MEDFOHD MAIL TRIBUNE, MEDFORD, ORE.
WEDNESDAY. APRIL 5, 1961
REGIONAL
NEWS
r - . - John Stafford, Regional Editor
Correspondents: Upper Applegate Valley Maude Ziesler; Lower Applegate Valley-
Jeanette Head; Butte Falls Mary Jo Harris; Central Point Dolores Armstrong and
Flo Vincent; Eagle Point Dottle Harbison; Gold Hill-Sams Valley Mary Kell; Grandview
Lone Pine Dot Simmons; Happy Camp Haiel Davis, Betty Reedy; Hornbrook Katharine
'Chapman; Illinois Valley Catherine Scott; Jacksonville Bette Hoskins; McLeod
Caroline Harding; Murphy Mrs. R. J. Millemann; O'Brien Letha Cooke; Phoenix
Mrs Leo Furrv. Prospect Velda Barr; Shady Cove Evelyn Watson; Table Rock
R. E. Nealon; Tiller-Drew Viola Rogers; Williams Shirley Fischer; Yreka DorU Rob
inson and Betty Calkins .
Cancer Program
Presented at
Cleanup Week End
In Phoenix Set
For April 14, 15
. . m
Prospect - Dr. A. J. Loeffler
discussed medical problems in
volving cancer at the March
meeting of the Prospect PTA.
Loeffler also described
work done by the American
Cancer society and showed
two films entitled "To Smoke
or Not To Smoke," and "In
side Magoo." A question' and
answer period followed his
speech; , .,
Officers ; for the 1961-62
school year, were elected. Cho
sen were Mrs. Carl Drake,
president; Larry Drake, vice
president; Mrs. Arvid White,
treasurer; and Mrs. Dean Boy
er, secretary.. " - .
Convention Delegates
Delegates for the state con
vention to be held-at Astoria
will be Mrs. Arvid White and
Mrs. Dean Boyer. '
Lee Carson and Mrs. Char
lotte Hall gave talks about
the new library; at Prospect.
There will be a community
banquet honoring Prospect
athletic teams May 21. This
is a community project with
all the Prospect service organ
izations participating. Mrs.
Doris Boothby will represent
the PTA in this project.-
It was anounced that open
house, will be postponed until
May '2. .
A baked food sale held Dec.
30 netted the PTA treasury
$14.60. .In charge of the sale
were Mrs. Charles Deney, Mrs.
Duane Payne and Mrs. Steven
Cloud. -
- Mrs. Arvid White has been
selected as the chairman in
charge of photo-tinting for the
Hobby Show to be held April
27. .,v '
Rogue River Lions
Hear Columnist
; Rogue River - Helen Bottel,
who.se syndicated column
"Helen Help Us!" appears dai
ly iri ' newspapers throughout
the -United States, Canada
West Indies, and as far south
as Tanganyika, South Africa,
was guest speaker at the
Rogue River Lions club Mon
day night; . . V ' .'
; In describing how she brings
International syndication to. a
country nousewne level, Mrs
Bottel told of her life in O'Bri
en, where "Dear Helen" let
ters 'follow her wherever she
goes. '
. Her aim, she said, is to
combine humor with helpful
ness and common sense in the
family advice field. In trying
to 'do this, she added, she
sometimes feels as if she "has
a whirlwind by the tail."
She was formerly employed
by the Mail Tribune as a cor
respondent for the Illinois
Valley area, and was a news
paper editor and free-lance
writer before King Features
Syndicate bought her feature.
' Earlier - Monday evening.
Mrs. Bottel spoke at a dinner
meeting of the Josephine
County Community Concert
association in Grants Pass.
If the FAUCET LftS?
I , ;with only.; pJ
I ONE handle If '
PATTERSON
PLUMBING & HEATING. CO.
! ! "The One Trip Plumber"
' 827 WEST JACKSON ST.
" Phone SP 3-2768 -
Phoenix A lengthy Phoe
nix council meeting Monday
night moved through an ex
tensive agenda under the
guidance of Mayor Faye Carver.
Saturday and Sunday, April
14 and 15, has been designated
city-wide cleanup week end
by the council. All burnable
trash should be brought to
the south end of B st. The
council emphasized no garb
age, cans or bottles should be
dumped there. .'.''.
This will not only give the
city a cleaner appearance, but
will lesson the fire danger for
the coming summer months,"
the mayor said.
The council approved a res
olution endorsing the pur
chase of the Western Pacific
railroad by the Southern Pa
cific railroad. Two Southern
Pacific railroad representa
tives were present.
