! !
I !
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
FRIDAY. JULY . 1962
'1 tjjb
TIGER BATHED Bhat Bhat, a tiger do
nated to the Portland Zoo, playfully chews
on a hose during its homecoming bath, ad
ministered by its former owner, Lt. Col.
6 V
E. H. Patterson. The big cat, acquired as a
cud in CamDodia, was rmsed us a huuse pet
bv the Pattersons and their three children.
(UPI)
TAKES OWN LIFE
New York-IUPD-Police said
a 35-year-old woman, suffer
ing from multiple sclerosis,
committed suicide Thursday
by putting a plastic bag over
her head and fastening it with
a rubber band. The body of
Helene Ferezis was found in
the hotel room where she had
lived during the 12 years of
her illness. A note requested
that her eyes be donated to
an eye bank and her wheel
chair to the multiple sclerosis
fund.
Dennis the Menace
All coniferous trees are not
evergreen. Such conifers as
western larch, tamarack and
outhern cypress shed their
leaves annually.
the bible
Q SPEAKS
TO YOU
Sunday, 9:00 a.m.
K-SHA-860 kc
Tii wek't Christim Serene pfOfrmm
"You Art Not Alone"
IS HE ptf OR SOMN'? I SAID iM OKAYl'
Contract for Howard Prairie Lake Reviewed by Johnston
A 5
Following is the full state
ment issued by Robert John
ston, concessional of the rec
reation area at Howard Prair
ie lake, In which he reviews
and clarifies the contract un
der which he operates, and
further discusses the poten
tials and needs of this and
similar areas:
a most fair one to Jackson feel the same way, and we planning and effort.
county. further believe that they! We hope we can now get!
One of our responsibilities should receive proper recog- on with the job, devoting our
The World's Fairest At . . .
HOWARD PRAIRIE LAKE
Oregon's finest trout fishing in a setting that is be
ing acclaimed by visitors from near and far. Invite
your friends and enjoy a visit to the "Pride of Jack
son County."
BOATS and MOTORS for Rent
TRAILER-CABINS Among the TALL TREES
for Rent Completely Furnished
TENTS, TOO!
Restaurant Open 24 Hours a Day
With The Following Supplies . . . Also Available
Day And Night.
GROCERIES ICE BEVERAGES
DRUGS SUNDRIES FUEL
CAMPING SUPPLIES TACKLE LICENSES
Courteous, Experienced Personnel To Serve
You Throughout The Area!
PUBLIC BOAT LAUNCHING
and PICNIC AREA
(No Use Fee Required)
CLEAN, QUIET CAMPGROUNDS
Modern Rest Rooms, Tables, Fireplaces, Fuel. Main
tained And Patrolled By Our Personnel.
$1.00 per Car per Day
ENJOY
FISHING . . . SWIMMING
WATER SKIING
Outdoor Living at It's Best!
Information and Reservations Available at
JOHNSTON STORES
Phone 773-Sm
Mjtil'ford, OVegsaa and a Bad Pmji'r
The public interest requires
that we review and clarify
certain provisions of the con
tract under which we operate
at Howard Prairie lake.
First of all, the details of
our contract were planned and
approved by the Jackson
county parks and recreation
commission, the parks direc
tor, the Jackson county court,
the executive vice president
of the Cal-Ore Recreational
Development association, and
representatives of the bureau
of reclamation, bureau of land
management and the National
Park service.
These people represent the
most qualified judgement that
is available to deal with such
a document. Experts in real
estate and business leases
were also invited in by the
county court to act in an ad
visory capacity as regards a
fair percentage of sales for
the lease rental portion of the
agreement.
Agreement Reached
An agreement was reached,
signed by all members of the
county court and the princi
pals of Johnston Stores. It
was then referred to the vari
ous Government bureaus for
official signature to be affixed
as per a prior agreement
reached before the document
was cleared for legal verbage
by the county district attor
ney. The entire agreement was
negotiated in a complete
spirit of cooperation and un
derstanding of the responsi
bilities involved. While one
member of the county court
was not in original agreement
with the opinions and deci
sions of the others, he too
signed the agreement in its
final form as returned by the
district attorney.
Since a few of the details
of the contract have been re
ported questioned by various
individuals before and after
the agreement was finalized,
we wish to review these
points.
We have agreed to pay
Jackson county a minimum of
4 per cent of our gross
ceipts, which percentage ac
celerates with volume to
maximum of 10 per cent. We
further agreed to pay a mm
lmum amount of $1,800 year
regardless of our sales vol
ume. This lease-rental percentage
amount compares with or ex
ceeds metropolitan retail leas
es. Since costs of operation In
a remote area are higher than
in an urban area, we know
that the lease we agreed to is
under the contract is to pro
vide maintenance of the area.
