MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
TUESDAY. JULY 17. 1962
7m
- iw "'a
'71 r . "i.r
Edited by The Mail Tribune Advertising Department
AUTO SALES JUMP IN JUNE. New car sales in June were the highest for the month
since 1955 and topped a year earlier by 13.2 rc, reports The Wall Street Journal. But the
June selling pace declined from May and April selling rates. The nation's car dealers
sold 609,610 new American-made cars last month, up from 538.735 a year ago. It was the
first time since 1955 that June sales passed the 600,000 mark; in 1955 sales hit 683,900.
Car deliveries last month were off 7 from the 658,776 in May and 6 from April; how
ever, auto executives report that they see no significance in the slower June sales pace.
The new car inventory on July 1 was estimated at 894,700 or a 38-day supply at the June
selling rate.
JULY SALES START OFF WITH A BANG. There were
some duds and some wet fuses, but most of the nation's
retailers had a bang-up sales display during the Fourth of
July week, reports Fairchild News Service. Before-and-after
holiday clearances were the big firecrackers, although sports
wear, at regular prices, set off sparks of its own. Sales in
the New York-northeastern New Jersey metropolitan area
were up an estimated 3. Sales of furniture and other big
ticket merchandise were strong. Sportswear, children's wear
and fashion accessories, Blso turned in good performances.
However, in Minneapolis-St. Paul sales declined. Cooler than
a year ago temperatures, and the lengthy Minneapolis news
paper strike, are major reasons given for the slow pace. In
Portland, Oregon, volume loomed 15 ahead of last year.
Cotton and travel dresses were noted as outstanding. Clear
ances comprised much of the activity in St. Louis, pushing
sales 6 ahead. This gain puts the area on the plus side
for the 14th consecutive week. Overall volume in San Fran
cisco ran from even to plus 10. Suburban sales were plus
5 to plus 10. Cincinnati retailers reported sales spotty,
with ready-to-wear showing some signs of picking up.
NEW BORDEN'S SAFFLOWER MARGARINE. The
Borden Company, Western Division, is introducing in the
Pacific Northwest a new Margarine product under the trade
name, "Borden's Premium Quality Safflowcr Margarine".
An advertising campaign in the Mail Tribune will be telling
southern Oregon and northern California consumers about
the health and flavor advantages of Safflower Oil the only
oil used in the Borden product. According to Wilbur Smith,
Borden Sales Vice President, trade response to Borden's
Safflowcr Margarine has been far greater than first projec
tion, showing the great public awareness of the role of
poly-unsaturated fats In the diet. Leading Rogue River Val
ley grocery retailers have Borden's new Safflower Mar
garine in stock, according to Arlie Carter, company repre
sentative here.
RAMBLER SALES SET RECORD Rambler retail sales
in American Motors' Portland Zone are setting a new record
in the first nine months of the 1962 model year, according to
R. D. Gallacher, zone manager. The Portland Zone covers
Rambler dealers in Oregon, Washington, Alaska and northern
Idaho. Rambler sales climbed to 11,800 in the October-June
period, a 23 per cent gain over the 9,562 sold in the com
parable year-earlier period, Gallacher said. On a national
basis, American Motors also set an alltime record for the
nine months. Rambler sales rose to 333,789, a 15 per cent
gain over the year-earlier period.
PANCAKE GRIDDLE OFFERED-Gencral Mills is announcing a new promotion on Betty
Crocker Buttermilk Pancake Mix, to run exclusively in the high-consumption West Coast
area. For $3 plus a proof-of-purchase, every Betty Crocker Pancake Mix user will have
the opportunity to get a beautiful 103i-inch aluminum pancake griddle ... a $6.95 value.
The cooking surface of this griddle is coated with DuPont's amazing new Teflon . . .
making it possible to cook pancakes without using any grease or fats.
Betty Crocker Buttermilk Pancake Mix- has long been a favorite in the West. Timed
to break during the peak season, this promotion will mean extra sales for the retailer.
