MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
TUESDAY. JUNE 12. 1962
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WHAT FATHER WANTS FOR
Assuming the stock market
ou financial dent In wifely and filial spending habits in our
country, the American Father this coming Sunday will re
ceive more than 101 million gifts amounting to the awesome
total of almost $1 billion.
To my utter surprise, and I suspect to yours, Father's
uay ranRs as tne second largest non-Christmas gift occasion
in total number of gifts given-exceeded only by birthday
celebrations.
This Sunday in June ranks
L.hristmas gift-giving occasion in dollar volume-exceeded
only by birthdays, weddings and Mother's Day. It accounts
for about 10 per cent of the total non-Christmas market and
S per cent of the overall gift market of more than $18.5 bil
lion annually.
Each fathtr this coming Sunday will racaiv an average
of two gifts with an average value of $8.90 per gift, or ap
proximately $18 per papa. Thai $8.90-ptr-glft figure it well
above the $5.37 cost of the average Christmas preteni, and
only the par-gift cost of weddings, anniversaries and
Mother's Day tops it.
Finally, Father's Day Is one of the three major occasions
when the man of the house receives presents. The other two
are Christmas-which absorbs 43 per cent of the entire gift
giving market-and his birthday.
These are the key findings of the Tie-Tie division of the
Chicago Printed String Co., the world's largest maker of
decorative paper and ribbons and, therefore, a company
anxious to learn all it can about the gift-giving market. And
therefore also a source eager to report, as Sol Weiner, presi
dent of CPS, put it to me, that "Men as well as women pre
fer the gift itself to a gift certificate and are becoming more
aware of the esthetic importance of wrapping gifts as an in
dication of the givers' attitude."
The survey comes up with several obvious as well as un
expected items-all of which may be helpful hints to house
wives and the kids.
The finding which Tie-Tie thought most startling was
that almost one in five fathers (17 per cent) did not receive
a present on this day last year. "They apparently were either
ignored, forgotten or just plain left out." Clear message: give
him something, don't undermine his morale.
The finding which I found most interesting was one that
Tie-Tie didn't even bother to take out of a table. It was that,
when asked what they wanted "throwing price and all in
hibitions to the wind," a "chair, books" got equal rank with
an "airplane, helicopter" and "camera, projectors."
Admittedly, "books" received only a scant 2 per cent of
the votes, was dwarfed by the 35 per cent expressing desires
for a new car, but still, to see books ranked with such dream
items as an airplane and helicopter warms the heart of this
reporter.
As for obvious aspects of practical shopping concern to
you, the giver, what men prefer most for Father's Day gifts
are items of clothing. Specifically, shirts, 42 per cent; socks,
25 per cent; pajamas, 21 per cent; lies, 21 per cent; hand
kerchiefs. 21 per cent. By more than two to one, these
staples are preferred to auch accessory items of clothing
as belts, wallets, cufflinks.
Despite all the jokes aboout it, the tie ranks way up there.
Although, according to CPS, men receive an average of four
tics a year as gifts and one in eight receives more than 10
ties a year, the tie still is high on the "most wanted" Father's
Day list.
If you're going in for non-clothing items, select sporting
goods equipment, camera or camera equipment, tools, TV,
radio or a phonograph to give him this Sunday, The survey
says this is what he wants most.
Incidentally, on that gift tie, the CPS study discloses that
this is one area where men prefer to get a gift certificate
(34 per cent) or even to buy their own (48 per cent) than
to receive the tie itself as a gift. CPS makes no effort to
emphasize this finding, but it docs include it in the body of
its report.
For its honesty in so doing, Cris and I will now go out
and splurge at least S8.90 each on two ties for Father which
we'll wrap with CPS decorative paper and ribbons. These
he'll probably return for two others which will again be
fancy-wrapped and beribboned and CPS is sure to make
money on One Man's Family anyway.
Four Accidents Are
Four accidents were investi
gated by Mcdford city police
Friday and Saturday. No in
juries were reported.
Saturday about 11:28 p.m.,
I vehicle operated by Jack
Hervcy Randolph, 42, of route
4, box 457E, Medford, struck
a fire hydrant in front of 1244
North Riverside avc. Randolph
was cited by police for not
having an operator's license
in his possession.
Another Saturday accident
occurred about 3:30 p.m. on
Central ave., between Main
and Sixth sts., and involved
vehicles operated by Lewis
Morris Foulke, 72, of 813
French St., Yreka, and Rob
ert Leroy Abel, 23, of 101
Vancouver ave., police re
ported. About 5:16 p.m. Friday,
S6 PROOF
BOURBON ?J years old
The success of the "Ages"
f v ':'j . 'r-i ----v''' ' rV
SAY IT AGAIN,
AGAIN
AND
AGAIN!
465 Fifth
295 Pint
2ilv
Your Money's
Worth
By SYLVIA PORTER
Copyright. HaN Syndicate, Inc.