It was agreed by those in
volved in the formulation of
the contract that the major
costs of maintenance of the
area should be borne by the
users of the area, lt was
agreed by the majority, how-
ever, that the central area
would not require a users fee.
Boat launching and the cen
tral area picnic grounds are
open for use without charge to
the visiting public. The camp
ground areas require a user
fee of $1 per car per day for
their use. This fee enters tuir
gross retail sales and a per
centage is returned to the
county to apply to capital in
vestment by the county, in
road maintenance, tables and
area facilities.
The remainder of the fee
provides the supplies and la
bor to service and maintain
the area in a sanitary and
protected conditiion.
These costs to us are high
throughout all six months of
the season and cannot be ab
sorbed by the gross profit of
merchandise sold by us in the
area. If such were required i
of us, the prices of goods and
services would be too high
and unfair to the public who
patronize us!
Volume of Goods
High prices, to absorb area
maintenance, would also cre
ate a condition of diminish
ing return to both the oper
ator and the county because
visitors would bring their own
supplies from town. We have
been able to develop an in
creasing volume of goods and
services throughout our term
as as concessionaire. .
This volume does not hap-i
pen automatically. Such a
volume is a result of serving
the public needs.
In this regard we have
spared neither capital expense
nor labor to serve all the
wants and needs of the pub
lic. We have long since learn
ed, as experienced retailers,
that when a retail business
earnestly devotes their entire
efforts to serving the public,
the return for such efforts
take care of itself.
We do not make a profit
in this business, we earn a
return on capital Invested and
a wage for our personal in
dustry directed by experience
and sound business principles.
Feel Like Farmer
Apart from the business
aspects of our responsibilities
at Howard Prairie, we also
feel much like the farmer,
who derives a great enjoy
ment watching his hard tilled
and tended crops mature and
flourish as a result of his
efforts. We sense that such
pride Is as important to him
as his financial returns. We
think that our county officials
nition and approval of their Iful efforts in contributing
toward making Howard Prair- citizen of the county In en-
ie one of the county's great couraging the expansion of
assets. We would like to this nucleus into a great in-
have the full support cf every dustry for Jackson county.
'Second Squeeze on
Profits' Described
New York -fliM- The words
"profit squeeze" have been a
part of a businessman's lan
guage for many of the post
war years, but today, report
two business study specialists,
the words represent a differ
ent situation from what they
did even in the middle 1950s.
I Writing In tne current issue
' - I . 1 u. 1 I) n
Ul II1C naivsiu uupuicaa 11,--
view, J. Roger Morrison and
Richard F. Neuschel describe
the struggle of business to
make money now as "The
Second Squeeze on Profits."
The authors are principal and
director, respectively, of Mc-
Kinsey & Company, Inc.
I "While the question of
what is an appropriate level
of profits is a highly technical
one-with abundant room for
difference cf opinion-there is
a widening concern that pro
fits might turn out to be a
I limiting factor in our eco
nomic growth rate," they re
port; since the beginning of
the "fabulous fifties," the
gross national product has
about doubled, but the profit
segment of GNP has shrunk
more than a third.
Competition, they find, has
resulted in something differ
ent from the traditional wage
price squeeze; and the second
profit squeeze is uneven In its
effect from Industry to Indus
try. It is also sensitive to
management action.
Morrison and Neuschel find
that tour Interrelated pres
sures in the competition of
business fits the description of
the second squeeze on profits
These are:
-Fewer companies are able
to Increase profits by sales of
established products In estab
lished markets.
-More companies are op
erating In Industries which
have substantial unused ca-pacity-that
could produce
more than they are producing
-even when business activity
it high.
-For many Industries, for
eirn competition has increas
eT -Prices remain relatively
stable even when business If
j turnlngrfjp shirply.
In summarizing the effect
of these pressures, the authors
say that the decline of corpor
ate profits since World War
II is a result of a competitive
situation that has grown more
intense and bitter.
The shortages which built
up during that war were met:
the artificial stimulus of the
Cold War and the Korean
War were met; then, during a
time of inflation and rising
wages the economy became
more competitive. Companies
could not pass along their
rising costs in the form of
higher prices, bringing about
the profits squeeze.
Inflation, they continue,
has slowed, but the pressure
on profits is greater, and the
basic depressing force is in
tense competition No longer
is it the simple relationship of
rising prices and more rapidly
rising costs; the cost picture
has changed to include those
Hems of more competitive
marketing, produce devel
opment, and the higher cost
per unit to produce when ca
pacity Is not used to Its fullest
extent.