REVOLUTIONARY MICRO Touch
lone arm with its "free-floating" 2G cart
ridge is a joint development of Zenith
Radio Corporation and CBS Laboratories,
Inc. Even though tone arm is jarred, drop
ped or scraped across a record, light 2
gram needle pressure and "floating" cart
ridge makes it impossible to scratch rec
ord grooves. Tone arm also provides high
est compliance, finest fidelity ever obtain
ed from a self-contained home console
record changer. Pop-up brush cleans nee
dle twice in each cycle, according to Leon
Evans of Eads Furniture. 129 South Front
street, dealers for Zenith here.
f j& V DRUG STORE SALES SHOOT UP-
I WARD IN '61. Americans spent. $7.9 bil
lion last year for some 325 product lines, according to Lite 15th annual "What the Public
Spends" study just released by Topics Publishing Company. This was 3.5 more than the
year before. The increase represents an average of $5,045 of additional sales for each of
the 54.116 drug stores in the United States. Prescriptions filled by drug stores came to
S2.2 billion, or 27.7 of total sales. Fastest gainers and their per cent of increase among
drug store products sold in '61 vs. '60 are: metered calorie products 38.0 electric hair
dryers 35.0; eye shadow 24.8; lipstick 20.1; aerosol cologne 20.0; arthritic
end rheumatic pain relievers 16.1.
GONE BUT NOT FORGOT
TEN. Packard this month
has added to a list of nearly
2.800 names that have faded
from the automotive scene,
but present Packard owners
will not suffer from a lack of
parts for their automobiles,
according to officials of the
Sturicbakor Corporation.
The company's new name
became official July 2 when
the Packard signature is drop
ped from the official corporate name. Shareholders approved the name change at the
corporation's annual meeting April 26 in South Bend.
There are approximately 200,000 Packards registered in the United States and
good stock of most last moving parts are being maintained for them in each of the 16
factory parts depots that are strategically locaiea io proviae overnigm service on pan
requirements, the company said.
The central parts warehouse in South Bend maintains reserve slocks for virtually
all Packard parts in current demand and the company still is continuing to purchase
Packard parts for inventory in all cases where current movement requires U, the an
nouncement said.
THINKS FOR ITSELF A hearing aid with an "electronic brain that thinks for itself"
was described today by Dan E. Hauscr, General Manager. Columbian Optical Hearing
Aid Depts., with offices in Mcdford at New Medford Shopping Center.
Hauscr. General Manager of Columbian Optical Company's 10 hearing aid depart
ments, was referring to Zenith's Sentry, a new hearing aid with controlled dynamic range
that monitors the environment and amplifies the wanted signaLs.
"One way to describe how this remarkable hearing device works Is to say that the
Sentry literally reaches out and captures the sound, whether it is up close to the person
wearing the aid, or is as far away as the next room." he stated.
"At the same time, the Zenith Sentry automatically controls extremes of volume and
substantially reduces violent or uncomfortable noise?, such ns a slamming door, pistol
flml, or backfiring of an automobile." according to Hauscr. "In a sense the aid thinks for
ilsell. instantly adjusting to conditions, without the user having to use knobs or dials or
switches "
Hauscr. credited the sound laboratories of Zenith Radio Corporation in Chicago with
development of the Sentry. I
NEW FOREIGN STUDENT FARE Continen
tal Trailways Bus System announced today that
it will ask lor approval of i special "Visit the
U.S.A." bus fere for foreign students attending
schools in the United States. The new tariff
would give foreign students 99 days of unlimited
travel over the 44-stale system of Continental
Trailweys and its affiliates, at cost of only S99.
The company said that it will also seek approval for an extension through Decem
ber 31. 1963 ol its current $99 - 99-dey "Visit the USA" fare which is available for pur
chase overseas by toreign tourists planning io visit in this country.
Mr. D. A. Scott. Director of International Sales for Continental Trailweys. said the
company is asking lor the new student's reduced fare and extension of the current $99
fsre in cooperation with the United States Travel Service's program of encouraging for
eign travelers to viiit in this country.
Continentel Trailways inaugurated the $99 "Visit the SA" fare in 1961 es Its meens
el stimulating travel to the United States irom abroad. Under mM wtttm th spe-
.nr
Clarence Weaver
cial ticket must be purchased outside the continental limits of the United States and used i
within 99 days alter the tourist s arrival here.