The council received, a pe
tition from the A. H. Dudley
Trucking company to annex
property at the southwest end
of Bolz rd., but no action was
taken. Six building permits
were' issued for March.
City Commended
A letter was read from Oregon-State
college and the state
public health officer congrat
ulating the city on its high
standard of water purity for
the past year.
An illuminated school cross
ing sign will be installed at
the intersection' of Bolz rd.
and South Pacific highway in
the near future, according to
a letter from the state high
way department. - . ;
Bulbs in Phoenix street
lights will be increased from
60 watts to 150 watts, accord
ing to' a new arrangement
with California Oregon Power
company. , Three new street
lights will be installed in the
near future at the Hacienda
park subdivision at the south
city limits, at A ana uaK sts
Church sts. and Sharon drive.
All city departments are
running smoothly, according
to reports made Monday night.
Central Point City
Council Authorizes
rojects
Central Point t A public
hearing on paving Eighth st.
from its south end to Hazol
st., was held at the Central
Point City council meeting
last night.
Although, several property
owners were present to voice
opinions; no one opposed the
paving. K. C. Wernmark
stated he felt the proposal
should be delayed until the
possibilities of obtaining state
or county funds to defray
costs were fully investigated.
City Recorder Lyle Paull
asid the state had a limited
fund of $250,000 which was
allocated each year to help
cities of Central Point's size.
However, Central Point re
ceived a share of this fund
two years ago for paving of
Oak. St., and again this year
for paving of East Pine St.,
Paull: said. He pointed but
that 74 cities -applied for as
sistance last year through the
fund,' but money :was only
available for 21. He said he
had been advised - Central
Point should not make appli;
cation for consideration with,
in the next four years. -Challenge
,
' Wernmark challenged the
qualification of certain sign
ers of the paving petition on
the grounds that they did not
own' the property concerned
Paull reported these persons
wereb uying land by contract
and were considered by law
as responsible iur any paving
assessments levied.
Of the seven Eighth st. resi
dents present, four voiced
opinions favoring the imme
diate letting of bids, two fa
vored delaying - construction
and one expressed no opinion.
The consensus of opinion of
council members was that the
project had been considered
from all angles and further
delay was not - warranted.
There fore, ordinance 582,
authorizing and ordering the
improveme nt of Eighth st
was approved. Sealed bids for
the project will be. opened
and read April 25 at a spe
cial council meeting.
A public hearing regarding
construction of new curbing
and the relocation of existing
curbs, catch basins and fire
hydrants on East Fine St.,
from Ninth st. to the city lim
its at Freeman rd., drew ques
tions from several of the af
fected property owners.
While there was ho oppoTsi
tion, there was a lively ques
tion and answer period . and
f PLANNING AN,k
REMODEL JOB? '
MODERNIZE at MODERN'S
LOW PRICES
20"xl8" AMERICAN STANDARD
COUNTER TOP WASH BASIN
5 Foot AMERICAN STANDARD
RECESS BATH TUB
1850
6650
HURRY!
To Get J1 5.00 Electric League
. Allowance on Water Heaters
1 ' at
MODERN PLUMBING &
SHEET METAL CO.
613 Eail Jackson
SP 3-5368
the project blueprint was
examined.
The council authorized and
ordered the Improvement of
Pine st. Sealed bids will be
opened at the April 25 meet
ing. .... ,
In other action, the coun
cil appointed Robert Jantzer
and eKith Williams to the city
planning commission, and
named William Askwith and
Roy Kelly to the budget com
mittee. '
Disapproved was a deed
tendered by the Central
Point Sportsmens club for a
triangular shaped lot along
Wast Pine St..
Flood Control
Plans Described
To Rofarians
, Shady Cove-George Field,
of Trail, discussed Rogue val
ley flood control and water
resources at a recent dinner
meeting of the Shady . Cove
Rotary club.
Field, Rogue Flood Control
and Water Resources associa
tion representative from the
Shady Cove - Trail . area, de
scribed work of the associa
tion. He saia there is a good
possibility the corps of engi
neers and bureau of fisheries
and wildlife will have flood
control data ready for a pub
lic hearing sometime late this
summer, and may recommend
plans for the project.
Multiple Purpose .
. Field said the majority of
people in Jackson, Josephine
and Curry counties are now
supporting the idea .of the
flood control project with its
multiple purpose advantages
of flood control by control of
stored water and the possible
restoration of . salmon and
steelhead runs. Other advan
tages would include recrea
tion, power and irrigation.
