MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
61962. Bureau of Advrtisini, ANPA
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99 Million Consumers Read a
Daily Newspaper Each Weekday
The.se readers make up the largest audience available to any advertiser in any
medium. A recent study of this national newspaper audience shows that it
includes 80 per cent of all men and women over 21... and 72 per cent of all teen
agers, age 15 and over. This huge and consistent
readership can be depended upon by advertisers
because the daily newspaper is a habit with most
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7 national aaveriiser, mis amounts to almost tue luiai inaiKet iui
any product. For the local advertiser, this massive readership sym
bolizes the local reach of his own local newspaper into almost 9 out of 10
homes every day. No matter what the product or service an advertiser wants to sell,
more people can read about it in the pages of the daily newspaper.
"The Daily Newspaper And lit Reading Public," Audita and Surveyi Co., lne.
Knted in the interest of more effective advertising by
Med'o'd Moil Tnbunt