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TUESDAY. AUGUST 14. 1962
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
Edited by The Mail Tribune Advertiiing Department
JULY CAR SALES HIGHEST SINCE '55. The nalion't new car dealers told 511.700
American made can in July, up nearly 22 from the 420.000 lalei a year earlier, re
portt The Wall Street Journal. The July total was the best for the month lince 1955
when 624.000 can were (old. and it wai the tint time since then that July sales have
topped half a million. The sales pace last month. 20.468 deliveries in each of the 25 tell
ing days, was down 12.7 from the June selling rate. However. July sales traditionally
decline from June. In the previous three years, for example, the July-from-June sales drop
averaged 22. Industry sales in the final third of last month totaled nearly 195.000
U. S. made autos. up 36 from the same period last year.
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MAX WHITE, CO-CHAIRMAN of the technical committee of the Indianapolis Speed
way, and A. J. Shepherd, well-known professional race car driver in the Indianapolis
"500," will each have a taxicab bill of approximately $20,000 in September, but they
won't have to pay it.
White and Shepherd arc official United Slates Auto club observers for "The Long
est Cab Ride in History." The ride, sponsored by Montgomery Ward & Co., is using two
taxicabs to dramatize the long tread-wenr Ward's Riverside tires will provide in cross
country driving during the hottest months of the year.
Each cab will call on one Ward store a day except Sundays as llicy follow a 40,000
mile itinerary across the United States.
They will arrive in Medford Thursday, August 16, at the local Montgomery Ward re
tail slore at 117 S. Central.
Riverside tires for the ride were selected by the observers and the drivers at ran
dom from regular stocks in one of Ward's stores chosen by them in the Detroit area.
Serial numbers of tires wore recorded by White and Shepherd.
Trademarks and treads were photographed and tread depth measurements were re
corded at the start of the ride in Detroit. Frequent measurements will be made during
the course of the store-by-stnre tour.
The "Longest Cab Ride" will demonstrate the results of a recent lire test in which
Ward's Riverside ST-107 tire proved to be the outstanding value in its cnlegory. The test
of all lines of five competing brand tires was supervised by the West Texas Auto Co.,
and ihe South Texas Test Fleet, Impartial testing companies.
NATION'S GROWTH CHARTED TO 1980. Projections lust released by the U. S.
Census Bureau, indicate that the nation's population will be 225,963,000 to 235,275,000
in 1975 and 245.736,000 to 259.584.000 in 1980. These estimates enable planners in busi
ness and other organisations to estimate future requirements for goods, services and cap
ita equipment. The bureau previously announced that in 1965 the population will be
194,454.000 to 196.217.000, reports the New York Times. Five years later the popula
tion will be 208.931,000 to 214.222.000.
F. L. "FITZ" BREWER, well known Medford man and active
In recent years In food sales in this area, has become associated
with A. J. Prince Company, food brokers. He is a partner in the
firm and manager of the southern Oregon and northern California
area. Oilier offices arc located In Portland and Eugene.
A resident of Medford for the past 29 years. Brewer is a grad
uate of Medford high school and the University of Oregon. lie is
a veteran and lives in Medford with his wife and four children.
A. J. Prince Company, Inc. will aggressively represent the
Rogue River Valley Packing Company of Medford, packers of
pears and peaches grown in this area under the familiar quality
labels of "Medford", "Rogue River ", "Crater Lake" and "Gold Hill".
Brewers firm also is broker for the Obcrti Olive Company,
llafnia Ham Company and Regina Wine Vinegar. CUB (California
Home Brands) include mayonnaise, syrup, preserves, cooking oil
and pickles and Rivieria Food Products, comprising chili beans,
ravioli and lasagna are also among the Prince Company lines.
TIPS AND TRENDS. Overseas visitors to the United Slates in the first four months
of 1962 totaled 147,000, an increase of 16 over the same period last year . . . Brown
from beige to deep-dark, is the undisputed winner in girls' back-to-school clothes, and
camel-and-gray combinations are big in sportswear and dress categories . . , Wall accessory
sales hit $150 million last year . . . Sixty-one per cent of U. S. familios own their own
homes . . . Some 10 of the 46.5 million women in the nation between the ages of IS and
54 have hair dryers . . . There are 6.000.000 golfers in America who play a minimum
of 12 rounds a year . . Some 40 of all brides and 12 of grooms are under 20.