HIS DAY
has not already made a serl.
as the fourth largest non-
Reported in City
automobiles driven by Wil
liam Edward Shepherd, 24, of
Little Butte Star route, box
225, Eagle Point, and Ilcne
Ann Tenbrook, 21, of 1317
South Peach St., were involv
ed in an accident at the inter
section of Riverside ave. and
Fourth st. No citations were
issued, police said.
The other Friday accident
involved a car and a Pacific
Power and Light company
power pole. Police said the ac
cident, which occurred about
11:38 p.m., involved a ve
hicle operated by Arden
Darly Thurston, 30, of 636 B
St., Eagle Point, and a power
pole at the intersection of Elm
and Main sts. The driver was
cited by police for violation
of the basic rule.
ECHO SPRING BIST. CO., lOUISVIllE. KY.
Ik
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HUNGRY BEAR - No, as scarce as rangers
are, Yellowstone National park hasn't press
ed its force of comic bears into traffic duly.
This bruin is just sizing-up a "compact" car
Program Office for
New Laboratory at
Oregon State Opens
Corvallis - A program of
fice for a new U.S. Public
Health Service laboratory to
study Northwest water qual
ity has been opened on the
Oregon State university cam
pus, President James H. Jen
sen has announced.
The new laboratory, expect
ed to cost more than $2,000,-
000, will be built at Oregon
State university to serve as
area headquarters for Public
Health Service research in
water pollution control. When
completed in mid-1964, it will
have a staff of some 150 scien
tists and other personnel and
will serve pollution control
needs throughout the Pacific
Northwest.
In charge of the office being
opened here will be -John
Wendell Gray, recently
named by the Public Health
Service as program operation
officer for the laboratory.
Gray will help supervise the
planning and construction of
the laboratory as administra
tive officer for the project.
One of Seven
The OSU laboratory will be
one of seven regional facili
ties established by the Depart
ment of Health. Education,
and Welfare under authority
of Public Law 87-B8, passed
by the Congress last year a
amendment to the Federal
Water Pollution Control Act.
Localities for three other re
gional facilities have been an
nounced lor Fairbanks, Alas
ka: Ada. Oklahoma; and
Athens. Georgia.
Work at the laboratory at
Corvallis will be directed par
ticularly to the water pollu
tion problems encountered in
the Northwest, including pro
tection of Northwest fisheries,
recreational resources and the
area's lumber, food, chemical
and other industries. The lab
oratory staff will work close
ly with olher Federal water
resource agencies, with State
and local agencies, with in
dustrial groups and with all
university and college pro
garms in the region.
The new laboratory will be
one of a number of research
facilities and programs at
Oregon State university de
voted to research in water and
related fields. Among these
are studies in sanitary engi
neeering, oceanography, wa
ter resource protection and
fish and game management.
A Public Health Service proj
ect in aquatic biology has
been carried on at the univer
sity for a number of years.
Native of Madras
r.rav. who will head the
laboratory's admin istrative
staff, is a career memDcr oi
the public service whose most
recent assignment was as
chief of the Division of Sur
plus Property Utilization of
the Department of Health,
Education, and Welfare.
He is a native of Madras,
Three Appear
In Circuit Court
George Lang, 54, Truckle,
ralif.. was placed on proba
tion in Jackson county circuit
court yesterday and imposi
tion of sentence was suspend
ed for two years on charges
of grand larceny.
Lang earlier pleaded guilty
to taking a pump Nov. 4. 1961,
belonging to the Red Blanket
Lumber company.
A trial date will be set for
Helen Fossett Rodgers, 41. of i
433 Granite St., Asniann. sue
pleaded innocent yesterday to
charges of uttering and pub
lishing a false check. She was
released this morning on her
own recognizance.
A pre-sentence report was
ordered on Geralclinc Dris
kell. 20, of 234 Manzanila at..
Central Point, who is charged
with burglary not in a dwell
ing. She pleaded guilty,
a
r
Ore., and much of his gov
ernment service has been in
the western states, where he
has been assistant area direc
tor of the War Manpower
Commission for the Portland
Vancouver area, employment
officer of the United States
Employment Service in Ore
gon and executive assistant
to the Health, Education, and
Welfare director in San Fran
cisco. Before entering government
service in 1942. Gray was for
several years assistant super
intendent of the University
of Oregon Press.
Architect for the new lab
oratory will be Skidmore,
Owings, and Merrill of Port
land. One of the leading
architectural firms of the
Northwest, it has designed
such buildings as the Memo
rial Coliseum and Standard
Insurance Building in Port
land, and the new state labor
and industries building in
Salem.
Gray s office will be in the
mechanical engineering de
partment in the Mines building.
ft
I ' ,&aSll&2SS
f
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cost" for its automatic transmission! Also, check.. . do you get finned
aluminum front brakes (world's safest!)? A 401 cu. in. V-8 engine?
