 last
year.
Quotes From the News
By UNITED PRESS INTERNATIONAL
Nashville, Tenn. - A City policeman on the arrest of 26
Negroes who stretched out on the floor of an exclusive down
town restaurant, seeking service:
"They were lying in here blocking the man's door.
He Wanted ihem arrested."
Lima, Ohio - Phillip Axe, on learning thai his wife had
given birth to four daughters:
"You couldn't realise what a wonderful feeling it
was."
Austin, Tex. - The Rev. ErccI Carter, a Methodist minis
ter, discussing the American visit of four Russian churchmen:
"When Khrushchev said he would bury us, I didn't
realise he would send his ambassadors here to measure
our shrouds in the guise of churchmen,"
Washington - Walter Hallatein, president of the European
Common Market, on the future of that organization:
"We start from the assumption that Britain will
enter it."
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LNIKODLCIORY 6UH AH.
IN ISOLOATION Research Assistant Wmiden P. Breen Jr..
33, Is shown in this picture released Saturday by NASA.
Breen has been In an isolation chamber at the University
of Maryland since Nov. 17, 1062, after volunteering for a
unique study of human behavior in a controlled enviornment
involving prolonged isolation. (NASA Photo via UPI)
how do you answer the hunger ' in a
child's eyes, if he lives thousands of miles
away? By joining CARE'S Food Crusade,
you span the world to help feed hungry
school children, orphans, refugees, the
aged and sick, desperately poor families,
what you do is share our farm abund
ancestaples donated by the U.S. Food
for Peace program. CARE adds other
foods, packs various units to match coun
try needs. Every $1 you give sends one
package with your name and address, to
bring a personal message of friendship
from the American people,
where need is urgent, CARE deliver
your gifts. You cannot specify persons,
but you may choose any of these places:
Colombia, Cyprus, Dominican Republic,
Ecuador, Greece, Haiti, Hong Kong, Iran,
Israel, Jordan, Korea, Macau, Mexico,
Pakistan, Poland, Sierra Leone, Turkey,
West Berlin, Vietnam, Yugoslavia.
v. .
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CARE
h tin i t
New Vork 16, N.Y. 'TL
t i riiiD aa -' '
r n or yinir iochi VnMiA oui
t- ..,,... . - i
t Here is $ for the fcood Crusade.
imaxe cneexs peyaeie to iAnc, m.;
(Your name)
(AddreeiT
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Courtesy ef Mail Tribune)
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