SUNDAY. APRIL 29. 1962
MEDFOHD MAIL TRIBUNE, MEDFORD. OREGON
10 A-
County
Spend $6
Family
Residents
,010 Per
(or Goods
Residents of Jackson coun
ty have been adding to their I
itock of worldly goods in re-1
cent years.
The physical possessions
that the average local family
has accumulated automo
bile, home freezer, refriger
ator, washing machine and
other consumer durable goods
represent an investment
that has reached an all-time
high.
As local Incomes grew larg
er over the years, people be-
came able by degrees to ac
quire more and more of the
luxuries and conveniences of
modern living.
How Much Into Purchai
Just how much money they
put into the purchases of
these items is another ques
tion. Few families can even
guess at the cost.
Some help in this direction,
as it applies to the average
household, is now available
through figures in a national
study released by the Uni-
verslty of Michigan and
through surveys by the Na-
. tionai Bureau of Economic
Research.
The broad picture that they
reveal is that families with
higher earnings have propor
tionately more invested In
durable goods. The amount I
' so invested comes to some
what more than their annual
incomes.
In Jackson county, with
each increase In earnings, lo
cal families have acquired ad
ditional physical assets.
Estimated $6,010
On the basis of the figures
given, the average family in
the county now has an esti
mated $6,010 in consumer
durable goods.
For the 23,800 local house
holds, the grand total of these
assets comes to $143,412,000,
figured at the purchase price.
Throughout the United
States as a whole, the gross
amount invested in such itenriB
Is of the order of $365 billion,
the reports show. About 40
per cent of it, some $145 bil
lion, represents automobiles.
Offerad Now
However, u uicse posses
sions were to be offered tor
sale at the present time, they
would yield less than hull
the amount that was paid for
them. Normal wear and tear
have reduced their value.
Allowing for this deprecia
tion, the finding is that the
average American household
would be able to realize about
$000 on its car and $2,400 on
Its other durable goods.
Much of this equipment,
otner than cars, was bought
5 to 10 years ago and is in
need of replacement, says the
report. It foresees a rise in
durable goods sales in the
near future.
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MATCH HER . . . (A) in a cotton and acetate birdsce knit
shirt trimmed with "f-un Raiser" print, $5 00. (6) for young
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men's-first floor
boys'-lower floor
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women's-second floor
girls'-second floor
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