New Multi-Color Ad Appears Today
The newest, most modern
method for inserting multi
color advertising in daily
newspapers makes . its debut
in southern Oregon with - to
day's issue of the Mail Trib
une. . . i "
n The unique method -brings
new and appetizing Duncan
Hines cake mixes shown in
full color on "slick" magazine
stock paper, inserted into each
J paper with added black -and
white printing on the Mail
Tribune big 48-page Scott
press. .
The method is called "The
High Fidelity Color Process
for Daily Newspapers," sup
plied by Marathon, a division
of the American Can company
of Wisconsin. The full color
portion of the Duncan Hines
ad was prepared by Compton
Advertising, , Inc., of . New
York. : .' ; . ' ' "
The use of color in news
paper advertising shot up
ward 25 per cent in I960 over
the preceding year, and the
number of U.S. newspapers
offering full color service in
creased to : 653 during the
year. More than 49 million
readers were reached through
papers offering color in 1960.
.The full color "Hi-Fi" ad
vertisement in today's Mail
Tribune was fed through the
Scott .press simultaneously
with the regular edition with
a coupon printed along side
the color portion and a regu
lar page on the reverse side.
TIN TONNAGE
U.S. industries use about
70,000 tons of tin a year..
School Carnival Set
In Jacksonville
Jacksonville - Jacksonville
Parent - Teacher association
will sponsor a school carnival
Friday, April 21, from 6 to
9 p.m. in the school gym
nasium. Proceeds will be used
for summer recreation for all
Jacksonville area children.
The evening's entertain
ment will include prizes,
games, hamburgers, hot 'dogs.
coffee and other beverages I
for ail ages.
Medford
Tribune
SECTION B
MEDFORD, OREGON, THURSDAY, APRIL 20, 1961 PAGES 1 to 10
EDUCATION FACTOR
New York - American mar
ried women who have gradu-
ated from high school are
more apt to remain childless
than those who have attained
only grade school educations,
Coal generates almost half
the nation's electricity.
2330
Crater Lake
Avenue-
Pricei effectivo
thru Sunday.
Open' weekdays
8 P.M.
Sunday 10 to 7.
iliililil
FISHING SEASON OPENS SATURDAY , siJfc j& hfh
LOCKERS --jr & APRIL 22 XJLpMli
Available rlere M N MriMW " '
Wfim FISHIQG TIME IS -J
: iSSLs:. PICWIC TIE3E! , 81
BANANAS!
Golden Ripe
c
Wonderf OOd MarshmallOWS Grandview Brandy A td
Solid Pack Lighl Meat Tuna Boneless Sardine Fillets -
inbrie,;4No.VJ$100 ; L$ .ansl00
Spruce brand "X cans .. .. ... . "
SWEET PICKLE 1Q J" ftQ
chips 22 "o"ar; t3 ?.ar- :.x9 M
Perfect-on a '
Picnic or in
a Meal at Home
TOMATOES
C
lb.
RADISHES and
GREEN onions
To Spark
That Spring
Appetitel
Bunch
NEWTOWN APPLES
HALEY BEANS .,,i 7 . $4 M.
Kidney Garbomo lima f tor I Mix or
Chili Beans 1 . Match
SALAD DRESSING A fot 94 -Mix or
French Catalina Roka Italian ' . Match
S0FLIN FACIAL TISSUE cew A A,
4oocount c 0cc SYRUP :33-
Assorted ' . V pkgs. 7W 22-Ounce Wf
POREt and BEANS
Van Camp's
No. 2 V2 cans
Reg. 27c can
SAVE 40c
S cans
9" Whits
Dinner
Paper Plates
Dixie
40 ct.
59
DIXIE
COLD CUPS
9-oz.
25 pk.
39
pkg.
DIXIE
HOT CUPS
9-oz
15 pk.
39
pkg.
All Popular
'' Brands of
Cigarettes
Regulars
$69
ctn.
The All
Purpose Apple!
40-lb. Box
lb. $3.49
10
Good Fishing to You From Grandview
Redeem Your aSSCI
, lUC COUPON -Wi0. 3-B. CLIP THE COUPON
at Grandview IL"""! REDEEM IT HERE!
(Sei Coupon Ad on Pigt 1 0-C) kataMflEoiJ
ccident ''Flour a
King size
and Filters ,
$1
79
ctn.
Also complete to
bacco dept., cigars,
pipes, etc.
32-Ounce
TREND LIQUID
69
i
TREE TEA
48-Bag ........Pkg.
43'
JUIV2B0 FRAliS
Oregon Chef
Old Fashioned
Damages Denied in
Woman's Fall Down
Shaft of Elevator
Salem - (UPU-A woman who
wandered from her hospital
bed and fell down an elevator
shaft was denied $18,152 in al
leged damages from a Dallas
doctor by the Oregon Supreme
Court Wednesday.
A decision written by Jus
tice William Perry reversed
Polk county Circuit Judge
Fred McHenry and a verdict
for LaVell Marshall.
Dr. I. D. Bartell successful
ly appealed. . t
The woman had been ser
iously hurt in a car accident
and hospitalized in a semi
conscious state. Three days
after the mishap she walked
from her bed and plunged
into an open elevator shaft,
falling about two feet onto the
top of the elevator.
After being discharged she
had further X-rays taken and
Bacon Speaks at
Rotary Meeting
. - Although the per capita ex
penditure for library service
here is below the amount rec
ognized as necessary for good
service, the library system in
Jackson county is exception
ally good.
This observation was made
by Omar A. Bacon, librarian,
in an address Tuesday before
the Medford Rotary, club on
the occasion of National Li
brary Week.
