Television Now Playing
By FREDERICK H. TREESH
United Ptu International
On Nov. 12, 1960 - Tile tirst
Monday alter the presidential
election-President-elect John
F. Kennedy reflected on his
narrow victory over Vice
President Richard M. Nixon.
"It was TV more than any
thing else that turned the
tide," Kennedy said.
Whether or not his lour
television debates with Nixon
made all the difference in
Kennedy's cliff-hanging vic
tory in 1960, they did revolu
tionize political campaigning
in the United States. That
much is apparent midway
through the 1962 campaign.
In past presidential cam
paigns, candidates traveled
about the land shaking hands
- a few hundred here, a few
thousand there. The personal
contact was limited.
But in his Pulitzer prize
winning book, "The Making
of the President 1960," Theo
dore H. White said the Kennedy-Nixon
debates "general
ized this tribal sense of par
ticipation, this emotional
judgment of the leader, from
the few to the multitudes."
Kennedy Had Edge
Estimates of how many
Americans saw one or more
of the televised debates rang
ed from 85 million to 120 mil
lion. Professional pollsters
agreed generally that Kenne
dy had the edge in the de
bates. He won the election by
a scant 112,000 votes.
Today, television is playing
a major role in hotly contest
ed races for governor and sen
ator across the land. The vac
uum tube is weighing as heav
ily as the soap box in some
rural county elections.
Nixon vs. Brown in Califor
nia . . . McCormack vs. Ken
nedy in Massachusetts . . .
R o m n e y vs. Swainson in
Michigan . . . Javits vs. Don
ovan in New Ybrk. These are
some of the key 1962 races in
which television has played or
will play a part.
In some other contests, fail
ure to debate has become an
important issue.
Revoluiion Taking Place
Massachusetts Republican
State Chairman Philip K. Al
len said of television debates
and political messages:
'T think that there is a revo
lution taking place in the
heart of politics. In the old
days you had a man who stood
on a stump in the village and
talked to people. It is impossi
ble now to reach the people.
"If you shook hands for 24
hours for the six weeks of the
campaign you couldn't shake
hands with more than about
Scientist Points
To Change in Views
On Heart Attacks
BY DELOS SMITH
UPI Science Editor
New York-IUPIl-The next
big statistical search for the
circumstances of life which
favor heart
f "iV auacKS snouiu
t yfjik " concent rate
on the Dsvcho-
logical and
temperament -al,
in the view
of the scien
tist who made
the newest
such, search
j The statis
tics gathered
and analyzed
Dclot smith
by Dr. Arnold Brown exon
erated the high-fat diet as a
predisposing c i r c umstance.
His statistics also exonerated
alcohol, strenuous play and
the long work day-and week.
But they pointed at "psycho
logical and temperamental
factors."
These factors were com
monly seen in persons who
are called "worriers" and in
persons who have earned
reputations of not being "good
mixer." However, Brown
found flaws in his evidence
and he hoped other scien
tists would pin the factors
down statistically.
Test in England
There have been studies
which indicated the high-fat
diet, excessive ambition, lack
of exercise, and cigarettte
smoking as predisposing to
ward heart attacks. Brown
conducted this newest one
in Chishire county, tngiano!
where he is chief health
officer.
The statistical results show
ed a significantly lessened
death rate, from all causes,
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ADDS NEW DIMENSION-Television is adding a new di
mension in political campaigning with candidate-debates.
It went nationwide first in 1960 with Nixon-Kennedy.
Shown here before television cameras during the Oct. 21,
5 per cent of the voters.
Therefore, there must be some
other medium, like television,
to bring the candidates into
the living room."
Appear Before Cameras
Nixon, now running for
governor of California, and
Edmund G. (Pat) Brown, the
incumbent seeking reelection,
appeared before the television
cameras in San Francisco Oct.
1 at the United Press Inter
national Conference of Edi
tors and Publishers. It was
their only scheduled joint ap
pearance on television.
Outside the California gu
bernatorial race, the general
rule has been that incumbents
avoid debates while the chal
lengers demand them. The office-holders
believe that de
bating gives their lesser
known opponents valuable ex
posure to the voters.
An exception cropped up in
the race for state superintend
ent of public instruction, a
non-partisan oifice. C a n d i
dates Ralph Richardson and
Max Rafferty have appeared
together frequently - on the
among those whose work in
volved walking or who en
gaged in leisurely gardening.