Field said the people of the
area are fortunate because the
flood control plan is almost
completed. This is much soon
er than we had anticipated, he
said. He said complete cooper
ation between the , corps of
engineers, bureau of fisheries
and state agencies has made
the rapid progress possible. 1
The Rotarians re-affirmed
their support of the basin
project. ;
Phoenix-Talent PTA
To Meet Thursday
Phoenix 4- The Phoenix-Tal
ent PTA meeting will be held
at 8 p.m. Thursday, April 6 in
the Talent Grade school gym
nasium, PTA officials an
nounced. ,; ,
Phoenix High school foren
sic speech team members will
give samples of the speech
work which won district
awards for many of them.
Members of the team coached
by Robert Myrick, Phoenix
High school instructor, are:
Shearon Poole, Karen Moca
bee, Elizabeth King, .Penny
Simmonds, Chyrl Bowman,
Laura Griffith, Nancy Pettitt,
Pat Diedrich, Kay De Mers,
Gene Holt and James Tomp
kins. Gene Holt will give his hu
morous reading which won
first place in the district con
test and Linfield college in
McMinnville; Miss King will
give her oration which won
her third place in the state;
Penny Simmonds will give a
humorous reading, Miss De
Mers a poetry selection which
placed her second ir. the dis
trict and Kiss Mocabee will
give a brief debate presenta
tion. Refreshments will be served
in the junior high school cafe
teria in Talent. Child care will
be available.
Blood Donations
In Shady Cove
Eagle Point - Donations of
blood from the area between
White City and the ' Butte
Falls junction,, including Ea
gle Point, are greatly needed
by the Red Cross, officials
said this week.
The bloodmobile unit will
be in Shady Cove at the VFW
building April 12 from 2 p.m
to 7 p.m.
Donation appointments may
be made by contacting Mrs.
Merle McGraw at Hlllcrest
6-3714.
Public Hearing for Gold Hill Water
Filtration Plant Set for April 12
Gold Hill - A variety of is
sues were considered by the
Gold Hill City council during
a regular meeting held Mon
day night in the council's
chambers at the city hall.
uates for important city af
fairs were announced with the
water filtration public hear
ing topping the list. It is slat
ed for Wednesday, April 12 at
i:au pjn. in the multi-Dumose
building at Patrick Element
ary school. Everyone is urged
to attend.
On Monday, April 17 at 7
pjn. the council will meet at
the city hall to prepare the
new budget. Councllmen
stressed this meeting is strict
ly for budget planning.
Monday, April 17 through
Monday, April 24 has been
set as "Clean Up Week" in
uoia rim. A(l residents are
urged to clear, their properties
of all debris and combustible
materials. '
Only burnable trash will be
picked up by the city. All
burning must be done before
10 a.m. in properly eauipped
incinerators;
Disposal Service
Pat's Sanitary service, of
Grants Pass, has a franchise
for garbage disposal in Gold
Hill. Newcomers who are not
familiar with this service may
inquire at Whitmore's Variety
store, or contact the' disposal
service for complete informa
tion. .
"Do you want a street?'
This question concerns prop
erty owners in the vicinity of
Cogswell's proposed - super
market development area,
through to the city disposal
plant at the edge of the city
limits. It has been suggested
by Delos Walker, city coun
cilman and property owner in
that particular area, that Sec
ond ave. be extended through
Cogswell's property. He asked
that the council consider the
possibility of a street in that
part of town. The council will
study the matter between now
and April 24 when a public
hearing has been scheduled in
regard to a request by John
and Edna Cogswell to have
lot four, block two in the Riv
erside addition rezoned from
residential to commercial.
Mayor Milton Steinmetz
stressed that all property own
ers should plan .to attend this
hearing in the city hall. It is
vital that the opinion of each
property owner be voiced ei
ther for or against the pro
posed street easement, Stein
metz said. .
' At an earlier hearing held
March 30 the Cogswells, own
ers of Cogswells market and
trailer court, submitted a let
ter to the planning commis
sion in which they asked that
the property - described ; be
changed to commercial zon
ing to allow construction of
business properties. At the
Jacksonville Council
Authorizes Sale of
30-Year-Old Fire Truck
Jacksonville - The Jackson
ville city council authorized
the sale of a -30-year-old city
fire truck at its meeting last
night. . :
The sale of the truck was
proposed by the volunteer fire
department.
The council discussed the
proposed route a stage coach
owned by George McUne, of
Medford, will take this sum
mer. At its last meeting, the
council approved a request
made by McUne for operation
of historic tours in the stage
coach...