ELECTRICAL INDUSTRY DINNER-DANCE "The Electric Club
of Southern Oregon, Jack Moreland, President, acting as co-sponsors
with the Cal-Ore Electrical League, Clarence Weaver, Managing Di
rector, announces a mid-year buffet dinner and social evening at
the Rogue Valley Country Club starting at 7 p.m. Saturday, July
21. This affair will bring together groups from the Electrical Con
tracting, Plumbing, Building Supply professions, including Distributor
Manufacturer personnel and from the many applicanee retailers oper
ating throughout Southern Oregon and Northern California. Also,
many reservations can be expected from the Pacific Power & Light
Company, newspapers, radio and TV station people interested in
the past and future planned promotions of all electric living by the
League.
An ODen invitation is made to all such individuals and firms.
Reservations can be made by calling 772-6171, ext. 327, or addressed to Cal-Ore Electri
cal League, P.O. Box 231, Medford, Oregon.
The history of the League has been a phenomenal one and this year they will celebrate
their 4th birthday of promotional and other services rendered to their large membership
engaged in the electrical business according to Weaver. Likewise, the Electric Club of
Southern Oregon, consisting of Rogue Valley Electrical Contractors and Distributor firms
has substantantial membership and endeavors which integrate with the Electrical League's
functions.'
INCREASE PREDICTED FOR
HOUSING STARTS The Com
merce Department raised slight
ly its estimate ol private home
building for 1962, reports The
Wall Street Journal. In a mid
year construction report, it pre
dicted that private housing starts
would total 1 425,000 units this
year, up 2 Irom its December
JHM estimate of 1,400.000 units. This
department said it expected the
new prediction to hold even if
j the seasonally adjusted annual
later this year from its April and May levels. In those two months, the annual rate climbed to
1,500,000 units. If private home building attains the new predicted level, it would be up 9
from, last year's total of 1.303.707 units. It would also be the highest since 1959, when 1,500.
000 units were started. The report forecast that outlays for private construction would total
$42.5 billion, rellecling a 6 increase over year-earlier levels.
JEWELER IN NEW LOCATION Afler taking time out
to serve in the Army and get married, Gary Picard is
settled down in his new jewelry store in the Robinson hotel
building, 108 East Main.
Gary was a.-sociated for 6 years with his father at 129
South Central and at the Big Y shopping center. He pur
chased the store from his father and moved it to the new
location.
Gary says he will operate a specialized jewelry store
with a stock of merchandise associated with that type of
business. New fixtures were designed for the new store
and Gary has purchased a complete new stock of popular
brands of watches, diamonds, clocks, silverware and jewelry.
Fine watch repairing and the manufacture and repair
of jewelry will also be featured by Picard Jewelers.
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State Board of Education
Names New Division Head
Salem Dr. Robert O.
Hatton has been appointed to
head the administrative or
ganization -or community col
leges within the stale depart
ment of education.
The appointment was an
nounced by Dr. Leon P. Mi
near, slate superintendent of
public instruction. Dr. Hatton
will be an assistant superin
tendent of public instruction.
The new administrator
comes to Salem from his po
sition as president of the Kel
1 o g g Community college.
Battle Creek, Mich. Dr. Hat
ton, 41. assumes his duties as
head of t'lis division Sept. 1.
The new emphasis reflect
ed by this new administrative
organization idicates the im
portance which the stale now
places on the development of
the community college pro
gram, explained Dr. Mincar
William G. Loomis, for
merly the director of indus
trial education and commun
ity colleges, will serve as act
ing head of this new division
until Dr. llatton's arrival, af
ter which time Loomis will
retain directorship in indus
trial education and will as
sist Dr. Hatton in the develop
ment of this new program.
The state board ha indi
cated the new community
college division will ultimate
ly have three sections: indus
trial education, adult educa
tion, and lower division col
IcRialc. A new director for
the lower division collegiate
will be requested of the 1903
legislature, added Dr. Mincar.
At present, there arc ap
proximately 2.000 full-time
students c.irolled in the ex
isting seven community col
leges and education centers in
Oregon. Dr. Mincar !ias pre
dicted that by 1970 more
than 20.000 students will be
enrolled in a possible 13 such
institutions.
