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MEDl'OKD MAIL TRIBUNE. MLDFORD. OREGON
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Edited by the Mail Tribune Advertising Department
APRIL AUTO SALES SCORE NEAR RECORD. New cer sales in April totaled 621
141 cart, report! The Wall Street Journal. This puti lait month'i U. S. auto sales at 35
ahead oi 460,315 tales a year ago. It is only the second time that April talet have reached
the 600,000 level, although last month's talet trailed the record tet in April, 195S, when
702,000 U.S. made aulos were told. New car inventoriet in dealers' lott and thipments
in transit totaled 953.300 on May 1, a 38-day supply at April's car selling pace. A year earlier
the stockpile was 915,500, but this was a 50-day supply at the selling rata then. In recent
months the inventory, both in terms of units and in days' supply, has dropped as tales
have risen.
OFFICIAL VISnS-On his semi-an
nual visit to the Medford Oregon office
Mr. H. H. Sender, resident vice president
of Waddell & Reed Inc., was met at the
Medford, Oregon airport by Oliver Gus
tafson, Medford manager of the local of
fice. Accompanying Mr. Sender is Mr.
Joseph Edge, company employee from
Vallcjo, California, who pilots Mr. Send
er's airplane. Waddell & Reed, Inc., is
the principal underwriter of United
Funds, Inc. The fourth largest group of
investment funds, with over 3S0 offices
coast to coast with assets over one quar
ter billion dollars. It is interesting to
note that Mr. Sender, formerly from
Portland, Oregon,, has staffed most of
his California offices with "Oregonian"
managers.
VILLAGE GREEN BUSY - Fifteen
conventions and group meetings are
planned this month at THE VILLAGE
GREEN in Cottage Grove, Ore. Included
in this group are: Pontiac Division of
General Motort, Willys Sapet Corpora
tion, Dodge Truck Division of Chrysler
Motors, Oregon Art Alliance, University
of Washington Office of Short Courses
and Conferences, Combined Insurance
Company of America, Oregon Funeral
Directors Association, Oregon Medical
Society Women's Auxiliary, and Oregon Slate Laundry Association. THE VILLAGE GREEN
recently expanded their facilities to 100 rooms and suites to accommodate an increasing
: number of conventions and tourists.
25.000.000 H OTP O INT APPLI
ANCES! This is the 25 millionth appli
ance produced by Hotpoint division of
General Electric Co. Helping celebrate
the event are (left to right) William
Lagowski, a 32-year employee, H. T. Hu
lett, general manager, kitchen and laun
dry appliance department, and Mrs.
Helen Hruska, a 15-year service em
ployee. Medford dealer for Hotpoint is
The Appliance Mart, 132 South Central.
MINIATURE CARS RACE AT TOY
HOUSE-The Toy House will ie Med
f ord't official headquarters for the Ford
Aurora 406 Grand National competitions,
Al Bonotto, proprietor, announced today.
The Ford-Aurora competitions, the first
national miniature car racing contest
ever held in the United States, officially
opened in April throughout the country.
The Toy House will open its doors to
racing on Friday nights, at 6 p.m. Spon
sors of the contest, the Ford Division of
Ford Motor Co., and Aurora Plastics
Corp., are looking for the greatest minia
ture car racing driver in America. To
find him-or her-they have come up with
a contest full of the spills and thrills of
speedway racing. Millions of contestants
driving 2" long, electric-powered Fords
are expected to test their skill on Aurora's miniature "Model Motoring" race courses. Rac
ing the little cars, contestants will take "S' curves and banked turns at death-defying speeds;
they'll let 'em out on the straightaways, loom them into the homestretch, drive to victory on
the safest race track ever built. Coming up for the grand prise winner will be a brand new
1962 Ford Thunderbird and an all expense paid trip to New York. Entrants should register
for racing at the Toy House on or before May 25. There will be nine nights of racing at
the end of which, some speedy racer will win the Toy House title and trophy and be
eligible for the state championship.