Representatives of the Ma
sonic lodge and Odd Fellows
lodge asked the council If the
city could take any action for
prevention of water damage
to the Masonic and Odd Fel
lows halls caused by seepage
from the old Table Rock sa-l
loon building. The building
burned last year. The two
lodges are located on each
side of the burned structure.
Lodge representatives said
water seeps through walls
from the saloon building, caus
ing damage to the Interior fin
ish of the lodges.
The council took no action.
Mr. and Mrs. Ray Peterson
asked the city to extend East
Fir it. so they can have ac
cess to their property. The
matter will be studied. ; .
Eagle Point PTSA
Elects Officers
District 9 Budget Election
Scheduled for May 1
Eagle Point-A public meet
ing was held in the -Eagle
Point V High school library
April 3 for the purpose of
discussing the school budget.
The total estimated tax levy
of $493,590.57 was approved.
Yreka PTA Carnival
Set for April 7 : !
Yreka On Friday April 7
at the Jackson Street school;
the Yreka PTA will hold the
10th annual PTA carnival,
the only PTA fund raising
project of the year.
The cafeteria will open at
5 p.m. to serve dinner.
The doors will be open for
the carnival from 5:30 p.m
to 10 p.m. New attractions
this year include a coffee
room, and a sketch artist will
do portraits for a slight fee,
Back, by demand this year
will again be the Mexican
room sponsored by the Kiwa
nis club, selling tacos. Other
old favorites are the country
store, fish pond, white ele
phant sale, balloon dart
games, ball throw and others.
. Last year the .carnival
cleared $1,209. The total stu
dent program for last year
was si, no wmcn inciuoea
a student party and corsages,
welfare work, international
relations, science fair, music
fund and $200 donated to the
youth center and $50 to the
toy drive.
General chairmen for the
event will be Mrs. Richard
Day and Mrs. Tom Birming
ham. ' .
Salem Man Killed
In Two-Car Crash
Salem - (DPD - A two-car
collision on Highway 99 four
miles north of here Tuesday
claimed the life of John Ratz
laff, 50, Salem, and injured
three other persons.
State police said the acci
dent occurred .when a north
bound car driven by Elizabeth
Butcher, 59, Portland, went
out of control after striking
a pail of tar that had appar
ently fallen onto the highway
from another vehicle, went
across the center island and
into the path of a southbound
car occupied by Ratzlaff.
The Butcher woman and a
passenger in her car, . Mrs.
Sharon Arquit, 25, Santa Bar
bara, Calif., were not serious
ly injured. Eugene uoertcen,
24, Salem, the driver of the
car occupied by the victim,
also escaped serious injury.
Brian Arquit, 1, son of Mrs.
Arquit, escaped injury.
Ratzlaff died ata Salem
hospital.
Of this amount $79,741.58 Is
inside the 6 per cent limita
tion. The bond Interest and re
demption fund of $44,528.57
is not subject to the 6 per cent
limitation. This leaves a Dai
ance of $369,320.42 outside
the 6 per cent limitation to be
voted on by the people ol the
district May 1. All people who
are registered voters and have
lived in the district for six
months Immediately preced
ing the election are eligible
to vote.
The 6 per cent limitation
law was discussed by taxpay
ers and was explained by the
budget committee. This law
was passed by the legislature
in 1915 and became a consti
tutional amendment after be
ing ratified by the people in
1916. Glenn D. Hale noted
that this law stipulates that
the school district cannot ex
ceed more than 6 per cent of
base without, a vote of the
people. This base was estab
lished when the district was
small and there were only a
few students. Hale went on
to state that the base is inade
quate to take care of the in
creasing number of students
and increasing costs.
With the present budget,
the tax levy should be about
the same as last year. The
budget officials pointed out
that it is expected that in
creased revenue will be re
ceived from the state and per
haps from the county. :
Eagle Point - Mrs. John
(Loraine) Benson was elected
president at the regular meet
ing of the Eagle Point High
school PTSA. ; '
: - Other officers for the 1961-
62 school year will be Frank
Hopewell, vice president; Mrs,
uon ueren, teacher vice presi
dent; Mrs. Laura Murphy, sec
retary; Steve Geren, treasur
er, and Miss Judy De Haven,
historian.- ' ;; " ',
' A history of the PTA was
presented with the past presi
dents of the organization be
ing honored. Mrs. Herbert
Perdue was honored as the
first president serving both
the 1954-55 and . 1955-56
school years. During her ad
ministration, robes were made
for the high school choir,
Mrs. Robert Meyers and
Mr. W, J. Andrews were pres
idents during 1956. The choir
robes were completed and a
recording turntable was pur
chased. .
