Word Confidence Being Used, Abused, Executive Explains
(Editor not - "Confi
dene in th Economy" and
how to keep America proa
poring hav been in sub
ject of growing debate be
tween businessmen, union
men, consumers and goT
ernment officials. One of
America's leading business
executires has just made a
dramatic proposal for trans
forming this national con
cern into real national
growth. The idea is set out
in the following extract
from a speech mad July 25
by the president of t h
Travelers Insurance Com
pany of Hartford. Conn.)
By J. DOYLE DeWITT
Distributed By
United Press International
Today the word confidence
Is being used and abused as
never before. We might al
most say that we are in the
midst of a national "Confi
dence game" in which the at
titudes and emotions of our
people are the stakes. Busi
ness, labor and government
Israel Undismayed
But Apprehensive
Of Egypt's Threat
Editor's note: The Israeli-
Arab conflict, now going
into its 15th year, has been
given added urgency in the
past month by th United
. Arab Republic's successful
testing of combat rockets.
The Israelis see this as a
greater-than-ever threat to
their security. UPI man
ager for Israel, Eliav Si
mon, analyses the situation,
By ELIAV SIMON
Tel Aviv, Israel -UIP1I- Tiny
and determined Israel is
undismayed, but slightly ap
prehensive, about Egypt's
' new combat rockets.
Defense experts here feel
' President Gamal Abdel Nas-
" ser's new weapon presents no
formidable threat in itself
but, coupled with Nasser's
"purchases of Soviet jet bomb-
'ers and fighters, Egyptian ar
maments are something to
' worry about. The late model
aircraft are better than any
thing the people of Israel can
muster to combat a foe that
' has sought for nearly 15 years
to drive them into the sea.
Uneasy feelings about the
"al kaher" (conqueror) rock-
ets were summed up recently
by Deputy Defense Minister
Shimon Peres.
"Like a little boy playing
with a loaded pistol," he said
: of the Egyptian rocket tests.
Big Problem
Israel's big problem is that
this "little boy" has late
model Soviet jets, a compara
tively strong Navy and a
: gradually developing Army
to go with the rockets.
The Israelis fought off
Egypt and her Arab partners
after gaining independence
' from Britain in 1948. Eight
years later Israel made the
Egyptians look hopeless in a
lightning campaign that took
Israeli troops to within sight
of Suez. The fighting since
has been relatively minor,
but the tension is marked by
continuing clashes near the
Sea of Galilee area and shoot
ing in Jerusalem.
Israeli's plan to divert the
flow of the river Jordan by
1964 and send 40 per cent of
. its life-giving waters south to
the parched Negev is the ma
jor current sore spot.
The Arabs, and particular
ly Jordan, fear the diversion
will send the salt content of
the river up sharply and
make its waters useless where
they flow through Jordan.
Fight Diversion
The Arabs have vowed to
fight to prevent the Jordan's
diversion and the Arab league
has set a meeting In Cairo
for Sept. 1 to coordinate a
plan of action. If Nasser lets
the Israelis go through with
' the Jordan plan, his prestige
will suffer a severe blow.
The Israelis know the situa
tion. They know what Nasser
has and that he might risk
the effort to finish them off.
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are each accusing the other of
losing it. Statements and ut
terances are made in the hope
of restoring it. Meetings are
called. Speeches, press confer
ences and television shows
are being used as sounding
boards. But we know that you
can't create confidence by
words alone.
It seems to me that the time
has come for us all to stop
talking about confidence and
act as if we have some in our
selves and in our future.
Will Prosper
We know that with all the
dynamic expansion and in
centives to progress built into
our society, we cannot help
but grow and prosper. Cer
tainly setbacks and surprises
do occur. We don't always
soar as high as we think we
can nor do we sink as deep as
we fear we will. But nothing
in the past has happened that
should shake our confidence
in the future if we continue to
take the long view and re
fuse to be stampeded by the
events of weeks or months.