B ill i I lb II lil nni il
111. 7 f I SM
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C. H. SIGMAN
President
A. C. SMITH
Secretary-Treasurer
MARSHALL BESSONETTE
Building Contractor
BIG Y CELEBRATES GRAND OPENING - This week, and continuing through Sun
dav, the Big Y Shopping Center will observe the completion of an ambitious remodeling
and expansion program. To celebrate the opening of the attractive new center, one of
the largest in the Northwest under one roof, the Big Y is featuring exceptional buys in
all departments, free orchids for the ladies, free cookies and cakes and balloons for the
children. Three hundred bags of groceries, 1.000 loaves of bread and other prizes will be
given away plus a four-minute shopping spree. Sometime this month a millionth book
of Silver Dollar stamps will be redeemed in Southern Oregon and $100.00 will be paid
to the person who submits this book. Tabulators will automatically determine the mil
lionth book, and the winner will be notified. In commenting upon the grand opening
of this new, attractive Big Y Shopping Center, Marshall Bessonette made this comment:
"Our friends of the Rogue River Valley and the State at large. It is with a great deal
of pride that Mrs. Bessonette and I came to the conclusion of this tremendous remodel
ing project. The new and beautiful Big Y Shopping Center is now ready to present to
the real bosses, you, the general public.
"Many years ago, 1934 to be exact, we started a modest business on the Big Y corner
and started to dream of bigger things to come. With the help of all our good friends and
customers, in the various ventures we have promoted at this Highway Junction, the Big Y
has grown into what is probably the largest completely "home owned," "independently
operated" shopping center under one roof in Oregon. To be found here for your shop
ping pleasure and convenience, is a complete stock of quality merchandise in a wide
variety of items.
"Asain we are real proud lo be able to say it's all a home built, home made, home
owned enterprise and we want to take this opportunity to congratulate the present oper
ators, the Sigmans and the Smiths upon their first anniversary in the Big Y."
PEPPERIDGE FARM READY-TO-BAKE CAKES-For a quarter of a century Mrs. Mar
garet Rudkin. president of Pepperidge Farm, has enjoyed the reputation of being an
extremely fine baker. She has held a commanding position in the field by adding one
fine product after another to her line of premium quality baked foods. Now it would ap
pear as though she has surpassed herself. For her new, ready-to-bake cakes have true,
old-fashioned flavor plus modern convenience. Seven different batten are frosen in their
own foil baking pan ready for immediate baking. These arei Dale nut loaf, banana ntit
loaf, yellow cake with chocolate icing, pineapple upside down cake, apple spice cake
with maple cresm icing, chocolate cake with chocolate icing, cinnamon nut coffee cake.
They sound delicious and they taste delicious. Their fin flavor it only equaled by the
inviting arorr.t whih fillt the kitchen at they bake. And tine psychologists tell ut that
a pleating fragrance it the tint ttep in enjoying good food, it teems assured that the
new. ready-to-bake Pepperidge Farm cakes will be enjoyed to the utmost. Top quality in
gredients, skillfully blended, is the answer to the tuperb quality of these caket, llil no
secret that Mrs. Rudkin uses only the finest available ingredients. In addition to country
fresh dairy products these ready-to-bake cakes also contain rich chocolate, (pure Vermont
maple sugar, choicest pegpns and hatelnuts, fresh apples and bananas, high grade spices
and pur vanil& Since all the measuring, mixing and cftaning up hat been don there it
only one final ttep for today's homemaker to complete. And that is. Killing.
I i .
BOENNINGHAUSEN MANAGER OREGON EGG PRODUCERS - Appointment oi Al
Boennighausen as general manager of the Oregon Egg Producers was announced this
week in Portland by President Fred Petersen. Boennighausen assumed his new duties
on May 1, succeeding H. R. Rohe. who retired after 39 years with the farmer-owned co
operative. Rohe had terved at general manager tince 1950. Boennighausen joined the co
operative's ttaff in 194S as a salesrran in the egg department. In 1951 he became manager
oi in co-op s Aioany earner) and a year later took over supervision of its Eugene opera
tion. He returned to Portland in 1955 as manager of th Egg Department. From August
1960 to his promotion to the co-op't lop management post Boennighausen had served as
assistant general manager.
FRIDAY. MAY 18, 19S2
" -- teP -
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jf j A " Jlf, -7
WELCOME MAT for Oregon visitors is out at U. S. National Bank, first firm in nrrW
"tourist catching" items as part of green carpet treatment asked this week tav Gov. Mark
Hatfield. Placing mat at head office is Milton W. Rice, senior vice president, who said
"welcome" decals, bumper strips and lapel pins will be sent to more than 2,200 employees
in 82 statewide banking offices.