Advanced Thrust engineering (engine moved forward) for straight track
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BUISli HSME IS THE BUY
See America'j Top Coll Pfos Buick Open NBC -TV Sundajf. July 8
143 S. Riverside
I'j
- i- , V "', -.
for a "compact" lunch. Visitors enjoy watch
ing the bears stop traffic but park rules
prohibit feeding them. (UPI)
Former Local Pastor
Gets Danforfh Grant
The Rev. Kenneth F. Kor
by, pastor of St. Peter's Lu
theran church here from the
early 1950s until June, 1958.
has been named a fellow of
the Danforth Foundation and
was one of two recipients of
the Valparaiso University,
Ind., Alumni award of $1,000.
Mr. Korby, assistant profes
sor of religion at the univer
sity since he left Mcdford,
will study at Concordia The
ological seminary this sum
mer and go on to Yale Divin
ity school, New Haven, Conn.,
in the fall.
The Danforth award means
a gift of a full year's study
which will cover expenses of
the family. Mr. and Mrs. Kor
by have three children, a son
and two daughters.
Mr. Korby will work to
ward his doctorate of phil
osophy degree.
ATTORNEY'S INSTITUTE
Salem-IUPIi-The 10th annual
Oregon district attorney's in
stitute will be held here June
28-29, according to Ally. Gen.
Robert Y. Thornton. Banquet
speaker will be former Gov.
Charles A. Sprague, Salem.
lafacfion 1;; vofuaif Saa your liicl
Mi
mm
You Can't Sit Under The
Bamboo Tree (It's Gran)
Sure, you can fish with a
blade of grass; you can climb
one. or sit under a blade of
it. You can cat it, make a
house of it, or use it for hun
dreds of other purposes.
It Is the tallest grass -may
grow to 100 feet - and
they call it bamboo.
There are over 200 varie
ties of it, distributed over
all the warmer sections of
the earth. It's about the most
versatile of all the grasses,
with as many or more uses
than any other plant, all
as'de from lawn use or pas
turage. Primitive man probably
made use of bamboo at about
the time he found a way to
m?ke a fire. In his own crude
way he sought ways to make
his life a little easier, and
bamboo helped him.
Many Uses 1
With bamboo he could
build the framework of a
a boat or a shelter, furniture,
or cooking utensils. From a
section of this hard grass he
made a blowgun by which he
could secure his food or shoot
his enemies. Over his shoul
der he carried a .quiver of
bamboo, and in it probably
were bamboo arrows.
By removing t h e little
doors that grow at every joint
in a bamboo blade, a very
serviceable water pipe was
made by which water could
be piped from a remote
spring right up to or into bis
home. By splitting the stem
in two, lengthwise, an caves
trough was readily construct
ed. By tapping a growing
bamboo stem, he collected a
plant juice he believed help
ed cure many common human
ailments.
Like all the members of
the grass family, the bamboo
has a jointed, hollow stem.
There is one variety common
ly called the "pygmy bam
boo" used for lawns, and is
mowed occasionally just like
any lawn. Bamboo under
favorable conditions of
warmth and moisture, grows
remarkably fast.
The small, tender shoots
are gathered and used as
food, much the same as as
paragus. In a humid climate
D.oht for Doubtt
Small Worlds
Around Us
By LYNN M. W ATKINS
o
(Regiitet and Tribuna
Syndicata 19621
a bamboo shoot really does
shoot; may grow two or
three feet in a 24-hour per
iod. Fern-Like Foliage
All the varieties of bamboo
have the typical fern-like fol
iage that gives the plant a
plume-like appearance. A
songsmith once wrote a popu
lar song, "Under the Bamboo
Tree," an impossible place to
be because the bamboo is
never a tree. What he meant
was, "Under a Blade of
Grass." Grass it is, but a
quantity of it is seldom re
ferred to as a lawn. Usually it
is described as a "clump of
bamboo."
The outer surface of a
bamboo stem is exceedingly
hard, almost flint-like. It pos
sesses great strength without
excessive weight. A well-seasoned
blade of this grass
makes an ideal spear handle
or fish pole.
At every joint of the blade,
a fibre-like sheath forms. Un
der this parchment-like mate
rial a fine white powder
forms. This was collected by
primitive maidens and used
as a talc. With a little flower
fragrance added, it rivaled a
fine cosmetic, and it took the
shine from a dusky complex
ion. Subscribers
To report improper or non
delivery of the Mall Tribune in
Medtord, phone 772-8141; AbIi
lti nd call at 1224 Iowa st. or
?hone 482-3002: Montague and
reka. phone Globe 0-3171, be
fore 6:43 p.m. daily and 10:30
a.m Sunday
If regular delivery arrlvei
shortly afler you rail please
notify of lice, thus eliminating
special messerger service.
CARDS FOR
SUNDAY, JUNE 17
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