This applied also to farmers
and other outdoor workers
in rural settings.
The death rate was signi
ficantly higher among sit
down workers, such as clerks,
but the study showed that
executive responsibility in
sit-down office-work did not
increase the liability for
heart attack-statistically.
Other Results
Cigarette smokers showed
a somewhat higher liability
than non-smokers, but pipe
smokers didn't. On the other
hand, coffee drinkers had less
liability than tea drinkers.
Overweight, particularly
among manual laborers, was
a statistically significant fac
tor in heart attacks. So was
heredity.
Brown thought his evi
dence incriminating psycho
logical and temperamental
factors was "suspicion," as
impressive as it was. The evi
dence came from the impres
sions the living had of 'hem
selves and the impressions
relatives and friends had of
the dead. That is subjective
evidence and is challcngablc.
Nevertheless, "a pattern
does emerge," Brown said.
"Psychological factors mav
influence the death rate,"
and he hoped the next
statistical investigators would
produce hard facts concern
ing them.
GLASSES
ON CREDIT!
Jrt" Graar) Stamps
COLUMBIAN
OPTICAL CO.
Mcdford iHoppmg Ccnttr
t 1
i i V ! t ( 1
7
fiiMiiAiiaWttel
same platform and on televi
sion. Starts Campaign
(During one of the debates,
Rafferty said that another
man, San Diego County School
Superintendent Dr. Cecil liar
ified than he. Hardesty, fin
ishing third in the spring pri
mary. The outcome of Ruffer
ty's televised comment was
that Hardesty launched a
write-in campaign, saying he's
been "swamped" with offers
of money and support.)
President Kennedy's broth
er, Edward M. (Teddy) Ken
nedy, and Edward J. (Eddie)
McCormack, nephew of the
speaker of the house, threw
some hard verbal punches
during two hour-long televi
sion debates that highlighted
their campaign for the Demo
cratic senatorial nomination
in Massachusetts. The debates
were headline-catchers across
the nation.
The combatants for the Re
publican senatorial nomina
tion - George Cabot Lodge
and Rep. Laurance Curtis -also
squared off on television
to give Massachusetts voters a
three - ring political circus
right in their own living
rooms.
Kennedy and Lodge - two
magic names in Massachusetts
- won the nominations and
face each other in November.
They haven't announced plans
to skirmish on television.
Have Three Planned
Republican former auto
maker George Romncy and in
cumbent Democratic Gov
George Swainson submitted to
"lIIUlifHiYK'!
BREAD HAS
EVERYTHING"
MEDKORD
fv - 1 '? I " III f I 1 I
I. " i 14 ,-nww : .- ;
1960, encounter in New York
Richard Nixon, Republican,
right, Democrat. (UPI)
the television test Tuesday in
their important, free-swinging
race for Michigan's state
house. Romney and Swainson
have throe television debates
planned before the voters de
clare a winner Nov. 6.
Romney. a possibility for
the ' Republican presidential
nomination in 1964 if he wins
big. sought debates eagerly.
New York Gov. Nelson
Rockefeller, another poten
tial contender for the 1964
GOP presidential nomination,
is adhering to the rule of
thumb: Don't debate if you're
the incumbent. Rockefeller's
relatively little-known oppo
nent, former U. S. Attorney
Robert A. Morgenthau is clam
oring for debates. Republican
Sen. Jacob Javits is accomo
dating his Democratic chal
lenger. James Donovan, in a
New York City telecast next
week.
Smoke Was Hotter
The smoke was hotter than
t h e fire in Pennsylvania
where the Republican and
Democratic candidates for
governor have been at swords'
point since the May primary
on the subject of television de
bates. Richard Dilworlh, for
mer Democratic mayor of
Philadelphia, and Republican
Rep. William W. Scranton fi
nally debated Sept. 17. The
exchange was tame compared
lo their off-camera ' barbs
about each other's willingness
to debate.
Dilworlh is bucking for a
scries of debates. He's signed
up for television time in
Scranton's hometown, Scran-
THF RFAl RREAD!
MAIL. TRIBUNE, MEDFORD,
mportant
are the then Vice President
and John F. Kennedy, at
ton, Pa., Oct. 20 and swears
he'll debate an empty chair if
the Republican fails to show
up.
