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that s the way people feel about their
Add another staple to food, clothing, shelter, the daily newspaper.
It's that basic.
Nearly everyone reads it (99 million people on an average weekday)
They read it thoroughly, page by page (71)
Would feel lost without it or miss it (79po)
They clip it (editorials 53o, ads 28), quote from it (65).
And 99 million consumers wouldn't have it any other way-an
ever-changing diet of news and events, freshly packaged, eagerly
consumed, thoroughly digested, completely welcome, The Daily
Newspaper.
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More People Do More Business Through Newspapers
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daily newspaper.