He indicatr.d that one
school, Portland Community
college, currently registers
an approximate 4.000 part
tin! adults. Within the next
derate, it is enticifialcd thai
one out of four high school
students will enroll in com
munity colleges.
Dr. Mincar also Indicated
that his department would
place a ten-year plan before
the legislature at il next ses
sion for the development of
these institutions.
City Police Check
Two Burglaries
Medford city police Satur
day checked two reports of
burglaries, one at a residency
under construction, and the
other at Moore Steel company,
741 South Grape st.
Harold Leslie Sehmelzer,
Talent, lold police that some
one had broken into a resi
dence, which he is building at
1580 Miracle lane, and had
stolen a box of tools valued at
$100.
Sehmelzer said thieves
broke a window to gain en
trance to the residence.
An employee at Moore
Steel company lold officers
that someone apparently
forced the door to the firm's
office late Friday night or
early Saturday morning.
The office was ransacked,
police said, and about $15 94
was taken from a cash box.
Welfare Recovery
Sets Stale Record
f Hlcm -'IB The Oregon
justice department set a rec
ord in June when its welfare
recovery division collected
$51,789.
Of the total, $51,234 whs
collected for child support,
and $554 in welfare fraud
cases.
Biggest portion. $:I3.452.
came in Multnomah, Clack. i
mas and Columbia tounlies.
Other collections: Marion
county S8.B92; Linn $3.2!l8;
Yamhill $2,008; Washington
$1,464: Tillamook $925; Polk
$550. Lincoln $:i95, and Ben
ton county $250.
Gary Picard
"G U A R A N TEED WAR
RANTY" PLAN NOW IN
MEDFORDI Charles W. Went
worth Jr. of Portland. Chair
man of the Oregon AulomO'
bile Dealers Association's
brand-new "Guaranteed War-
ranly" plan, demonstrates how
the soon-to-be-Iamihar "GW
decal will identify Oregon
dealors offering used cars car
rying a one-year, free 15
cash discount on repair parts
and labor. The decal won t
appear on cars' windshields,
however, but on d e a 1 e r '
showroom windows.
Never before offered here,
the unusual warranty will ap
ply regardless ol how many
miles a car is driven, and will
be honored for repair work
by participating dealers
throughout the U. S. and Can
ada. The following Medford deal
ers will participate! Lea Mo
tors, Dick Knight Company,
Morse Motors, Park Motors,
Inc., Parsons Motor Company.
Skinner Buick-Cadillac, J. R.
Whitney Oldsmnbile, of Med
ford, and Dean & Taylor Pon
tiac Co.
Churchill Leaves
Hospital Bed
London -tl'Hi- Ailing Sir
Winston Churchill, 87, is mak
ing such satisfactory progress
that he has been allowed out
of bed to sit in a chair in his
hospital room, a Middlesex
hospital bulletin said Monday.
This was the first time the
former prime minister, suffer
ing from a broken left thigh
bone and a bronchial infec
tion, had been known to leave
his bed since July 7.
It was on July 7 that doc
tors said Churchill had devel
oped the phlcM'.is that led
to the blood clol,
The hospital announced no
further bulletins will be is
sued until Friday.
II was learned that al
though Churchill is progress
ing satisfactorily, there are
no immediate plans for him to
leave the hospital.
Churchill broke his left
thigh bone in a fall while on
vacation in Monte Carlo June
28.
Fuss-Free!
9217
MM
Navyman Injured
In Sunday Crash
William R. Frost, U. S.
Navy, was reported in good
condilion at Sacred Heart
hospital today following a
one-car accident on Interstate
5 freeway near Rogue River
early Sunday.
Frost, whose home town is
Des Moines, Wash., was ex
amined for possible hend in
juries received when his car
turned over. Stale police from
the Grants Pass office said
the Navy man probably fell
asleep.
Ole Earling Bakke, 32, of
455 Courtney St., Ashland,
escaped injury early Sunday
when his car rolled into a
ditch and broke off a tele
phone pole, state police said.
