ICEDFORD MAIL TRIBUNE. MEDFORD. ORE.
Copyright I960, Bureau of Advertising of the American Newspaper Publishers Association, Inff
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DAILY NEWSPAPERS SELL DAIRY PRODUCTS
FROM PASTURE TO PUBLIC
THE DAIRY INDUSTRY, with sales of $12 billion a year from hundreds of types of products, is a
giant of the great food business.
The daily newspaper, another giant, is a dominant influence in helping dairy manufacturers
and dairy associations to increase the public's demand for their products. These advertisers use
the daily newspaper as a national force to keep the public aware of the innovations and nutritional
vafue of dairy products.
The thousands of local processors and retailers of dairy products use the daily newspaper
regularly to move their products from store to home.
The daily newspaper is a vital force in this mass movement of dairy products from the moment
they are processed to the moment they are placed on the table. With practically everyone con
suming them, it is necessary to move them through the medium that reaches practically everyone.
The daily newspaper reaches nationally-and reaches locally with 58,299,723 news-filled copies
every day.
THE TOTAL. SELLING MEDIUM IS THE DAILY NEWSPAPER
fublUhed In tht Interest of more effective advertising by Medford Mall Tribune