Also in Pennsylvania, U.S.
Sen. Joseph S. Clark is crying
"chicken because his Repub
lican opponent. Rep. James
Van Zandt, won't Ueoatc. Van!
Zandt says his record in Con
gress speaks for itself.
Being Sniped At
Everett McKinley Dirksen
of Illinois, the silver-tongued
chief of the senate Republi
cans, and Alexander Wiley of
Wisconsin, the GOP's senior
citizens in the senate, are be
ing sniped at constantly by
their Democratic opponents
for refusing a big screen de
bate.
An orator of note, Dirksen
is leaving his Democratic ri
val, Sidney R, Yates, to his
own devices in getting an au
dience. Wiley, 78, said he
won't lend the prestige of his
long tenure to a debate with
much-younger Democratic
Gov. Gaylor Nelson, who's
running for the senate. The
Democrats say Wiley is afraid
REGULAR .99
mora mm to 0HtrtKmp
OREGON
Role in Political Campaigns
he'll look too aged on televi
sion.
Wisconsin's gubernatorial
candidates, Republican Philip
Kuchn and Democrat John
Reynolds, agree they want a
debate but they can't come to
terms on a format.
In Georgia, where winning
the Democratic gubernatorial
nomination means occupying
the statchouse, the fireworks
came during the primary cam
paign. Challenger Carl Sand
ers, a state senator, took a cue
Jrom incumbent Marvin Grif
fin's refusal to debate. Before
a statewide audience in the
closing stages of the cam
paign, Sanders held a mock
debate, posing questions to an
empty chair labeled "Griffin."
Buy Television Time
Sanders and his supporters
bought more than $150,000
worth of television lime and
he appeared on at least 10
half-hour programs on every
station in Georgia. Sanders
even appeared on telecasts
from Chattanooga, Tcnn., and
Jacksonville, Fla., which cov
er border areas of Georgia.
Sanders won the primary.
Television is a big thing in
Georgia politics, even down to
the county level.
New jersey's gubernatorial
contest was the first big state
house election after the now
fabled Nixon-Kennedy debat
es. If the debates were a dis
aster for Nixon, failure to de
bate was equally damaging
for former Labor Secretary
James P. Mitchell, who lost to
Democrat Richard J. Hughes.
Said the Republican state
committee after the votes
were counted last November:
Refusal Helps Defeat
"There is no question that
Mitchell's refusal to debate
Hughes helped in his defeat."
Newark, N.J., had a com
mercial television station dur
ing the Hughes-Mitchell cam.
paign but now there are none
within New Jersey.
Virginia's sixth congression
al district, around Roanoke, is
the scene of a hot debate con
troversy. Republican Incum
bent Rep. Richard H. Poff is
sued a blanket invitation to
debate any Democratic chal
lenger. John P. Wheeler, dean
of faculty and political science
professor at Hollins college,
was nominated and eagerly
invited debate. Poff agreed,
but said he did not have tele
vision debates in mind.
After a much - publicized
controversy on the style and
formal of their meeting, Poff
and Wheeler went into their
first duel Tuesday night be
fore a civic group, televised
by a Roanoke station. One
IN THE MEDFORD
ALSO STORES IN: Eugene, Klamath Falls,
THURSDAY. OCTOBER 11. 1962 1 r
other of the seven Poff-Whecl-er
meetings will be televised.
Lausche-Briley Debate
Ohio's Democratic Sen.
Frank J. Lausche and Repub
lican challenger John M. Bri
ley debated over a Cleveland
television station. Gov. Mich
ael Disalle and his Republican
opponent, state auditor James
A. Rhodes, will duel over the
same medium Nov. 3.
Face-lo-face television de
bating has been used sparing
ly in Florida, but in the Ninth
Congressional District in
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North Florida Democrat Don i
Fuqua debated with his rival
for the party's nomination. Fu
qua won and credited the de
bate, to a large measure, for
his victory.
But in the ensuing cam
paign, Fuqua has refused to
meet his Republican oppon
ent, Wilfred Vam, on televi
sion. Democrats in Florida's
strongly Democratic panhan
dle area feel they have every
thing to lose and nothing to
gain in allowing a Republican
the exposure of a debate.
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