Already this year, 1,400
new users have been added to
list of the Medford library
and nine branch outlets.
Speaking at the Rogue Val
ley Country club, Bacon re
viewed some of the problems
of successful library adminis
tration. There is the continu
ing job of acquiring books and
materials suited to the needs
of the area served. Added to
this are the need for suitable
organization of material., a
system of distribution
throughout :the community
and assuring proper return,
and the job of letting the pub
lie know just what Is avail
able for their use.
Listed among the advant
ages of book and periodical
reading, Bacon said that users
of the library may choose the
time and place to read, may
read at their own pace and
select the material desired for
education, information and
enjoyment.
The speaker was introduced
by Library Board Chairman
Otto Ewaldson, who remind
ed Rotarians of the free re
turn of overdue books to the
public library during National
Library Week.
Oregon Chef 8-oz.
POLISH RINGS
3 89c
Oregon Chef 8-oz.
BOLOGNA RINGS
3 -79V
14 or
whole
TV LOCKER BEEF
49c
lb. quarter
43c
lb. quarter 59c
limit Rights Reserved
Select your food plan at our service meat counter Swift's
U. S. Good and Choice federal inspected and gradedl
39 'oun1'
f"
Nebergall's ALL MEAT
WIENERS
full 1 lb.
package
Assistant Engineer
For Area Is Named
Robert L. Polndexter, state
highway draftsman in the
construction division at Sal
em, has been 'promoted to as
sistant resident engineer at
Medford, the Oregon state
highway department has an
nounced, '
Polndexter worked with
electrical engineering in the
Navy, and graduated from
Oregon State college with a
major in physics in 1949.
Polndexter joined the state
highway department in 1950.
they disclosed a compressure
fracture of two vertebrae in
the lower back.
She sued the physician.
Justice Perry noted that all
of the testimony was to the
effect that the fracture could
have been caused either by
the fall into the elevator shaft
or by the auto accident.
The woman contended that
the doctor's examination of
her in the hospital after the
mishap did not disclose the
fractures. But the supreme
court said there was "not the
slightest evidence" that the
type of " examination given
after the accident would have
disclosed the fractures and
that the jury could only spec
ulate on whether the examin
ation was made for the pur
pose of determining the type
of fracture the woman was
later found to have suffered.
Held in Error :
The court said the trial
court was in error in submit
ting the back Injury issue to
the jury.- ;
Other decisions:
Bernice B. Kowaleski, ap
pellant vs. Antone Kowaleski;
appeal from Multnomah coun
ty; opinion by Justice George
Rossman; Judge Frank J.
Lonergan reversed; judgment
for the defendant in action
brought by a wife against her
husband's employer based on
the husbands alleged negli
gence reversed, wife was hit
by a car belonging to her hus
band's employer and driven
by the husband.
Robert R. Rodgers and
Thelma M. Rodgers, appel
lants vs. Rich L. Reimann and
Joy E. Reimann; appeal from
Polk county; opinion by Jus
tice Kenneth O'Connell; Judge
Fred McHenry affirmed; suit
to enforce a building restric
tion in connection with lots
in Klngwood Heights in West
Salem, decree dismissing Rod-
gefs' complaint affalrmed.
Short Course Is
Offered Agencies
Portland - A short course
In criminal Investigation for
law enforcement officers will
be conducted by James Crow
der, - veteran in investigative
wnrlr nnrl trninfnir Rtnrr.ini 1
Monday under auspices of the
general extension division's
Portland center.
The weekly evening ses
sions will cover psychology in
police work, fingerprints, at
scene of crime, other traces of
evidence, investigation of
homicide, interrogation of
suspects, surveillance, poly
graph and legal aspects of
raids, searches and seizure.
Crowder is a former in
structor of the U.S. Army
counter-intelligence school at
the Presidio in San Francisco.
He also has experience as an
insurance fraud Investigator
and counter intelligence
agent.
Enrollment will be limited,
according to Donal Mcintosh,
coordinator of business and
public administration pro
grams at Portland Center. He
said that Information is avail
able at the extension center
office.
pf
for a richer, fuller life i
' V ' ",, , ,. ,,mm - ""
i
' NATIONAL LIBRARY WEEK APR., 16-22
Limited resources for education and information en
danger free people. Be glacf you live in a country
where the press is free to print and you are free to
read. "For a fuller, richer life Read I"
Medford Mail Tribune
TRAVELS COOLY THROUGH SUMMER
IN SCENIC PRINT JERSEY .',,,
OF WASH 'N' WEAR NYLON . " ' ' -
Pack V go, romp or relax ...... this Stroller knows
no limit for casual, comfortable,,- carefree living.
Thanks to Its new, non-metal, on-ln-a-jiffy zipper
front, you step into it easily. Entering a room or
touring the world, It makes ust the right. impression.
Two roomy side pockets add a Welcome convenience
to the gracefully flared skirt. ' And ho matter how
active your day, you can count on your Stroller to
stay fashion-fresh, wrinkle-free. Washable, it drips
dry, needs no Ironmgl . '.!; ,. - ;,
Green with coral, brown with lime, aqua with green,
blue witn mac. : , ,:
sizes 10-20
12'2 -22'2 .
12.95
' MANN'S MEDFORD SPring 3-7484
j PImm und m Sheltan StrolUr tt $12.95, In id .
color..
..; (into icond color choice)..
Nimo ..
Addrtsi
City..
Chirjt
Zono State..
Ch-
USE YOUR MANN'S CHARGE ACCOUNT '