DON'T YOU READ BEFORE YOU BUY?
Your customers do, too.
They read; they cut out and
pin on bulletin boards; they
write in margins; they show
to their friends; Uiey clip and
send in for more information.
They choose colors, admire
designs and compare styles.
And then they decide. Then
diey buy.
Like you, they look to print
advertising for information
about all kinds of products
they're about to buy: cars and
cash registers, cosmetics and
clothes, sandals and sewing
machines, garages and grass
seed.
So if you and your product
are in close comjetition with
other advertisers and their
products better put part of
your advertising in print.
Better put it where readers
and studiers and ready-to-buy
buyers can find it.
Print makes sense, because
print makes sales.
PRINT ADVERTISING
ASSOCIATION
333 North Michigan Avonuo
Chicago 1, Illinois