PUT CHARACTER INTO
YOU HAMBURGERS, li s pat
io party time in the Rogue
River Valley and, whether it
is a family get-togelher or the
neighbors are invited, ham
burgers are always a favorite.
They become even more a
distinctive delicacy when
dressed with a savory sauce,
and the makers of Regina
wine vinegar urge the back
yard chef lo be sure to use
nippy, flavor rich vinegar to
Rive it zest.
Here is an all purpo.se bar
becue marinade suggested by
Regina:
2 teaspoons sugar
1 teaspoon black pepper
4 whole cloves
1 teaspoon chopped parsley
',4 teaspoon garlic powder
1 teaspoon onion powder
2 teaspoons Monosodium
Glutamale
' teaspoon crushed bay leaf
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CARL ELLIS of 1107 Jolisa, Medford, was the lucky recipient of a 13 cubic foot
Norge two door refrigerator in a recent statewide contest conducted by Electrical Dis
tributing, Inc. of Portland and the Norge Corporation.
Mr. Ellis was presented the refrigerator by Hal Krueger
and Steve Hess of Feldman & Olson Electric, 920 South
Grape Street, Norge dealers for this area since 1935. Ellis
was born in Medford and is now a driver-salesman for
Snidcrs Dairy
IT'S A MAN'S WORLD, at least as far as the automo
bile business is concerned in the Roguj River Valley. But
recently attractive Lena Campbell has joined the sales
staff of Dean & Taylor Pontiac, on South Pacific highway
99, and has thus invaded a heretofore exclusive male do
main. Lena Car-.p?el, who came to the Ro.'.ue River Valley
eight years ago from Texas, is, not new in the sales field.
She sold appliances in her home state; but when her family
toured the Pacific Coast on a vacation trip, they fell in
love with Medford and decided to make their home here.
Mr. Campbell is a carpenter by trade.
Mr. and Mrs. Campbell's son, Leonard, is a technical
sergeant at Schilling Air Force Base, Salina, Kansas, and
their daughter, Ann, is married to an officer at the Wright
Patterson Air Force Base. LENA CAMBELL
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Credit Defined As Status Symbol Speaker Reports
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'i cup Regina Champagne 1 ' cups dry red wine
Wine Vinegiir 2 lablesp(ons salad oil
"It is no longer a stigma to
be in debt, the manager of
the Medford Credit Bureau
said Monday. "Rather it has
now become a new kind of
status symbol."
Speaking to the Chamber of
Commerce Roudtable lunch
eon, Hugh Rogers said that
American consumers continue
to increase their debts every
year.
Referring lo figures con
tained in a recent issue of
"Credit World," a financial
trade publication, Rogers said
that as of April 30, 1962 the
current consumer debt to
talled $56,650,000,000, an in
crease of $2,900,000,000 over
the same month last year.
Of the total consumer debt,
the speaker pointed out, $18
billion is for auto loans, $13
billion is for personal loans,
$4 billion is for repair and
modernization work, $14 bil
liion is for non-installment
purchases, and $7.5 billion
covers all other kinds.
Defined Credit
Rogers defined credit as the
medium by which we move
the finished product to the
consumer.
"If it were not for credit,"
he said, "most American peo
ple would be unable to afford
a car, a home, a television set,
or most major appliances."
The speaker ran through a
list of items that people pur
chase on credit: 98 per cent
of Ihe homes, 95 per cent of
the autos, 87 per cent of the
home appliances, 83 per cent
of the furniture, 57 per cent
of the wearing apparel, and
43 per cent of all groceries
consumed in the country.
The condition moved a na
tional magazine to stale re
cently, Rogers recalled, that
"never had so many owed so
much to so many for such a
wide variety of things."
While the ability lo buy
things on credit seems to act
like heroin to some, the
speaker said, the great major
ity of Americans handle it
well.
Blond all ingredients in Ihe order given and shake well in a covered tar. This gives
you about 2'a cups of sauce. Add about half a cup lo Ihe ground meal during mixing,
and let it stand in the refrigerator for a couple of hours if possible Then broil or pan
try as desired. At the table you can add more sauce, either hot or cold.
By the way, this barbecue marinade I excellenl on steaks, chops, chicken, game
-almost any kind of meal or (owl you wish lo broil or lurbccne It has a tendctiing
effect on less expensive nils. loo. Meals are jo flavor-rich that they need only a salad
and a tasly bread lo round out the meal.