Deputy Defense Minister
Peres has come up with a
cryptic remark about what
Israel will do for help it feels
will be needed eventually.
"Israel has the moral right
to request arms from both the
east and the west," he said.
Right now, Peres and his
aides feel the Egyptian mis
sile is no threat because Nas
ser does not have enough of
them, they carry a small ex
plosive payload and they are
not guided.
Petty Armament
Maj. Gen. Zvi Tzur, chief
of staff of the 250,000-man
Israeli Army, has put the
rockets' payload at up to 880
pounds e a c h petty arma
ment compared with the 10
tons of explosives that can be
delivered by the Soviet TU16
jet bomber recently put into
operation by the Egyptians.
The Egyptian navy of six
destroyers, 10 submarines and
a large number of torpedo
boats is vastly superior, to
anything Israel can muster
on the water. And the Egyp
tion army is gradually being
transformed into a modern
operational unit. '
To combat the. size, fire
power and material presented
by her Arab rivals, Israel pits
its own tactical skill and abi
lity to keep equipment iri a
high state of readiness and
repair.
The Israelis know they can
not defend their 2Vi million
people by a defense in depth
system. They must attack,
striking swiftly across the
desert directly at the enemy
homeland. Such tactics have
worked in the past and they
believe they will work again.
In the air Israel has French
made super Mysteres and
Vautours, which, it js hoped,
will match the Egyptian
planes through the skill of
pilots and ground crews.
Trained, Mobile
The Israeli army is highly
trained and mobile. The navy
is small but one of its three
destroyers, the Israelis like to
recall, was captured from the
Egyptians during the Sinai
campaign. They also have two
submarines and some fast tor
pedo boats.
Peres has said he will try
to get rockets to match Nas
ser's missiles. Israel already
has permission to buy Ameri
can Nike rockets for scientific
use. It has put up its own
Shavit II meteorological rock
et and has the scientific
know-how to do even more.
This is the situation as the
long-awaited start of the Jor
dan river diversion plan ap
proaches. Israel, which hopes
to boost its population to
about 3 million by 1970,
needs to turn the Negev into
the garden it was during the
time of the prophet Abraham.
Water can do it. And the
only source is the Jordan.
Mrs. Litwiller
C. M. Litwiller
mm
I am sure that at a hun
dred different conventions
this summer speakers are
making some humorous refer
ence to those notorious in
itials with which the Presi
dent supposedly characterized
certain American business
men. I suggest that we have a
moratorium on name calling
and wisecracks. Something
too important-too fundamen
tal to our progress-is at stake.
In the world-wide competi
tion for markets and for eco
nomic expansion, the great
burden of responsibility is go
ing to fall on business. If the
mechanism of business growth
is not understood by those
who make the laws or admin
ister the regulations under
which business operates, our
competition is going to out
produce, out-market and
eventually, outgrow us.
Basic Lack
The heart of the confidence
problem is a basic lack of un
derstanding of Uie function of
profit. Somehow the clock
seems to have been turned
back to the days when profit
was a dirty word. Now in the
enlightened '60's we ought to
know better.
Unfortunately, there is
throughout our continent,
among educators, professional
men, labor leaders and poli
ticians, too little understand
ing of how our economic sys
tem operates and especially of
the role of profits in financing
capital expansion. Much has
been said about the profit
squeeze in which all business-
Astoria Murder
Hearing Starts
Astoria -WPP- A preliminary
hearing of the first degree
murder case against Babe
Nothwang, Astoria beauty
shop owner, started in district
court here this afternoon.
Dist. Atty. T. E. Edison said
he also expected to submit
evidence in the case to the
grand jury today.
Mrs. Nothwang is being
held in the city jail. She is
charged with shooting Nor
man Niukkanen last Wednes
day at her trailer home in
Astoria.
Niukkanen and Mr. and
Mrs. Gene Hartman of Bliss-
field, Mich., were houseguests
of Mrs. Nothwang at the time
of the shooting.