A car. driven by John
Roger Dalton, 36. Grants
Pass, struck a car driven by
Virginia Lofland, 45, of route
1, box 54, Central Point, late
Saturday afternoon, accord
ing t slate police. The ac
cident occurred north of Cen
tral Point near Scenic rd. No
injuries were reported.
Quick, cool, clean an un
waistcd wonder of a dress to
wear al home, marketing, sun
ning. Sec diagram-sec how
swiftly you can whip it tip!
Printed Pattern 9217; Half
sizes 12'.;. 14':, lfi'j, 18' 2.
20'j, 22'., 24'i. Size Ifi'j
require 3' yards 39-inch.
FIFTY CENTS in roins lor
this pattern-add 10 cents for
Your Money's
Worth
By SYLVIA PORTER
Copyright, Hall Syndict, Inc.
A. 13
Schellman to Spend
September in Russia
Eugene - Dr. John A.
Schellman, associate profes
sor of chemistry at the Uni
versity of Oregon, has been
invited to participat" In the
official U.S. -Russian Cultural
and Scientific Exchange program.
The chemist, who is Bn a t
thorlty on the molecular
structure of proteins, will
spend September in Russia,
visiting laboratories and con-
fernng with Russian scien
tists. The invitation came from
the National Academy of Sci
ences, which has made ar
rangements for the visit with
the Academy of Sciences in
Russia. Dr. Schellman plans
to visit and speak in Mosicow,
Leningrad, and Kiev.
He will be accompanied by
his wife, Dr. Charlotte Schell
man, research associate in
chemistry at the university,
who has received a travel
grant from the National Sci
ence foundation.
San Francisco -(UPU- Signs
seen Monday night on the
back of an autonubile cross
ing the Golden Gate bridge:
"I Miss Ike," and in small,
er letters: "Hell, I Even Misi
Harry."
New! Huck Pillows
U. S. 'BEGGING' FOR JAPANESE INDUSTRY? OH NOI
A report flashed around the world from Tokyo the other
dny gave Ihe startling impression lhal the United States was
virtually begging Japanese industry to send money here to
build factories on our soil, particularly in such "under-developed"
areas as Wichita, Kan., and Wilmington, N.C. Said
the front page story in Nihon Keizai, one of Japan's lead
ing newspapers, "This request by the United States, hitherto
leader of the Free World in the development of less develop
ed countries, came as a surprise to the (Japanese) Foreign
Office."
The Japanese newspaper's report hinted broadly that the
U. S. was urgently in need of financial help from other
nations. Humors of an "Invasion of the U.S. by Japanese
industry spread immediately; the reaction In such financially
sophisticated centers as New York ranged from consterna
tion to utlcr disbelief. Even President Kennedy's careful
explanation at his last press conference that this represents
only one of a series of steps we're taking to close the gap
between the amount of money flowing out of the U.S. to
other nations and the amount flowing from other nations
to us didn t clear up the picture much.
It's an important story with a significant background
and implications that demand explanation. Here goes.
Yes, months ago, the U. S. Commerce Department, In
an eflort to attract more ioreign investment here, quietly
sent brochures to U.S. embassies in other industrialised
nations including Western Europe and Japan explaining
to foreigners the advantage of building plants In the U.S.
to manufacture products lor sale in the Western Hemis
phere. The brochures give our embassy personnel the pro
motion material with which to encourage the investments.
There Is no thought of Importing foreign workers except
possibly a few top technicians and managers. There is no
thought of an "Invasion" by foreign industrialists. The idea
is simply to bring in more foreign capital to finance fac
tories to be built by U.S. workers and then staffed by U.S.
workers. The aim is simply lo indicate to foreign industrial
ists that they might find producing in our area just as
profitable as U.S. industrialists find producing in their areas.
Why? A few statistics dramatize the tale.
Last year alone, nel U.S. private investment abroad
which includes the building by U.S. corporations of over
seas plants totaled over $3.9 billion. But net foreign private
Investment here totaled only a picayune $577 million. This
gap of close to $3.4 billion was a key factor In our balance
of payments deficit.
As of the last reporting date, U.S. private Investments
abroad totaled $45 billion while foreign private investments
here were only a fraction of this under $17 billion.