BLUE BELL RECORDS-The Blue Bell Potato Chin Comoanv is nfferin,. il, niimr.
an exclusive 12-inch LP record worth $3.98 for just $1, plus the words "Blue Bell" from
any size pack of potato chips, as a "pre-Memorial Day to July 4" promotion this year,
according to Tom Ray, Blue Bell sales manager. Entitled "Memories of That Summer",
me aioum ieaiures sucn musical luminaries as Kosemary Clooney, Pearl Bailey, Tony Ben
nett, the Hi-Lo's. Johnnie Ray. and the Norman Luboff Choir. The
offered on a similar arrangement by S St W Baked Beans. Blue Bell will promote the al
bum offer with extensive radio advertising, and large quantities of full-color point-of-pur-
u,Bac iiiaicnoia. rcaiuicu wm ue ratK caraa wnu special Doxes lo hold redemption
blanks, and 12'$"xl8" full-color soft sheets with the actual record tacknt
on. Special grocer drop-in mats have also been designed. In announcing the promotion,
Ray added that Blue Bell's outdoor advertising program has just been expanded into
seven Northwest cities, with particularly dramatic embellishments in Seattle and Portland
Wraps To Fit
Summer's favorite skirt -
boldly pocketed and back-
wrapped! Whip it up swiftly
in denim, poplin, pique, rayon
to team with your sun-tops.
Printed Pattern 9490:
Misses' Waist Sizes 24, 25, 26,
28, 30, 32. Size 28 requires
3H yards 35-inch fabric.
THIRTY-FIVE CENTS in
coins for this pattern - add
10 cents for each pattern for
first-class mail. Send to Mar
ian Martin, Medford Mail
Tribune, Pattern Dept., 232
West 18th St., New York 11,
N. Y. Print plainly NAME.
ADDRESS with SIZE and
STYLE NUMBER.
Extra Big Summer Pattern
Catalog - over 106 styles for
all sizes, occasions. Send 35c.
Surprise Mom
IB?
Jpi
i 7119
Greet a new arrival with
this cozy set in a simple, en
joyable pattern stitch.
See diagram - cip, Jacket,
both straight pieces. Choose
soft contrast for border and
bows. Pattern 7419: crochet
directions 6 to 12 month size.
THIRTY - FIVE CENTS
(coins) for this pattern - add
10 cenls for each pattern for
1st -class mailing. Send to
Alice Brooks, care of Medford
Mail Tribune, Needlecraft
Dept., P. O. Box 163, Old
Chelsea Station, New York
11, N.Y. Print plainly NAME,
ADDRESS, PATTERN NUM
BER. '
NEVERBEFORE VALUE!
200 designs to knit, crochet,
sew, weave, embroider, quilt
- in our 1962 Needlecraft
Catalog. Beautiful Bulkies in
a complete fashion section
plus bedspreads, toys, linens,
afghans, slipcovers, plus 2
free patterns. Send 25c now.
Ocean Plants To
Receive OSU Study
Corvallis - The tiny plants
of the ocean-so small one
needs a microscope to see
them but so necessary that
there could be no marine life
without them-will draw spe
cial attention from the Oregon
Oiaie unlversitv rirnnrtmr,t
of oceanography during com
ing years.
A $67,500 three-year grant
nas Deen received from the
National Science FYinnrfntlnr,
to support the basic research
on pnytoplankton. Herbert
L-un jr. and Lawiviira ir
Small of the oceanncranhv
. ... . . o-
siaii win De in charge.
PhvloDlanktnn am IIia fii-cf
link in the food chain of the
ocean. Curl explained. The
tiny, floating plants are eaten
Dy small iisli and animals,
which, in turn, are food for
larger fish and aauatic ani
mals.
Eventually, the rvrle mm.
pieies useii as the remains of
dead fish hreak rinurn anri
serve as nourishment for the
plankton, he noted.
Dr. Jensen Tells
Rotarians About
College Problem
"Higher education Is the
most important problem fac
ing the United States." Dr.
James H. Jensen, president of
Oregon State university, said
in an address before the Med
ford Rotary club Tuesday.
"Our education system
stands as the best system in
the world, and is the most im
portant factor to the well
being of the United State," he
continued,
"Higher education faces its
greatest challenge in the next
10 years," he said.
"Whereas in 1962 there are
48.000 students in college in
Oregon, in 1972 there will be
85,000. There even could grow
to be as many as 110,000 stu
dents if the present trend
toward college training con
tinues. One hundred years
ago, one student in 1,500 at
tended college. Today 1 stu
dent in 3 goes to college."
Million In College
Speaking of the situation in
the United States, Dr. Jensen
said that in 1963, 1.000,000
students will go to college. In
1973, however, 2,000.000 may
be expected in the colleges.
"Oregon State university is
now geared to handle 8,400
students in terms of staff and
classrooms. At present it has
9,036 students. For the year
1963-64 it already has appli
cations for 2,000 students, or
1.000 more than anticipated,"
Dr. Jensen said.
The tremendous increase in
college students is not a prob
lem of gloom only. It can only
be viewed as a great opportu
nity, lo serve the youth.
