STSEPORJS it's
BOTH THESE WONDERFUL GIFTS
...TO PROVE OUR CONFIDENCE IN THE
YOUNG- PEOPLES BOOK CLUB
A Plan for Itoys and girls from 8 to early teens under the direction of American Peoples Press, Inc.
EVERY PARENT, teacher and educator knows the time
to build a sound foundation for future education is when the
student is young. This was brought home forcefully when a
parent asked American Peoples Encyclopedia Editor-in-Chief
Ruth C. Hunt, a leader in the educational field, this plaintive
question:
"We are very anxious for our son to pass his college
entrance examination which he will tuke soon. We are wor
ried because he never was much of a reader. How ear. ivc
help him prepare for his exams?"
"Encourage your son to read, read, read," Miss Hunt
answered, "starting ten years ago!"
It is sad but true. When opportunity knocks, it's too late
to start preparing. The time to help your child is now, in the
formative years.
This simple principle so basic to sound educational
progress-is the heart of the YOUNC PKOIM.KS HOOK
CLUB Plan. It provides young cnplc with good reading on
a regular, consistent schedule. It instills the idea of lxmka
as the source of authoritative information as well as con
structive, pleasurable and interesting recreation. Finally, it
provides the means for the child to develop the ability to
read and the capacity for lietter understanding.
YOUNG PEOPLES BOOK CIX'll selections are chosen
from two great scries for boys anil girls: 1) "SIGNATURE"
BOOKS are about the great men and heroic women of
Science, The Arts and llislnrv. These exciting stories of great
people and their imorlant contributions to the world will
leave lasting impressions, bound to have profounil and bene
ficial effects on the character and ambitions of your child.
2) "WE WERE THERE" BOOKS capture the excitement
and detail of true historic erenls. Imagine the added educa
tional benefits your child will get from studying history as
though he himself were living it and seeing it made! Authori
tatively written, these books capitalize on youngsters' natural
love of adventure and drama while increasing their knowledge
and understanding.
SEND KT O MONEY
YES . . . want to start my child on a lifetime of good reading
I have checked
my first
selection in the
approbate box
Wo Were There
At the Bottle
of In Alamo
Th Story of
Mark Twain
W Won There
With Roronco
Nightingale -
The Story of
Marco Polo
YOUNG PEOPLES BOOK CLUB
153 North Michigan Avenue, Chicago I, Illinois .
I will receive FREE the camera and FREE film for one whole year plus
the binoculars. I will also receive my child's first book (selection marked at
left) which will be billed to me for only $1.6 plus postage and handling.
I am enrolling my child on a 3-mnnlh trial basis. I understand that,
after receiving three selections, I may cancel if not fully satisfied, and that
every selection is FULLY GUARANTEED.
NAME or CHIID :
COHHHt
r
l fp PfiPl pfp
All books in IkiIIi scries are full-sized, lieautifully printed
and bound in bard covers. Colorfully jacketed, they're invit
ing to read and attractively illustrated throughout.
YOU ARE INVITED to enroll your child with a three
month trial memltcrship. We're so convinced your child
will respond enthusiastically to this exciting Plan that we
will give him or her absolutely FREE the wonderful gifts
shown above. The camera with FREE film for one whole '
year and the binoculars will be sent to your child icrsonally
addressed as gifts from you. This will capture your child's
interest immediately and give him or her a bead start in
the Plan. . v
Your child will also receive the first selection you choose
from the books shown Mow. After the three-month trial,
you may cancel at any time.
THE PLAN IS SIMPLE. Your child will receive a
book addressed to him or her personally on a regular once-a-month
schedule. Imagine how eagerly he or she will look
forward to its arrival at your home! These books are yours
for only $1.69 each plus Mistage and handling.
Don't wait until it's too late. Start your child on this
Plan of good reading TODAY! Help him or her form im
portant educational habits now while there's still time to
prerc for the opportunities of the future.
rour. jnntrv nnironoiT J