Medford mail tribune. (Medford, Or.) 1909-1989, November 07, 1960, Image 10

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    10 A
MEDFORD MAIL TRIBUNE. MEDFORD. ORE.
MONDAY. NOVEMBER 7. I960
Industrial Designer Praises
Stvlina of 1961 Automobiles
By JACK VANDENBEHG
UPI Automotive Editor
Detroit - fllPD - An industri
al designer who two years
ago blamed poor design for a
drop in American car sales
says the styling of the 1D61
models is good enough to
boost sales.
Designer Carl Sundberg of
Sundberg Fcrar Inc., an in
dustrial design firm which has
many former automobile de
signers on its staff although
it doesn't do automotive dc-
VOTE 123-X
PAUL B.
RYNNING
County
Commissioner
He's Experienced!
Pd. Pol. Ad bv
L C. Taylor, Chmn.,
P.O. Box 624, Mcdford
sign work, congratulated the
designers of the 1001 models.
"Two years ago I criticized
the design of cars because I
thought they deserved criti
cism," Sundberg said.."No-v
I think the 19(11 models arc
deserving of praise and I
wish to congratulate the de
signers." Improvement Need Noted
Sundberg toured displays
of the 1061 models at the Na
tional Automobile show in
Detroit last month. As he
walked among the displays,
Sundberg noted a few places
where he thought there could
be improvements in the new
cars.
"But every designer has
different ideas and I can't be
critical of these cars general
ly," he said. "I would say they
have done a remarkable job
this year. These designs are
good enough so they should
stimulate sales."
Two years ago, Sundberg
accused the auto designers of
"slapping chrome on cars in-
a
THE
FAMILY
YOU
LOVE
THE
THINGS
YOU
OWN
&: THE FUTURE
YOU WANT
... protect them all
under The Travelers
Umbrella ...
For oortpfcte insurance snrvico
, CMC
Don Stathos, insuror
1005 East Main
M.dford
Phone
SP 3-6658
Uwtnit jj AGI
RtprMinrina Thg Traveler
nJtNnJml
"'Mimm
.ly im i.ii
Hartford of Connecticut
discriminate." Now, he
says, the designers are using
chrome tastefully. He even
criticized a few cars for not
using chrome where he felt
it was needed.
"Chrome is a beautiful sur
face if It is used right," he
said. "It should be used to
highlight the natural contours
of the car. For the most part,
that's what is being done this
year.
"But a few car makers ap
parently have been scared off
by criticism of the Indiscrim
inate use of chrome a few
years ago and have failed to
take advantage of it to the
fullest this year," he said.
Critical of Aluminum
Sundberg also was mildly
critical of extensive use of
aluminum for decorative
parts, particularly the plan
ned use of bumpers, next
year.
Chrome has much greater
depth of finish than alumi
num, he said, and it is much
stronger than aluminum when
placed on steel. For this rea
son, he felt chrome plated
bumpers were more practi
cal than aluminum bumpers
and other trim parts around
the grille.
"Aluminum is a good ma
terial and has its uses in the
auto industry," he said. "But
it has caught the fancy of the
auto makers this year and I
believe a few of them have
gone overboard with it."
On the positive side, Sund
berg particularly like the
rear end and roof line treat
ment of nearly all of the 1961
models.
"On many cases the fins
have been done away with,"
he noted. "And in cases where
the fins have been retained
they are part of the overall
design of the car, not just aft
er thoughts that have been
tacked on.
No Objection To Fins
"I have no objection to fins,
I think Ihey can really add to
Ihe beauty of a car, but they
must be integrated into the
overall design of the car, not
something just tacked on be
cause they happen to be pop
ular." Inside the cars, Sundberg
said, the aulo makers have
used synthetic materials 1n
some ' cases which do not
blend with the overall design
but generally here too he felt
the total result was good,
"The real, challenge for the
auto designers will come next
year," he said. "They have
good designs now, probably
the best they have ever had.
"But next year there will
be pressure to bring out a
new look with the same basic
design. This will lead to a
temptation to merely add a
few pieces of decorative ma
terial here and there to make
the car look different.
"This simple adding of
chrome without consideration
for the overall design is what
ruins a good design," he said.
"It will be interesting to see
if they can change these beau
tiful designs without ruining
them."
1 .
WfaciilSlW
1
WO ? t.feW;
Mf i -A. wf
Tim mvrtvzmi
(Buzz)
(Jerry)
(Fran)
(Tracy)
A Man of responsibility
. . . prepared and able to
protect your rights
GERALD J. SCANNELL
Your Present Chief Deputy District Attorney
FOR
DISTRICT ATTORNEY
Pd. Pol. Adv.
Scennell lor Dist. Ally. Comm., Mory Mirgartt Mullen, Sec , Campbell Rd, Mcdlord, O't.
fTr,t'r
4 1 ? -
- i lhzz -kc K5--
Ike's Adviser Sees Economic Growth
Washington -I)PD- Dr. Ray
mond J. Saulnier, chairman
of President Eisennowcr s
Council of Economic Advisers,
says the nation need not fear
a depression next year if
sound government policies
are followed.
