196?. Bureau of Advertising, NPA
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when should your child start reading a newspaper?
The sooner the better. It supplements
his education, stimulates curiosity, en
larges his view of the real world. Once
he picks up the newspaper habit he'll
never put it down. It becomes an endur
ing relationship. And the need for a
newspaper keeps growing...
Reading a Daily Newspaper "Yesterday"
15-20 years of age 72
21-29 74
Age 30-39 82
40-54 83
55 and over 78
Grade School 77
Education H igh School 87
College 89
Under $3,000 61
3,000-4,999 Income Bracket. . . .78
Income 5,000-7,499 87
7,500-9,999 89
10,000 and over 91
Swhi "ID D.II) Nmptpw and IU ftttdlitf Public," Audits UKl Sumjt Co, Inc.
In fact, newspaper readership is a
pretty good yardstick of the changing
American. The more people grow, learn
and prosper, the more they depend on
newspapers.
1
More People Do More Business Through Newspapers