THURSDAY. AUGUST 2. 1962
Small Worlds
Around Us
By LYNN M. W ATKINS
(Registei and Tribunt
Syndicate 1962)
MLDKOHD MAIL. TRIBUNE, MEDFORD, OREGON
1 V
MONTGOMERY ward m:::: r
iv ,? -(' 'vmi , . t " ' P. t , y ' -. :
ArifiolU'i Lanttrn Wat
A Mystery lo Him, Too
During the 62 years he liv
ed, Aristotle applied himself
to the serious study of many
living creatures.
He arrived at some pretty
conclusive deductions de
spite the fact he lived nearly
2,000 years ago. Even today,
his term "four-footed" is
used to classify every mam
mal irom a mouse to an ele
phant. And the common name
for a peculair organ located
inside the body of the sea
urchin is call cd "Aristotle's
easily explained. But they are
all working parts, and of
course all there for a pur
pose. Just about everybody who
has walked along a seashore
or examined the objects dis-
p.ayed in a curio shop has at
sometime or other marveled i
at the peculiar sea-urchin, i
They come in a wide assort
ment of sizes, and all have
spines all over the flattened,
ball-like body. It's a reason
able excuse for referring to
the animal as a pincushion.
Different species of sea-
Lantern," because he was the I urchin have their own indi-
firsl to study seriously this
strange creature. What is now
Aristotle's lantern, was a par
tial mystery to Aristotle him
self. Don't Understand
Even today science is not
in complete understanding of
all the body functions per
formed by this complex or
gan. Certainly it does not re
semble a lantern. It is sus
pected thai this mechanism
performs several functions
for its globular owner, for it
is composed of 40 parts. One
part, of cdurse, is the ani
mal's mouth, an opening in
the outer shell.
There are five teeth that
project into the organ. These
teeth, imbedded in bony
structures, are needle-like,
being both sharp and point
ed. They grind the food, main
ly vegetable.
There always is consider
able sand in the vegetation,
which must wear the small
teeth very fast. But there is
no problem, as new teeth
grow in as fast as necessary.
The teeth, as well as the "jaw
bones" that hold them, are in-
t a n 1 1 y recognizable, but
there are several other parts
in this so-called "lantern"
that are not so obvious or
vidual kinds of spines; some
long and sharp, some hollow,
some solid and some the size
and appearance of slate-pencils.
These spines are cleverly
hooked up to a ball-and-socket
joint, and capable of be
ing moved in any direction
or even rotatoed.
Many Purposes
They serve more than one
purpose: Some move the body
of the sea-urchin slowly over
the o c e a n-bottom; others,
moving in succession, trans
port food or debris over the
surface of the body and into
the mouth which is located on
the bottom side.
Inside the opening, which
is in the mouth, is that
strange object. "Aristotle's
Lantern.'' Even that old
Greek philosopher, wise as he
was must have been non
plused at the complexity of
the organ named for him.
':C5 " YOUR CHOICE 1
" 4 ll
a
Ashland - All former stu
dents of Southern Oregon col
lege or the Old Normal school
are invited to attend the All
Time Alumni Reunion. Aug.
10 and 11, on the SOC cam
pus. Registration forms for
the event may be obtained by
writing Aiumni Reunion com
mittee. Southern Oregon col
lege, Ashland.
Your Money's
Worth
By SYLVIA PORTER
Copyright, Hall Syndicate, Inc.
PILOT PROGRAM IN CONSUMER EDUCATION
Editor's note: This is the fourth in a series of five articles
on consumer councils.
Early in September, the U. S. Government will start an
experiment in education of the American consumer in 100
post offices selected as a cross-section of our population
throughout the country.
In each of these post offices, there will be a display in
dicating the vast variety of pamphlets which Federal Gov
ernment departments and agencies have prepared on subjects
of direct, practical concern to consumers and which can be
bought at nominal prices ranging from a nickel to 45 cents.
Each post office also will have supplies of order blanks
listing 72 of the hundreds of publications now available. Each
will have supplies of Government printing office "document
ary coupons'' which may be purchased from postal window
clerks to cover the cost of any pamphlet and each also will
have supplies of envelopes pre-addrcsscd to the "Superin
tendent of Documents, Government Printing Office. Washing
ton 25. D. C." in which the order blanks and coupons can be
mailed.
