THE 1963
DODGE
THE DEPENDABLES ARE HERE !
THE ROAD NEVER GOT. . .
SUCH A BEAUTIFUL GOING OVER
The 1963 Dodge in the top
most picture has just come
back from a good long run.
It's been to the World's Fair
in Seattle, to Mammoth Cave and to lots of
other interesting places. It has carried back
breaking loads of people, luggage and camp
ing equipment. It's been pelted by sand, gravel,
snow, rain, sleet and hail. But take off that luggage
rack, give Dodge a good hosing and rubdown, and it'll
look, run and sound like a brand new car. That's the
way this Dodge is. Dependable. Long-lasting. Tight.
PKK A Sift . . . PICK A PtKf ...PICK A DOCtt
With a fully unitized body that is reluctant to
rust, because we take care of that.
With lorsion-bar suspension in front that
won't let road bumps do any harm. With a stout- Lu.cmrr mm.
hearted engine (6 or V8) that gives and gives on
regular gas. With a high-output alternator that
helps the battery last a good long time.
But great as Dodge dependability is, it's not
everything. The good looks of the '63 Dodge
testify to that. If you want to give the road a good
going over in a car that comes out of it look
ing great, seeyour dependable Dodge Dealer.
63
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