Mrs. Charles McCIure was
president in 1958-59. The
PTSA helped finance the iun-ior-senlor
prom and banquet
and beautified the school
grounds.
Mrs. . John , Huffman was
president during 1959 60.
Grass was planted in the area
behind the high school.
Mrs. Donald De Haven Is
current president.
Shirley (Shy) Callaghan,
who . retired as the Eagle
Point High school principal
last summer was presented an
honor service pin from the
group.
Mrs.: John Benson was
elected to attend the state
PTA conference to be held in
Astoria April 25, 26 and 27.
The freshman class won the
room count and received
$5.39 for their class. Frank
Hopewell was appointed
chairman of the honor code
system.
present time, their' plans in
clude construction of a super
market approximately 70 feet
by 120 feet, to be of steel
frame construction, and of lat
est design. It will include a
paved parking area, lighting,
sign, and all other normally
acceptable equipment. The
building as planned would be
back from the highway about
70 feet, and in from the west
property line about 30 feet.
The store would face east. A
paved access driveway for
freight deliveries would be
between the back of the store
and the west line. This drive
would be posted for deliveries
only and not for use by the
public. As later plans would
develop, additional buildings.
or a continuation of the first
building would be construct
ed. The property Involved ad
joins the Cogswell's present
location.
Future Plan
A drawing presented by
Cogswell indicates the loca
tion of the proposed store and
future layout including set
backs. The drawing would be
subject to final approval of
experts In the field of plot
plan layouts, but would re
main basically as shown, ac
cording to Cogswell,
; Cogswell voiced opposition
to Walkers proposed ease
ment through his property for
a city street.
A letter from the planning
commission was read. They
recommend to the council that
the portion of lot four, block
two lying north of the west
line of the extension-of a pro
jected line of Riverside dr. be
zoned, commercial.: The por
tion south of the west pro
jected line of Riverside dr. to
the river would be residential.
It lies on the banks of the
Rogue river.
The planners also recom
mended the council consider
securing easements for water
and sewers on or near a line
projected from the present
Riverside dr. through lot four,
block two and continuing
west. .
Persons storing junk, coun
cllmen said, are subject to a
$50 fine.
It was reported that numer
ous verbal complaints have
been received in regard to
dogs running at large. No ac
tual complaints have been
filed.
W. D. Lnngmore, district
freight and passenger agent
of the Southern Pacific rail
road and G. M. Joyce, train
master for Southern Pacific
appeared before the council
to question them as to why
they passed a resolution re
cently that would support the
Santa Fe .railroad, instead of
the Southern Pacific,
Advantages that the South
ern Pacific could offer were
explained to the councllmen.
After considerable discussion,
councllmen assured the men
from Southern Pacific that
they would study the situation
further.
iera tetnti msdm tOk r - ''
, """"" Tf, try m
PLAN DECORATIONS Crater Future Farmers of Amer
ica are shown planning decorations for the 11th annual
F.F.A. banquet. Donald Denning, F.F.A. president, (center)
explains new seating arrangement to chapter members. He
is receiving help from planning commission members, from
left to right Tom White secretery, Bob Butcher, Willie
Debrick and Allen Bray. The comimssidn expects 400 to
450 guests at this years banquet slated for Wednesday, April
12 in the Crater gymnasium. The exact time of the affair
will be announced later,
Indoctrination
Tape Program Set
Eagle Point -A communist
indoctrination tape recording
made by the armed forces will
be presented at the Eagle
Point . Grange . hall Friday,
April 7. at 7:30 p.m.
The recording is an analysis
of reasons given by men cap
tured during the Korean con
flict for turning communist.
The recording has been re
quested by several local or
ganizations. Dr. Marshall
Woodell, professor of political
science at Southern Oregon
college, will present the re
cording and lead the discus
sion period following.
Mrs. Donald DeHaven, pres
ident of the high school PTA
made arrangements for the
presentation of the record
ings.
It is a 55 minute recording,
ECONOMY CABINET
SHOP KE 5-1173
Sun Racks,. Chert el Drawers,
Book Cases, Kitchen Cabinets,
Formica Werk . . . All Kinds
ei Cabinets Mad to Order.