The pilot program will go on for 90 days. To gauge our
interest in and reaction to the material available, the ex
periment will be handled in different ways in the various
communities. In some, for instance, there will be full-scale
publicity and promotion campaigns to arouse curiosity;
in others, publicity will be held to a minimum and the con
sumer will have lo lake the initiative in finding out about
the publications available when he or she goes to the local 1
post office.
This is an experiment, long ovrdue. Now if it is pursued
properly and aggressively, it could lead to major consumer
education programs which could help millions of families
improve the management of their marketbaskrts. pocket-
books, health and safety.
For the fact is that the Federal departments and agencies
are loaded - and I mean loaded - with material of practical
use to every one of us. In just about every department and
agency - ranging from Agriculture through Health. Educa-j
tion and Welfare, from the Federal Trade Commission
through the Housing and Home Finance Agency - informa
tion of indisputable value to the average consumer has been t
collected and is right now available in the form of inexpen- i
sively priced pamphlets. Hundreds of thousands and perhaps ;
millions of families might benefit if they knew what material
the booklets offered and the government knew how to chan-
ncl .the publications to us.
Illustrative are the 72 representative pamphlets In be
placed on sale in the pilot program. "Shoppers Guide to L S. I
Grades for Feed." 10 cents: "Infant Care," 15 cents; "Head-1
aches, Hope Through Research." 10 cents; " Food Guide for!
Older o'ks." 10 cents; "Removing Stains from Fabrics. I
Home Methods." 15 cents: "Plumbing Manual." 40 cents: I
''Fuel Consumption in the Home." 15 cents; "Better Lawns,"
15 cents; "Detergents for Home Laundering," five cents:'
"Automotive Antifreeze," 15 cents. There are hundreds more.
And this is just a beginning. President Kennedy has di
rected the Federal agencies and departments "to place in
creased emphasis on preparing and making available perti
nent research findings for consumers in clear and usable
form."
There is a vast accumulation of information on products
and services within the Government departments which can
be and should be put into language that can be understood
by the least informed, least intelligent and least alert U. S.
consumer - for this is the consumer who most needs the
guidance. There is simply no arguing with Kennedy's com- j
mrnL in his March 15 "Consumers' Protection" message that!
"The consumer typically cannot know whether drug prcpara-j
tious meet maximum standards of safety, quality and ef-;
ficacy. He usually does not know how much he pays for !
consumer credit; whether one prepared food has more nu-
triticmal value than another: whether the performance of a :
product will in fact meet his needs; or whether the large j
economy size' is really a bargain.'
This is one area in which the new 12-member Consumers' ,
Advisory Council, just appointed by the President to work ,
with the Council of Economic Advisers in the White House, i
can be of lasting value. Judging from the statements made,
by the members at the council's first meeting, the Council j
is' determined to give the consumer education movement in
the U. S. greatly needed forward push. j
Next: What might the Consumers' Council achieve?
runproof knit briefs
SPECIAL PRICE FOR THIS SALE ONLY
Women's popular smooth elastic-leg
style. Long wearing run
proof acetate tricot. Pastels
and white. S,M,L. Stock up now "ry for
at this low Wards sale price.
1
Wards amazing value!
STOCK UP ON GAUZE DIAPERS!
Limited quantities, so hurry!
Soft, absorbent, machine wash
able cotton diapers give long
service, are kind to baby's skin.
Buy now at this extra low price!
I
99
big sale!
NOTIONS FOR
YOUR EVERY
NEED AT WARDS
25 - $1
Here's the hoped-for
repeat sale you asked
about! Bargains include
sewing notions such as
needles, pins, thread,
zippers, rick-rack, elas
tic snaps and many
other items!
5.95 off! big capacity!
5-CU. FT. CONTRACTOR'S BARROW
Built for top performance on
roughest jobs! Pneumatic tire
for easy rolling, 24x39" steel
troy, sturdy hordwood handles.
It's built for heovy duty jobs!
S
20
LONG-WEARING
WORK SOCKS
Soft, absorbent, comfort
able. All cotton, men'!
sizes. Gray,
white. - pr.
SAVE NOW! MEN'S
UNDERWEAR
Fine Brent combed cotton
T-shirts and Durene cotton
briefs.
White. ' r r
S-M-L. O for Jm
YOUR CHOICE
BRONZE - CHROME
Choose from a bronze
or chrome plated chair.
Padded vinyl plastic
cushioning.