OPEN TONIGHT!
SMCMIIIH IN HaMIWOIIX
245 S. Central at 10th
ily, t ii. .1-, ' '..1 .... ''iSv".. '- jfc
MY vS K X 1 Vj til'" ' f TI FOAM RUBBER PADDED
V' W lil ! " ' , - )' i Floor Runner
tiTHT weave ....
PRESTO
Mx, air cooler y np
JkOJ" Gamt-m . - - - - n iiri..'nri I lfVV'
a Keeps cool air sweet as Springtime! Zfm fnMffttf
EST- . '''rW"""1-ln'W in Exclusive new Air Bath Purifier ends , . llltillllll
VTUwZ that "swampy" odor, keeps air clean and I $7.95 PREST0 V J
' "VH'i sweet. Rustproof tank, cabinet and grill COOLER PC OO 1 ri I V TW TfTfl ' If-
.'ii.-f.j,-5 V? ' Q designed in high-impact polystyrene. STAND VO'OO bJmuJLSxdwb&gi
Sri No Trade-in Necessary! j BitfjlJi
.-jr jusi auort 11 scouni trees. ""
i i ------ .
Reg. $5.95
Holiday Featherweight $4.88
$15.50 Icy-Hot Che$t. $12.95
$18.95 Icy-Hot Chest . $15.95
$27.95 Thermos-Steal $23.95
$25.95 Thermos-Alum. $21.95
Efficient Picnic Jugs
Newest Lightweight Stylet
All at DEEP CUT Prices
lllt
AIR MATTRESS
SI. 99
li" $IQ95 PRESTO $0095
Price OTT ROOM COOLER XV
li" $A095 PRESTO $1Q95
Price 47 ROOM COOLER OO
li,t $;Q95 prest $AT95
Price JT ROOM COOLER H
I
L
mm
Inll.t.bl., Built
Pillow. Special ..
$2.69 Air Maltr.i.
Without Pillow
$1.77
EXTRA SAVINGS ON KODACHROME II
8mm MOVIE FILM and 35mm, 20 Exp.
$4.80 Value, Kodachrome II Movie
Film, 8mm and Prepaid Processing Bag .
3
58
$4.00 Value. Kodachrome II 35 mm
Film, 20 Exp. and Prepaid Processing Bag ....
2
88
$1.85 Color Film Processing ... 99c
8mm Kodachrome Movie or 20 Exp. Kodachrome
35mm. Send your film from anywhere in our special
postage paid mailer. Returned direct to your home.
3
BfifO
FULL 8-INCH
$4.88
AUTOMOBILE
Air Conditioner
Comfort for SftllRS
uu
Your Vacation .
M" Slug-A-Bug T'
98c Bug Bomb 69c
69c Off 'C,.nt 49c
QQ.ft Acroiol Rep.ll.nr. "TQr
30C Skr.m or DI-CMorieid. . '
MQ. INSECT FOE 1Q-,
40C Liquid R.ojll.nt
$1.95 Black Magic
INSECT CONTROL
Complete Kit Includes light
Fixture with Cord, Vaporiz
er Bulb and 60
Days Supply
of Pellets
69
TROUBLE
LAMP
Heavy Duty
20-Ft. Cord
$1.98 29
Value I
lira
, ri
mm
in
$2.00 TONI HOME
PERMANENT, plus
$1.49 Curlers C'I4Q
Both for .
MAX FACTOR'S CURL CONTROL, Soft-Set, or
Natural Wave Your Choice
59'
$1.00 SHAMPOO-
Suave, Tweed or Marvelous
59'
$1.50 CHARLES ANTEIL
CREME RINSE
59'
1Q Wild Root OOi
Wave Set A7
AH
WW
1
While Rain
lotion Sham.
50 Adorn
19
r-Tt
Hair Spray w I
f .'litis
Pharmacy First
Whfi you bring o prttcription fo
ui, you art al!ndd to by e rtg
ittrd phormacilt who gtvti hii
immtdiat and undivided otrtn
fion to diipniing your mdcint.
Add Federal Excite Tax on Taxable Merchandiie
SCJtlPTION T
WECIALIITJ i
Free Delivery in Medford
MEDFORD'S ORIGINAL DISCOUNT STORE
so
. CENTKAb
hi-
. 773-5371
OPEN WEEK DAYS 8 TO 9 SUNDAYS 9
"Zorri" THONGS
25c
fom rubbtr wndali,
M tilts, for men,
woman and childrtn.
Pair
is