The Hartmans told police
that Niukkanen was asleep in
a bed in the living room of
Mrs. Nothwang's trailer when
they returned to It late Tues
day evening.
Mrs. Nothwang told police
she was awakened by the
sound of shots early Wednes
day morning and found Niuk
kanen lying in the bed, bleed
ing from head wounds.
Police said Niukkanen was
shot twice with a .32 auto
matic pistol owned by Mrs.
Nothwang.
Mrs. Nothwang was arrest
ed on the murder charge Saturday.
Lithia Park Visitors
Attracted To Museum
Ashland - Visitors to Lithia
park in Ashland have dis
covered the latest attraction,
the Natural Resources mu
seum, and children and adults
linger in the rustic building
under the trees to ask ques
tions of the director, David
Hagerbaumer.
Although the museum has
been open only two months
and its exhibits are still in
complete, it has drawn an
attendance of more than 2,000.
Displays of native animals,
birds, fish and minerals are
arranged in '-heir natural set
ting of the Siskiyou and Ash
land areas.
A new diorama will be
started next month by Hager
baumer and his partner, L. I.
Haptonstall, who will con
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men have found themselves
But very little is understood
about it.
As a recent article in the
Harvard Business Review
points out, the present profit
squeeze has far more implica
tions than the traditional
wage-price-inflation spiral. We
are now in a marketing situ
ation in which competition is
forcing down prices, consum
ers are demanding new prod
ucts, and there are great costs
and risks of failure inherent
in providing them.
Slaked Lives
All of us, I know, were
thrilled by the calm assurance
in the voices pf astronauts
Glenn and Carpenter as they
circled the earth in their tiny
space craft. What was an awe
some mystery to most of us
had become routine and com
monplace to them through
training and practice. Theirs
was the ultimate confidence
because they were staking
their lives on the people and
equipment with which they
had been provided.
We have had our geophysi
cal year. I propose that we in
business call for a "National
Economic Understanding
Year." I propose that we dedi
cate ourselves to programs,
debate and discussion concern
ing the workings of our eco
nomic system and that we try
to learn as much about it as
our scientists are learning
about the complexities of
space
Move Together
As a prominent business
leader recently said, "Never
before has it been more ur
gent to build bridges between
business, government and the
academic world. Devisiveness
is more destructive now than
it was in Lincoln's day. In the
face of strong competition
from our friends in Western
Europe and the implacable
hostility from our antagonists
in the Soviet bloc, we must
move ahead together mobiliz-
Year's Cruise Ends
Aground in River
Portland -OJPII- Two Oregon
families ended a year's cruise
of the Pacific Ocean Tuesday
by running their schooner
aground in the Columbia river
near here.
A reception arranged at the
Portland Yacht Club was
moved to a restaurant after
the "Nordlys" was temporar
ily caught in shallow water at
the east end of the Oregon
Sloueh.
Skipper Ed DeKoning of
Aurora, who made the 18,000
mile cruise with his family
and the Del Radabaugh fam
ily of Lake Oswego, was able
to swing the craft free.
The two families left New
port, Calif., just a year ago to
begin the cruise to the Mar
quesas Islands, Tahiti, Bora
Bora, Pago Pago, Fiji and
Auckland, New Zealand. The
families include eight chil
dren. The wives and children
left the boat at Honolulu to
fly home.
struct a beaver colony. The
scene, measuring 12 by 14
feet, will show the beaver
colony at work on a lodge.
One of the museum's chief
attractions is the BeeTree,
which is safely behind glass
with an outside opening that
allows the bees outside ac
cess. The wild bees have built
numerous sections of comb
and are filling them with
honey.
Watching the technicians as
they mould forms for fish and
reptiles and asking questions
of the men in the laboratory
is an interesting feature of
the Natural Resources mu
seum. Hours for visiting the Lithia
park museum are from 1 to 7
p.m. daily.