N. California
Television Log
Programs listed below are
received from the television
stations and the Mall Tribune
assumes no responsibility except
to make chutes as supplied
K I EM-TV (Channel 3)
Wednesday
au ungnter Dy
3:15 Secret Storm
3:30 Edge of Night
4:00 Search for Tomorrow
4:13 Guiding Light
4:30 Cal-Ore Panorama
s:uo uncle Bill Cartoon
5:13 Music Teachers Assn.
3:30 Woody Woodpecker
d.uu nwi
6:io -Weather
6:15 Douglas Edwards News
8:30 Wilbur & Mr. Ed
7 AO Mr. District Attorney '
7:30 Malibu Run
8:30 Danger Man
9:00 Brothers Brannagan
9:30 I've Got A Scrtt
10:00 Steel Hour
11:00 News & weather
Thursday
a:uu urignter Day
3:15 Secret Storm
3:30 Edge of Night
4 :00 Search for Tomorrow
4:13 Guiding Light ,
4:30 Mighty Mouse
8:00 Uncle Bill Show
5 :30 Roy Rogers
6:00 News
6:10 Weather
6:15 Douglas Edwards Newt
6:30 Award Theater
7:00 Hot Off the Wire
7:30 Ann Sothern Show
8:00 Angel .. ..
8:30 TB A
00 Gunsiintrer
10:00 Big Three Movie
11:15 News & Weather
KVIP-TV (Channel 7)
KV1P-TV (Channel 1)
Wednesday ,
o:uu ueaui vauey uaya
o;ju jjone rtangor
6:00 Newsbeat Northstata
:15 NBC News
6:30 Bugs Bunny
:uu uonna need
7:30 Wagon Train
8:30 Price Is Rlaht
0:0O Hawaiian Eva
10:00 Naked City J
11:00 11th Hour New.
11:1S Jack Paar
13:30 Late Nawa and Rim ntt
Thursday
8:00 Jill's Party Time
030 Rocky & H i Friend.
8:00 Newsbeat Northstete
6:15 NBC News .
e:jo mothers Brannagan -
7:00 Sea Hunt
7:30 OuUaws
830 Real McCoys V
8:00 Bachelor Father '
0:30 Ford Show
10:00 Groucho Marx Show
10:30 SilenU Plena
11:00 11th Hour Newa
u:io JacK Paar
12:30 Lata Newa and Sim Off -
Woman Fined $75;
Serves If in Jail . '
" Mrs. Leora Pettljohn, 63,1bf
1323 Murray St., was fined
$75 in Medford's municipal
court Tuesday on charges of
failure to obtain an Oregon
operator's license. ,v
Mrs. Pettljohn was unabla
to raise the money to pay the
fine, and was taken to the
county jail where she will
serve out the amount of the
fine at the rate of $2 a day.
She had been arrested on a
municipal court warrant Mon
day. Police said Mrs. Petti
john had been, cited for fail
ure to obtain an Oregon driv
er's license on a previous oc
casion. . '
We'll give you this
ceiling
installation
kit
,-t. K
81-
WOKDM
KIT
when you
buy an Armstrong ceiling
nu
Weekend Wonders. A Weekend
Wonder is someone who In-,
stalls his own Armstrong ceil-'
ing. The kit makes it easy. It
contains a ceiling tile knife;
6 steel tape; chalk and chalk
"ne; Installation instruction
book; Weekend Wonderapron.
Get -.I
yours!
SB
6th & Fir Ph. SP 3-5333
ALL MAKES AND MODELS
Including Imports
Free Pickup and Delivery!
Gold Bond Stamps!
KEITH SCI1ULZ GARAGE
TIME
PAYMENTS
on Approved
Credit '
New Location...
Corner Biddle
and McAndrews
SP 2-4756
;j.-:r
How's your
advertising L Q. ?
:.ci
I I I SSI I
fong? long short? mediumfm v
?long? lo edium? me .
ng? long? dium?med (or doesn't
long? long V ium? medi it matter?) ,..
? long? lo um?mediu
ng? long? m? medium '
long? long
? long? lo - ft
ng? long? - ' ?
long? long ':
. ,j
ONE OF A
Nf
ANSWER: IT REALLY DOESN'T MATTER. Since all
I reading of newspaper ads is voluntary, long copy need
j not be read unless a person wishes. Hence, there is no
1 resentment against the ad -as there is apt to be in other
media. Therefore, in the newspaper an advertiser can
tell a complete product story, using long or short copy
I to suit his needs. No wonder so many advertisers nst
the daily newspaper-it's the answer to their needs! ' '
MEDFORD MAIL TRIBUNE