Lumbermen Gather To Press Claims
Portland - HTIi - Northwest j resenlatives of Ihe U S Tariff
lumbermen gathered to press Commission thai temporary
their case for tariff and ship-1 tariffs are needed against (." .wi
ping changes today at meet-1 ai,.n imI)lM l,
"Where and In .he nation t ,n ,, c .
"a rielecalion of lumbermen ! b,'"1u n ,l,r "'oSt
here was armed with statistics discussed the need for ship
i make them more competitive;
1 with Canada.
Tile norlhwrslcl ners hoped ;
to convince senators and eon- ;
' kiressmen from Ihe south that
amendments to Ihe Jones Act
1 would not flood southern mar-1
kcts with western lumber, i
'I he westerners want an i
'amendment to let them ship1
lumber to the cast coast on i
aimed at convincing field rep- ping adjustments thai would cheaper foreign vessels.
Schwensen Third
Man in Death Row
Salem - iVPI' - Richard
Schwensen, 27. Monday be
came Ihe third man- in Ihe
Stale Penitentiary's death
row.
Schwensen was brought
here Monday. He was con
victed in Portland of the slay
ing last September of Mrs.
Jean Hosaria Bussey, 211.
whose body was found in her
parked car.
No dale for Schwensen's
execution will be set until
alter the Stale Supreme Court
hears an automatic appeal of
his conviction.
Also on death row are l.e
lloy Sanford McGahucy, who
is scheduled to die early next
Monday for the slaying of a
2 year-old boy In Central
Point, and l.any West Ship
ley, convicted in the killing
of a young girl near Otis
Junction.
Also under sentence lo die
and being held in the womoiis
section of Ihe prison is Jean
nace June Freeman, coin ieted
in Ihe slaying of one of two
children whose bodies were
thrown into the Crooked
River Gorge j
Oregon has not had an ex
ecution since 1953. I
Only 1.8 per cent of all car
loans become delinquent, Rog
ers said, and only about 4 out
of every 1,000 mortgaged
homes get foreclosed.
This is consistent wilh the
general meaning of the word,
which is "man's trust in man,"
and with the Latin root of the
word-credo, which means "I
believe," the speaker said.
The future of credit In this
country, according to most ex
perts, is bright, Rogers noted.
Periodic "slowdowns" are pre
dicted lo occur from time to
time, but the general trend is
expected to continue upwards.
A pronounced jump is antic
ipated about 1965, the speak
er said. That is the year the
war babies will reach their
"credit-eager" age.
Coos-Curry Power Project Proposed
Washington -'l?H- The Fed
eral Power Commission said
today the Coos-Curry Electric
Cooperative Inc., Coquillc,
Ore., has filed an application
for a preliminary permit to
build a hydroelectric project
in the Siskiyou National For
est. The proposed Buzzard's
Roost project would consist of
a dam and an underground
powerhouse with an estimated
generating capacity of 200.000
kilowatts. It would be located
on the Illinois river in Curry
and Josephine counties, about
4' 2 miles upstream from the
confluence of the Illinois and
Rogue rivers.
A smaller dam V.2 miles
downstream would regulate
the flow released from the
powerhouse and provide facil
ities for handling fish.
A preliminary permit does
not authorize construction,
but gives the holder priority
of application for an FPC li
cense while the holder studies
the feasibility of the project.
772-6128
Phone -w s a.w for
Fly United to Portland for
jet service to Chicago and the East
Morning and evening flights from Medford connect in Portland with
United jets nonstop to Chicago. And from Chicago, you can fly other
United jets to New York, Philadelphia, Washington-Baltimore and
other major cities in the East. Call United Air Lines at 773-6233 or
your Travel Agent.
THE EXTRA CtPt AIRLINf
Ml ? f . hA ; UNITED
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Good reason for giving your wife a bedroom phone. There's only one way to win out
over the hustle-bustle of the living: room when you have work to do. Give up! Next morning;, play
the considerate husband and order her a bedroom extension. It will save her stairs and steps and
minutes in the daytime-give her a vital link at night to police, firemen, doctors. It's only $2 a month
plus tax and installation for the Princess. She'll g;o along; because she's always wanted a bedroom
phone, and you can each enjoy using; it in the privacy of the bedroom. Order her bedroom phone today.
Enjoy it in a day or two. Like this:
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4 rHvirn, NUKiHWtST BELL
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