"If Min Irpnn nnr house in
order and do things properly,"
he said Sunday, "we are going
to go into another period of
advance In our economy."
Saulnier, appearing on a
TV interview, denied Demo
cratic charges that thq Eisen
hower administration was
holding up the release of un
employment figures for politi
cal purposes. He said the
latest totals for September
were not ready yet because
"it takes time" to process
them.
INAUGURATION STAND The name of the next presi
dent of the United States is still uncertain but arrangements
for his inauguration on Jan. 20, 1961, proceed at a fast
clip in front of the newly-built East Front of the Capitol.
Workmen are shown building the platform upon which the
president-elect will take the oath, black steel structure at
left; the platform for distinguished guests, extending from
under the presidential platform, and the photography and
television stands, in center. The public will be admitted
to stands covering the entire parking area surrounding
these structures. The New and Old Senate office buildings
are shown in the background. (UPI Telephoto)
JOHN
DELLENBACK
REPUBLICAN
FOR
STATE REPRESENTATIVE
PARE YOU PREPARED TO PAY HIGHER REAL
. PROPERTY TAXES?
ALait yoor Jackson County received .tout J.300,-
000 directly from the Federal Government. These
were so-called 0 & C funds which were received
in ploc. of real property taxes on federal lend.
An attempt is being mod. to take oway part of
Jackson County 0 & C monies. Based on last
year's county expenditures, if we hadn't received
these funds ond vour house and land had been
appraised at $3,000 your real
property taxes would have been
about $75 higher than they
were. I am against this raid on
0 & C funds. As your represen
tative I pledge to fight against
this raid and to fight for real
property tax relief for Jackson
County.
Pd Pol Adv. Dcllcnback (or Stale
Rep. Comm S. V. McQueen, Chm..
1136 Hillcrest Rd.
v
Ed Hass Attends
Seattle Meeting
Edmund E. Hass, vice pres
ident and manager of Pacific
Northwest company's Med
ford office, attended the an
nual sales meeting of the com
pany in Seattle, Wash., Sat
urday and Sunday.
He was one of several man
agers and sales representa
tives from 12 offices in prin
cipal cities in Oregon and
Washington for PNC, invest
ment banking concern deal
ing in government and mu
nicipal bonds, and corporate
securities.
Seminars were conducted
in investment policies and
probable trends for the com
ing year. In addition, Robert
E. Daniel, president of the
company, told the group that
sound investment advice and
proper investment service
will have even greater accept
ance in the future than in the
past few years.
Technical Problems
Postpone Space Test
Cape Canaveral. Fla. -IUPD-Technical
difficulties today
forced postponement of a U.S.
attempt to fire an unmanned
model of a Project Mercury
mnn-lnto-space capsule on a
short flight aboard a Redstone
rocket.
The launching, first for the
Mercury-Redstone, was to
have hurled the one-ton cap
sule about 220 miles over the
Atlantic into a target area
northwest of Grand Bahama
island. It was planned as a
warm-up for an attempt to
send a human astronaut to the
edge of space within six
months.
Officials said no new date
had been set. However, it was
not expected to be resched
uled before Wednesday morning.
Parents Invited To
Visit Howard School
Activities at Howard school
during National Education
Week includes the visitation
of parents to the school, ac
cording to Harold Boner, principal.
Tuesday, Nov. 8, parents of
students in grades 1 through
3 are Invited to visit the
schol anytime during the day
and arc invited to have lunch
with the students in the
school cafeteria. Wednesday,
Nov. 9, parents of students in
grades 4 through 6 arc inviled
to visit the school and also at
tend lunch.
Thursday, Nov, 10 at 8 p.m.
Ihe Howard Parent-Teachers
association meeting will be
held in (he multi-purpose
room at the school. The film,
"Desk for Billie" will be
shown.
Iron Lung Patient
Gives Birth to Boy
Portland -UTO- A Lebanon
polio iron lung patient, Mrs.
Evelyn Hayes, 23, who was
flown to Portland Thursday,
Rave birth to a boy at the
University of Oregon Medical
School hospital Sunday.
She was reported in satis
factory condition following
the birth. The boy weighed
4 pounds, 7Vi ounces. Mrs.
Hayes' three othef children
are Jody, 2, Connie, 3, and
Cindy, 6. She was removed
from her Iron lung for the
delivery. She was stricken
with polio April 13.
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft.
ft
The
Constitution
of the
United States
says:
K...The Senators and Representatives... and the Members of the several
State Legislatures, and all executive and judicial Officers, both of the
United and of die several States, shall be bound by Oath or Affirmation,
to support this Constitution; but no religious Test shall
ever be required as a Qualification to any
Office or public Trust under the United States."
United States Constitution
(Article VI) '
Please exam tie 'carefully the background and motives of those
people ivho urge you to violate Article VI of the Constitution of
the United States this Tuesday.
Paid Adr. Omgofl CommrftM fcf Fat Moy, loyoffy lutTffs, Porffov, tV. ffonoM King, Secretary
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft
ft