MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
1962, Bureau of Advertising, ANPA
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99 Million Consumers Read a
Daily Newspaper Each Weekday
These readers make up the largest audience available to any advertiser in any
medium. A recent study of this national newspaper audience shows that it
includes 80 per cent of all men and women over 21... and 72 per cent of all teen
agers, age 15 and over. This huge and consistent
readership can be depended upon by advertisers
because the daily newspaper is a habit with most
people ... an established part of their everyday lives. For the
fir " national advertiser, this amounts to almost the total market for
.vVi .v any product. For the local advertiser, this massive readershio sym
bolizes the local reach of his own local newspaper into almost 9 out of 10
homes every day. No matter what the product or service an advertiser wants to sell,
more people can read about it in the pages of the daily newspaper.
"The Daily Newspaper And Its Reading Public," Audita and Survey Co., Inc.
Trinted in thf inlfirsl of more rRtvtivr advertising by
Med'orH Moil Tribune