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MEDFORD MAIL TRIBUNE, MEDFORD. ORE.
THURSDAY. JANUARY 26, 1961
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HAIRDO CHECKED Hairdresser Sylvia of
11a attends to the hairdo on the mannequin
representing Mrs. Jacqueline Kennedy, as
another mannequin' of President Kennedy
stands alongside. The "personality manne
quins," by Tero, Inc., are for use m retail
stores. It's the first time a president and his
first lady have been made up and sold as
dress and suit display figures.
(UPI Telephoto)
Jacqueline Kennedy's Image
In Country's Store Windows
New York - fUPIt - A paint
and plastic image of Mrs.
Jacqueline Kennedy is staring
into the street 'today from
store windows across the
country.
In some of the in, she's
standing beside a toothy store
dummy with the head, and
name, of President of John
F. Kennedy.
And only a blizzard, it ap
peared, prevented a pair of
the mannequins from presid
ing over a "little inaugural
ball" at a swanky New Eng
land country club during the
week end.
There's n o t h lug unusual
about the use of such "rea
sonable facsimiles" of the
president or other respected
individual in store windows
celebrating a patriotic event,
A Cordial
Invitation
to You!
Your Medford YMCA invites you
to attend the ANNUAL MEETING
tonight for an evening of fun and
fellowship. Tickets available at the
door $1.50 per person.
TIME 6:30 PM
WHEN TONIGHT
WHERE Kims Restaurant
So. Pacific Hwy.
GUEST SPEAKER Dr. Elmo
Stevenson, President, Southern
Oregon College
MUSIC .. Medford Sr. High School
Your board of directors and I will look for
ward to having you join ui in reviewing
the year's highlights.
Cordially,
JAY PIERCE
President
This advertising published in cooperation with
the Medford YMCA o another Servleo of . . .
display firm executives said
here. Normally they're made
of plaster for such special dis
plays, however.
Tempest Stirred
No one could recall a pre'
vious president and first lady
who had been made up and
sold ($150 each) as dress and
suit display figures. Which
may be just because it's a
long time since a president's
lady has been both a tall,
mannequin size 10 and a spec
tacularly fashionable figure.
It's stirred up something of
a tempest about good taste in
a fashion world already brim
ming over with "Jackie Ken
nedy hats" and "Jackie Ken
nedy hair-dos" and the over
all "Jackie Kennedy look."
Had 'Informal Cltaranct'
Steve Carano, president of
the mannequin firm which
put the president and first
lady's names on the models,
is hurt by the question. He
had "informal clearance"
from a "proper source" close
to Kennedy, Carano said. "We
certainly made it in good
taste. I don't know how it's
any different from all I h e
newspaper ads and every
young girl in the street trying
to look like her. Mrs. Ken
nedy is the biggest thing in
fashion today. We tried to
compliment her."
A competing mannequin
manufacturer said her firm
would have no Mrs. Kennedy
model - "We thought it was
in rather bad taste." But an
other said his company cer
tainly does have one, sculpted
from photographs. They are
holding it off the market for
six weeks, he said, and then
will sell it simply by model
number - no name attached -like
any other mannequin.
Name of Chemical Is
As Long as Alphabet
Akron, Ohio-'UPb-Bromochlo.
rodifluoromethanc, a word as
long as the alphabet, didn't
turn up in a chemist's night
mare. It is a processed liquid pa
tented by the Firestone Tire
Motor Hotels Big Business In Heart of American Cities
Is
By HENRY J. BECHTOLD
UPI Financial tailor
New York - HOT - Motor
hotels now are booming In the
last place they once might
T have been ex-
p e c t e a i o
flourish in
the heart of
America's big
cities.
And the new
super express
ways In the
big cities are
r e s p o nsible
Henrt Bechtold for this
switch. Highway travelers
have stopped shunning the
downtown areas of big cities
and now prefer to spend the
night in a center-of-town mo
tel easily reached via these
new expressways and through-ways.
No longer is a cornfield
considered an ideal motel lo
cation, according to Robert
L. Stuart, manager of Chica
go's Lake Tower motel, lo
cated at the edge of the loop.
And where motel property
was once bought by the acre,
it now is purchased by the
square foot In prime down
town locations.