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I MONTH
ing the full strength of a unit
ed nation."
If we are to build the con
fiedence we need to keep our
economy rising to meet rising
needs and expectations, we
must take it out of the arena
of politics. We must all stop
using myths and cliches. We
must come to grips intelligent
ly with the concepts of profit,
Toll Bridge Tax
Decision Argued
Olympia-lUPU-The State Toll
Bridge Authority will discuss
Thursday in Gov. Albert D.
Rosellini's office the effect of
a decision by a federal court
that the state must collect
transportation tax on ferry
boat tickets.
Atty. Gen. John J. O'Con
nell has decided to appeal the
case to the U.S. Supreme
Court.
Some $1.2 million is at
stake in the litigation. The
state has collected that much
tax under protest and will
be forced to turn the money
over to the federal govern
ment unless the decision of
the U.S. Circuit Court of Ap
peals is reversed.
O'Connell said former chief
Asst. Atty. Gen. John Riley
will review the case with the
TBA which supervises the
ferry system.
TBA Executive Secretary
D. B. Hedges said he would
also ask the body to authorize
the redemption of $740,000
worth of Tacoma Narrows
Toll Bridge bonds on Sept. 1.
How Super Shell's
9 ingredients can give
cars top performance
-
t
POWER INGREDIENT in Super Shell works for world
champion driver Phil Mill (above, in Ferrari racer). Hill,
first American to win the World Championship for Drivers,
relies on Super Shell. One important reason: power. Today's
Super Shell contains "cat-cracked" gasoline a power ingre
dient made by cracking heavier petroleum molecules into
lighter, livelier ones. It works to give you the power you
need for top performance.
m.L-MiM:MfWtim.irt,s MMtiM MmmmmmiJ'jZkiMmmminmmmml t i m im ill atwwmii i aW
MILEAGE INGREDIENT in Super Shell is Platformaie.
Shell scientists test it in many cars, many places. In a recent
test in San Francisco (above), exactly 250 cc, (about half a
pint) of fuel without Platformatcwas fed into test car. Car ran
until fuel was used up, then coasted to a stop (left). Distance:
6186 feet. Test was repeated, using same blend of fuel with
Platformaie added. Same amount of fuel. Same car. Same
conditions. In this test, Super Shell with Platformate took
car 6454 feet (right), gave a mileage bonus'of 4.3 pcccnt.
tTrtdenutk
of pricing, of investment, of
depreciation, and we must see
that they are comprehended
by all segments of our society.
88 Survive Jet
Airliner Crash
Rio de Janeiro-rtlPD-Eighty-eight
of the 104 persons
aboard the Brazilian jetliner
that crashed here Monday
night survived the accident,
most of them with only minor
injuries, it was reported to
day. Fifteen of the 93 passengers
and 11 crewmen were killed.
A 16th person was officially
listed as missing.
The dead included eight
Brazilians, two Russians, two
Paraguayans, a Portuguese,
an Englishwoman and one
person, presumably an Argen
tine, who boarded the ill
fated jet in Buenos Aires.
The battered fuselage of
the DC8 floated for about 20
minutes after plunging into
the 15-foot waters of Guana
bara Bay, enabling 78 passen
gers and 10 crewmen to
escape.
Pilot Renato LaCerda said
unspecified trouble with the
plane's controls developed
while it was roaring down the
runway at nearly takeoff
speed.
At LaCerda's order, copilot
Amerloc Vlerira de Brito
slammed on the brakes and
reversed the engines, but by
that time the plane was travel
ing at a speed of nearly 200
mph and it was too late to
stop.
Record Cranberry Crop Predicted
Washington -(UP0- The Agri
culture Department has fore
cast a record 1962 cranberry
crop of 1,394,500 barrels, 13
per cent above last year and
30 per cent above average.
