MEDFOHD MAIL TRIBUNE, MEDFORD, OREGON
01962, Bureau of Advertising, AKPA
a,sa
:-.': ''
"4
(i v.
t
1 h
I :J Kf)
r
. A i V i ii J fl .
A
--a.
- .-: f2JiSLf2E.Ts F1 xflE&s. 6Sv tf"S353SI jOC?V. tIZ-Il
""" IdI U Xs3 SsS LLaaa jS U
1(U
n "' njMiir
K7
1 r
99 Million Consumers Read a
Daily Newspaper Each Weekday
Those readers make up the largest audience available to any advertiser in any
medium. A recent study of this national newspaper audience shows that it
includes SO per cent of all men and women over 21. ..and 72 per cent of all teen
agers, age 15 and over. This huge and consistent
leadership can he depended upon by advertisers
because thp dailv nrwsnanpr is a hahit. with mncf
&r?i people ... an established part of their everyday lives. For the
S?-?yf'j national advertiser, this amounts to almost the total market for
.. .. iui fJHRiuv.1. i vi ii ic wtai nuvnuja, una tiiaaai e iceiueiauip by in
homes every day. No matter what the product or service an advertiser wants to sell,
more people can read about it in the pages of the daily newspaper.
"The Daily Newspaper And Its Reading Public," Audit and Surveyi Co., Ino.
rri'i'-.i in the intrrpt n mnrp rfTnctive advcitiMng by
Md(otd Moil Tnbunt