Drlvtr'i Delight
It was not the cities the
travelers were avoiding, it
was the congested streets,
Stuart declared. He said mo
torists who reluctantly passed
up an opportunity to see a
big city because it would have
meant fighting city traffic
now are pouring downtown
since the expressways have
turned from a chore Into
driver's delight.
Once downtown, these mo
torists look for the same mo
tel convenience, informality
and contemporary luxury
they would want if they stay
ed on the highway.
They find it in the new
downtown motels, according
to Stuart, along with a few
big-city twists. The Lake Tow
er, for Instance, has an under
ground garage and elevators
to take guests to their rooms.
Tourlili Gl Bonuiel.
In coming to the center o
the city, tourists get some ex
tra bonuses, such as less noise
than at highway or airport
motels since the downtown
area usually Is deserted at
night. And for those that may
want it, entertainment is
close.
This does not moan that
the new city-style motel Is
merely a hotel built late
enough In the auto age to
have its own garage, Stuart
said. "It Is most definitely a
motel, keyed to the needs of
a nation on wheels."
Where hotels often blend
I n I o other city buildings, mo
tels are architecturally de
signed with eye-catching ex
teriors. It is an idea that be
gun on the highways to at
tract attention of passingjnsS
torists, and it works iust D
well In the heart of town,"tWB
motel manager said.
Motels are springing up all
over the downtown district, p(!,
Houston, Minneapolis, jW
ver, St. Louis. Omaha, Wa.slM
Ington, Atlantic City, Wicbii
ta, Tucson, Phoenix, Clevej
land, Memphis, Birmingham";
San Diego, Dallas and SQ
Antonio.
Forest Fertilizer
Research Started
At Oregon State
Corvallis - A new long
range research project on for
est fertilizers has been start
ed by Oregon State college,
and leaders see good possibili
ties for the future in speeding
tree growth.
Dr. C, T. Youngbcrg, forest
soils scientist in charge of the
project, pointed out that ferti
lizers have helped bring ad
vances in agriculture, and he
anticipates they can do the
same for forestry.
Youngberg has received two
special grants to help get the
extensive fertilizer studies un
der way. One will be used for
work in Eastern Oregon on
ponderosa and lodge polo pine.
The other will be for testing
various types of nitrogen fer
tilizers on fir and pine seed
lings and old stands as well.
The studies with pine will
be done predominantly in De
schutes, Klamath and Lake
counties with the U. S. forest
service, Weyerhaeuser com
pany and Brooks - Scanlon,
Inc., cooperating. -
11 Vt Million Acres
Oregon has some II1. -4 mil
lion acres of ponderosa pine
or mixed pine forests and lit
tle has been done to date on
possibilities for using fertiliz
ers, Youngberg noted.
OSC studies will include
tests with various levels and
combinations o f nitrogen,
phosphorus, potassium, sulfur,
boron, and molybdenum.
Spring and fall applications
will be compared.
Coupled with the field tests,
Youngberg has greenhouse ex
periments under way in an at- j
tempt to develop information I
on symptoms of nutrient dcfl- J
ciency. Work is planned also :
to determine basic levels of!
nutritional requirements.
Various types of long-lasting
nitrogen fertilizers will be
tested in the second phase of!
the project. Special attention ,
will be given to fertilizers ap-'
plied at the lime seedlings are
planted to give them a "fast
start" in life.
Helping Youngberg in the
studies is Wesley Chichester
of Cheshire. Conn., graduate
research fellow in forest soils.
Higher Education Board
Plans Crackdown I
Portland (UPI) The Stale
Board of Higher Education
plans to crack down on racial
bias in fraternities and sorori
ties at University of Oregon
and Oregon State College.
The board has decided
that It will withdraw recogni
tion after Jan. 1, K)(i3. of any
fraternity or sorority required
by its national charter to prac
tice racial or religious discrim
ination in choosing of members.
& Rubber Co., which is use
ful as a fire extinguisher In
aircraft, particularly effective
against fire in the engine, or
from escaping lubricants or
hydraulic fluid.
MAKE IT A
WEEKEND
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CAR DDlrtr m
BOB TAYLOR TfhTI w VV
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