The increase from last year
is accounted for by Massachu
setts, which is the only state
expecting more cranberries
than in 1961. The Massachu
setts crop is expected to be
740,000 barrels. The 1961 crop
in Massachusetts was 472,000
barrels.
Crops in other states will be
above average.
BABY RUMORS FLYING
London-IUPD-The Daily Mir
ror reported today Princess
Margaret is expecting her sec
ond child and "an official an
nouncement confirming this
will probably be made soon."
The newspaper quoted her
press officer, Maj. John Grif
fin, as saying: "I can neither
confirm nor deny any rum
ors. I Just don t know. The
princess Tuesday celebrated
her 32nd birthday with her
husband, Lord Snowden, in
Ireland.
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. TCP AND FOUR OTHER INGREDIENTS complete
Super Shell's 9-ingrcdicnt blend. TCP additive can help re
store power lost due to combustion deposits can also extend
spark plug life. Butane is for quick starts. Pcnlane mix helps
engines run smoothly during "warm-up." The gum preven
tive ingredient is to help keep carburetors clean inside. And,
when the weather calls for it, Super Shell contains an anti
icer. That's nine ingredients in Super Shell scientifically
blended to give your car top performance,
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WEDNESDAY. AUGUST
Anticipated production,
compared with 1961 crop:
New Jersey, 108,000 barrels
in 1962, compared with 118,
000 in 1961; Wisconsin, 430,
000 barrels, compared with
462,000 abreels; Washington
82,500 barrels, compared with
139,000 barrels; and Oregon
34,000 barrels, compared with
45,000 barrels.
Morse, Neuberger
Support Majority
Washington-IUPII - Oregon's
two Democratic Senators vot
ed with the majority Tuesday
as the Senate wrote a slop
gap feed grain plan into its
farm bill.
The Senate approved by a
voice vote an amendment by
Sen. Allen J. Ellender (D-La.),
which provided for the plan.
A move to reconsider the
amendment was tabled 58-23
with Sen. Wayne Morse and
Sen. Maurine Neuberger of
Oregon voting to table.
NOISE-FIGHTING INGREDIENTS in Super Shell work
for a quiet engine at all speeds. Shell scientists even use a
stethoscope (alxwe) to check effect of Super Shell's anti-knock
ingredients. One of these ingredients, an anti-knock mix, is
so effective that a teaspoon per gallon can boost anti-knock
rating five points. Alkylate, another Super Shell ingredient,
is noted for controlling knock in hot engines at high speeds
better than anything else yet available.
22, 18S2
A 5
CRACKING DOWN
New York - (UPD - Credit
card companies are weeding
out slow-paying members in a
drive to fatten profits. In the
past year, Diners' club drop
ped 40,000 members from its
roster. The credit card di
vision of American Express
eliminated 2,000 to 3,000 low
volume concerns from its rolls
and hired agents to track
down delinquent customers.
This week we promised a few
words on the Pierce Arrow and if
can be said without fear of con
tradiction that, at one time, the
Pierce meant about the same to
Americans- as the Rolls-Royce did
to the English .
The 1916 Model-66 Raceabout,
despite its aristocratic breeding, is
a formidable piece of racing equip
ment with its 824-cubic inch en
gine making a top speed of 85
mph serenely possible . . . Steer
ing of this automobile was finger
tip, shifting was easy if a littla
stow and, please believe me, any
man who surveyed the expanse of
hood from his bucket seat and
controlled the giant throbbings of
5-inch pistons making 7-inch
strokes knew he was one of the
"Kings of the Road" ...
Driving on worn tires Is a
dangerous chance to take . . .
Make CARL'S EASTS IDE SHELL
SERVICE your GOODYEAR TIRfi
HEADQUARTERS ... You can al
ways be sure with GOODYEAR and
CARL'S . . . Located at 700 E.
MAIN . . . We also carry a com
plete line of BATTERIES and all
automobile accessories.
r-i
A L" Nil By Carl Sandef
3 iT-rtrM'.rX A-V?
i