Ideal 'extra' f
chair. W
4 pr $1
NEVER BEFORE-DID YOUR DOLLAR BUY MORE
Misses' Capris,
P. Pushers, Shorts $1
Misses' Short Sets $3
Were 4.98, 4.98
Misses' Gingham Check
Sportswear $3
16 Only
Juniors' Blouses $1
Broken Sizes
Girls' 7-14 Capris $1
Misses' Fun Hats $1
Nylon Trieor
3.98 Baby Dolls $3
Girls' 3-6X Muu-Muus $1
Boys' Short Sleeve
Sport Shirts 2 ,0,$3
Boys' Swim Trunks $1 .nd$2
Reg. 3.988-18
Boys' Surf Pants $3
Boys' Shaggy Dog
Twill Pants $2
134 01.
Men's Saddle Pants 2 tot $5
79c to. 98c I Table
Spring Yardage 2 rd,
2.98 Beach Towels 2
$1
Reg. to 4.98
Girls', Women's Shoes $2
Girts' 8,-3
White Sandals I50
Men's Black, Brown
Summer Sandals $2
2 1"
Crushed Chicken Feathers
Pillows
AO" i 81"
Everlon Panels u $1
Decorator Pillows $1
48" i 84" White. 8 pr.
9.98 Drapes $8
Assorted Sizes, Styles
Glassware
1
30
SemiPorcelain 1
Patio Mugs $1
Laundry Carts I10
Thermal Tumblers 8 99c
Ice Cube Trays 99c
4. Speed
Portable Phono 18"
36" Electric Range $188
Deluxe Auto. Washer $188
Stereo Phonograph . $277
With FM-AM Radio
" 5r.vi'''tte"'V-r.f;
INT GLASS FIXTURI
torge 12 iq. shade hoi at-
tractive floral de
ign. Ivory bale.
$1
9x12' NYLON PILE
FOAM BACK RUG
Durable nylon pile,
sheds dirt, cleans easily!
Foam bock absorbs
shocks adds $1
lite to rugs.
LUAN PANELING
REGULARLY 6.44
$
5
29
2-LT. BATH BRACKET
Glorfret illumination.
White glem shade,
ivory base. 2l$.
$1
Warm Philippine Ma
hogany face on ply
wood panels. Easy to
care for, easy to in
stall. Random grooved.
72" x 45" Dacron Color.
5.98 Sash Curtains $5
Luggage Sets $14
Vanity Cases $3
3 lb. Celacloud
9.95 Sleeping Bag $8
1.59, 2.85
Life Vests $2
Popular Cars
1.39 Oil Filters $1
2.65 Spin-On Filters $2
5-Shelf Steel
Shelving $6 t.. 2 (r$11
Ranch Style Mail Box $1
14" Redwood Tubs $2
18" Redwood Tubs $3
Giant Waste Basket $1
Stack Stools $1
229.95 1$ Cu. Fl.
Chest Freezer $199
MANY MORE UNADVERTISED SPECIALS
versatile chair
IN HANDSOME RATTAN STYLING
Sturdy black wrought iron base
and attractive honey colored
rattan blend for an outstanding
value. Excellent for patio or liv
ing room decor.
t i K a
$5
IPICIAl PURCHASI
r v
r lis
a
V
1 i i Vv.
5
scatter rug special!
Practical rug, practical price!
Stays fluffy and bright through
many washings. Sturdy Latexed
backing, fringed at each end.
24x36"
24x48"2
ffl MM, . ,1 i . . -
' eLr 1
popular selling
-PC. HONEYMOON DINETTE
i ' J A dinette designed for 'the
4 . budget... for a space saver I
j 24x36" fully laminated self
edge table top. Bronze finished
legs, 3 foam padded seating
$
29
IMCIAl HHCHAH
IW.J.'Ai j-:.:-,:..(...
12x12" CEILING TILE
Prepaintd whilr?, ready tr.
10 (r $1
install
easily
Cleans
IVITAUZEDNj.
HEAVY OUTY
I MOTOR OIL J
3S" PICKET FENCE
for Uwn, flowerbed
with Redwood A
finish.
for
Pine
'1
BULK SALE OF
HEAVY DUTY OIL
Reg. 27c qt. . . . brine,
a container and buy it
in bulk! Fine for all en
gines, climate " $1
extremes.
Qt.
SHOP WARDS DOLLAR DAY EVENTS! SHARE IN BIG SAVINGS! TWO DAYS ONLY!