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"FOR
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RECEIVED
When you add up the money advertisers spent in 1959 for...
all their television commercials $1,525,500,000
all their magazine ads .; 866,200,000
all their radio commercials 638,000,000
all their outdoor billboards . .' .v 193,200,000
$3,222,900,000
, . . and you compare the total with the amount they invested
In daily newspapers alone riiiAiii $3,517,000,000
...you'll understand just how much advertisers rtly on
PubJIifwd In th Interwt of mora fftiv idvartltlng by MEDFORD MAIL TRIBUN1