S0-100-150 rV
WATT
SOFT -WHITE ?S
SOFTEN SHADOWS-REDUCE GLARE
The nearsighted
MISTER
MAGOO
DESIGNED
THEM
FOR YOU
Follow your eyes to Generol Electric Soft-White
bulbs in these new, snowy-white 4-bulb packages.
They're as bright as the bulbs inside I
GENERAL $
I ELECTRIC ,
100 i
1 I 1 f 1 to the exact Stand- I
6ENERAL
ELECTRIC
New distinctively different G-E 3-way packages
instantly announce the wattages. Reinforced corners
hug the bulb snugly and safely all the way home.
fS-'
ff
STANDARD LIGHT BULBS
GENERAL
ELECTRIC
General Electric'S
familiar colors,
bold names and
sizes beckon you
to the exact Stand
ard bulb you need.
40 to 100-wotls in
handy 4-packs.
NEW EASY-TO-SEE G-E BULB PACKAGES
show at a glance the kind, the brand, the size you want
Now it's easier for any shopper even the nearsighted Mister
Magoo to find the right bulb. Next time you shop, step up to a
General Electric display. These new packages will introduce
themselves. They'll help you find the bulbs you need quickly.
Tfogress Is Our Most Important ftoduct
New G-E Yellow Bug-Lite
package iays,"Try me out
doors this summer."
Pink pockage invites you 25-watt and 15-watt G-E
to flatter yourself in a bulbs come in bright
glowing pink light. - new 2-bulb packs.
Night-lights and appliance
bulbs ore now on easy-to-find
descriptive cards.
GENERAL mm ELECTRIC