There are many bright spots
in the picture," he said. Many
experiments are under way
which will reveal ways to ef
fectively teach the great num
ber of students.
Tries Experiment
Massachusetts Institute of
Technology has tried an ex
periment in Which each stu
dent was given an electronic
kit and directions to use in
his dormitory room. The re
sults were more initiative and
accomplishments by the stu
dents and the saving of an
entire laboratory.
In other experiments, closed
circuit television is bringing
savings in staff and facilities
with no loss in accomplish
ment. Learning machines, too
are being developed that hold
great promise, he said.
Oregon State university has
a new library under construc
tion now, and ' we should be
planning the next major addi
tion at this very time," Dr.
Jensen said.
"The great Increase In col
lege enrollments is a great
challenge," Dr. Jensen said.
"It is one that will be met by
the educator and the citizen.
There is no doubt that the
challenge will be met."
B 7
RED ADMIRAL DIES
Moscow - flJPD - Adm, Ar-
seny Golovko, first deputy
commander in chief of the
Soviet navy and World War
II head of the Russian north
ern fleet in the Arctic, died
Thursday.
i
NEWTOWNS
Fresh From Storage
Excellent Eating or Cooking
EVERY SATURDAY and SUNDAY
11 A.M. to 6 P.M.
Wilson's VELMART Orchard
PHONE 773-575 (
South Stage RrJ. and Corner of Arnold Lane.
Drive Out W. MairOo Arnold Lane Turn left,
continue to South Stage Road.
SHEET
METAL
HEATING
AIR
CONDITIONING
GENERAL
SHEET METAL
837 S. Riverside Ph. 772-6341
COMPLETE FINANCING
ON
WELL DRILLING!
Your Well Drilled and a Jacuzzi
Pump Installed - Nothing Down
On Approved Credit
ITht very bit In I I
wjfer ytremi for I fl(fU I
homt and Irriga I II
Hon. I 0 1
mi
FREE ESTIMATES
Anywher In
tha villy
It coin no more for
Iht btit! Get your
wtll drilled by reli
able driller with 20
yri. eiperltnce drill
Ing in the valley,
Wetti ttidtt t
11 Pampt
Its
J
Goff Bros. Drillers - Jacuzzi Pumps
SISKIYOU HARDWARE
225 WEST MAIN Q PHONE 772-29
SOBBING SIMS Says:
Blast Off on a Telescope Trip
E
We asked 5 people to guess the price of this scope,
They each guessed $10 to $40 above our sale price,
Advertised at
$49.95 &W il
$4.88
Down
1 V - -z
SUN
SHINE OR
MOON
GLOW WITH
11
byTASCO
300
Power
::0
Quick to Ml up, easy
to uit, and jutt et
'quick. to tekt down is
this 900mm focal
length 4-inch diame
ter mirror reflector
ttltieopt.
Two quarts parabolic
mirrors Insure maxi
mum light flalhtring.
Adjustable hardwood
tripod, 45X and 130X
eyepieces, 2X Barlow
lens to double eye
piece powers, 5X
finder scope, sun and
moon filters, metal
dun cover, and de
luxe hardwood carry
ing case Included at
this modest price.
Advertised at
$129.95
Wk..
J TASCO SVTE iC '
i ALL-PURPOSE fill
mm lit
Mm I I
V ' ' '
LUNAR -iTEEESCOPE
3
Brings the moon to within 4,000
miloil
Four different power jottings
-15-30-45 & 60 power, pre
ciilon rock-and-pinion focusing
Sturdy, steady hardwood tri
pod gives firm support,
' Long sunshade for no-glare
daytime viewing.
Handy gift carrying container.
Come in, see this end other
outstanding telescope values.
$1088
Othti Tjico
Tsltscopti Available
4 VTI 9.SS
e Tl $19.88
TERMS TOO!
GYM-DANDY
(PAJENTW
3 Swine Gym Stt $34.S
2 (ill Creaurt Sat 3.98
55 Foot Cardan Heia 1.49
10 Fast fanca Wickets 1.29
ALL FOR
3488
TOTAL VALI 841.81 $4.88 Down, $S.OO Me.
OTHER SETS From $17.88
FENCE i
WICKETS I
J I Mrt up to to rn of I M
H I ottNAMfMui. aiiial II
II
! . iirariroin 'i 1 1
il MAM VtU WVWSj II
O livid 9
$1 North Fir
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For
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10 GALVANIZED STEEL
WICKETS l7Vj" hlon,
104" wide) RUST PROOF.
CYCLE & HOBBY
SHOP
Phone 772-2472
s