Now we are making determined efforts to balance our
international financial accounts narrow to a tolerable
amount ihe difference between our outflow of fundi and
the influx of funds. We have begun a major campaign to
expand our exports of goods. We are trying to raise our
earnings from foreign tourist spending within our borders.
We are insisting that our prosperous Western partners
take over more of the share of expenditures for military
defense of the free world and economic aid. We are also,
through this promotion program, attempting to increase
long-term investments by foreign enterprises in the U.S.
We don't expect spectacular results from this quiet cam
paign especially from Japan. For Japan has strict barriers
against export of capital and she wouldn't let her Indus
trialists send their funds here even if they had funds to
send (which they don't). But whatever foreign investment we
can stimulate will be a plus. The plants will use our ma
terials, employ our workers and, as President Kennedy said,
there'll be more of a "matching" of what we invest overseas
and what others invest here.
In addition, if by this Invilation we can help break down
the barriers other nations have on the export of capital so
other Industrialists can hike their investments in factoriei
in the really undeveloped regions of the world, our economic
aid burden will be cased. "This is a basic objective of the
program," said one informed source. "The Invitation for
capital to come to us paves the way for capital to go else
where." The only thing "wrong" about this program is the way It
wei reported belatedly and sensationally In the Japanese
press.
ATTACKS DISTRIBUTION
Wasliingtoii-tl'PH-Scn. Alex
ander Wiley (R-Wis) be :
lieves that there is too
great a concentration of dc-,
fense production and an In
equitable distribution ol de
fense contracts. Wiley said he
planned to confer with other
senators and Defense Secre
tary Robert S. MeNamara In
an attempt to assure more
equitable distribution of con
tracts. He cited a Defense de
partment study that he said
showed 10 states got more :
than two-thirds of defense j
business.
each pattern for first-class
mail. Send to Marian Martin,
Medford Mail Tribune, Pal
tern Dept., 232 West 18th St.,
New York 11. N Y. Print
plainly NAME. ADDRESS
with SIZE and STYLE NUM
BER. Extra Big Summer Pattern
Catalog over 106 styles for all
sizes, occasions. Send 35c.
YOUR NAME
IS THERE!
Yn, the odU are 10 io 1 that
YOUR NAME IS THERk.
You get fast service, when you
want to charge.
You have difficulty buying on
credit.
NOW IS THE TIME to do torne
thinq about it. Pay promptly
to the Redbook will show you
with a record of prompt pay
ment. CREDIT BUREAU
of MEDFORD
Add brilliant accents to your
den, living or bedroom with
new huck pillows.
New pillow talk! Two of
huck toweling lovely with col
orful weaving. Pattern 7339:
chart; directions for 2 designs
and basic pillows.
THIRTY-FIVE cents (coins)
for this pattern - add 10 cents
for each pattern for lst-class
mailing. Send to Alice Brooks,
care of Medford Mail Tribune
Ncedlccraft Dept., P.O. Box
1 83, Old Chelsea Station, New
York Jl, N. Y. Print plainly
NAME, ADDRESS and PAT
TERN NUMBER.
Never-Before Value! 200 de
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Beautiful Bulkies in a com
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slipcovers, plus 2 free pat
terns. Send 23c now.
There's no
USO
in Peoria
With good reason. Peonans In
cur Armed Forces ara not
'staying In Peoria. They're
wherever our frontiers of
peace need protecting. And
that's where the USO is. Serv
ing those who are serving us.
Besides serving those in
training areas here, the USO
reaches Gl's in potentially ex
plosive trouble spots Berlin
to Okinawa where USO's
spiritual uplift and homey re
laxation Is more needed by
our troops than It was In the
hot, shooting war. For, as
President Kennedy said,
"Winning the Peace is a Lone
ly Battle." Of the 2.750,000
Ql's, over hall are under 25
. . . and away from home for
the first time. For most Gl's,
their link with home Is the
nearest USO.
But more USO's are need
ed. That means more money,
Not for Peoria. But for Its son,
guarding the city limits In far
off lands. Don't let him won
dereven (or a minute , . ,
"Does Anybody Know I'm HertT
Support the USO through United
Fund er your Community Chest
USD
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