Western Union
Rate Increase
Request Approved
Washington (UPD The Fed
eral Communications commis
sion has approved an average
telegram and money order
rates.
The new rates-asked for by
Western Union Telegraph Co.
-are effective Aug. 17.
The rate increases would
boost the cost of a 15-word
telegram by 5 cents and a 50
word day letter by 10 cents.
A 50-word night letter would
cost an average of 10 cents
more. Money orders will cost
5 cents more for amounts un
der $100.
GSA Request Rejected
The commission turned
down a request from the Gen
eral Services administration
to investigate the rate increas
es which affect both public
and government messages
compared to an 8 per cent in
crease for public messages as
"unjustly discriminatory."
But the commission ruled
that Western Union needs the
additional revenue which the
new rates will bring in imme
diately to off-set wage increas
es already in effect.
A commission spokesman
said the FCC will take no fur
ther action in the matter.
Western Union has also
asked the commission to ap
prove an increase in press
message rates. This would be
come effective Aug. 26 but
must still be approved by the
commission.
Woman Cited After
Two-Vehicle Crash
Ashland - A 69 -year -old
Cave Junction woman was
cited by Ashland police Sat
urday for failing to yield right
of way after a two-car colli
sion here which caused a total
of $650 damage to the vehicles
involved.
Cited was Mrs. Frances B.
Racknor. She posted $25 bail
and was released.
The accident occurred at
3:55 p.m. Saturday at North
Main and Wimer . sts. when
Mrs. Racknor's auto struck
the .rear end of one driven
by Mrs. Annabelle Lunsford,
35, Talent. Damage to Mrs.
Racknor's car was estimated
at $450 and to Mrs. LunS'
ford's at $200.
Medford
Tribune
SECTION B MEDFORD, OREGON, TUESDAY, AUGUST 16. 1960 PAGES 1 to a
I960 Expected To Be Year of
Coin Machine Breakthrough
By HENRY J. BECHTOLD
UPI Financial Editor
New York-flJPD-The vending
machine industry has made
fantastic progress the past
35 years, but
1960 could
very well go
down as the
year of the
breakthrough.
This is the
year the ma
chines learned
to make
change for dol-
Htnry Btchtold 1" bills. "The
ability of machines to receive
bills, and return change as
well as men's underwear
Dresages an era when manu
facturers of anything small
enough for a machine to stock
and a consumer to carry can
not ignore the possibility of
a retail revolution," accord
ing to American Investor
magazine.
The number of vending
machines has grown from 50,
000 in 1925 doing an annual
business of $30 million, to
more than four million last
year dispensing $2.3 billion
worth of merchandise.
And the trade sources look
for growth at an annual rate
of 10 to 15 per cent, at least,
over the next decade.
. Vending machines today ac
count for 20 per cent of all
candy bar sales, 16 per cent
of single pack cigarette sales,
and 23 per cent of all soft
drink sales.
Coffee Machines Flourish
But, the magazine of the
American Stock Exchange
points out, coffee presently is
the biggest news in the indus
try. Coffee, like cigarettes, is
a high profit item and sales
are expanding so fast the
trade cannot keep up with
them now that machines can
turn out "fresh brew" coffee.
The optimistic outlook for
the industry not only reflects
the technical developments in
vending machines, but the
growth in population, and,
more important, the growth
of the work force which will
mean more in-plant feeding.
Vending machines already
have been' introduced to in-
plant feeding, but compared
with the potential in this field,
the surface has only been
scratched.
Many Plants Untouched
Harold Roth, president of
Continental Industries, manu
facturers of vending machines,
recently pointed out that cafe
terias in industrial plants now
cater to about 24 million peo
ple on an average day, and
total food sales amounted to
$805 million in 1959.
Yet, he added, more than
96 per cent of all manufac
turing plants in the United
States still are untouched by
hot food, full line vending.
Roth believes that the in
plant feeding market alone
can reach 10 times the indus
try's total volume of $2.3 bil
lion last year. "And this can
come about within the next
five years," he stated.
He noted that in the few
Personal Income
At Record Highs
Seattle (UPD - Personal in
come rose to new highs in
every western state except
Montana in 1959, according to
the Office of Business Eco
nomics. William H. Flood, field of
fice manager of the Com
merce Department here, said
a per capita personal income
of $2,166 in 1959 accounted
for a six per cent increase
over 1958 in the United
States.
"With consumer prices up
about one per cent," he said,
"these advances in the main
represented increases in the
real purchasing power."
Average per capita income
was highest in Nevada, Cali
fornia, Alaska, Washington,
and Oregon, where the na
tional average was exceeded.
The personal income per
centage increase from 1959
over 1958 exceeded the na
tional average in Hawaii,
California, Nevada, Oregon,
Arizona and Utah.
locations where vended hot
meals are being offered, prices
range between 35 and 50
cents, and compare favorably
with "any manually cooked
and served cafeteria meals."
Lengthy History
The vending machine idea
dates back at least from 219
B.C. when a Grecian high
priest invented a machine to
provide holy water for sup
plicants, according to the
American Investor.
The temple vendor utilized
a balanced bar which, when
tipped by a five drachma coin,
opened a valve releasing a few
drops of holy water.
There were numerous inter
pretations ot vending ma
chines down through the
years, but it was a coin op
erated postal vendor, invent
ed by an Englishman in 1883,
that became the forerunner of
today's vendors, the magazine
notes.
Tobacco Mainstay
The postal vendor then was
converted into a successful
automatic dispenser of tobac
co. Other adaptations includ
ing the Adams Gum machines,
followed.
Until recently, however, the
magazine notes, tobacco in one
form or another had been the
mainstay of the eoin-in-the-slot
machines. Cigarette ma
chines were the first to accept
coins of varying sizes and de
nominations. William H. Rowe intro
duced the first successful cig
arette machine in 1926, and
Continental Industries built
the first successful electrical
cigarette vendor in 1955
It was this machine that
set the pattern for those that
afterwards sold other goods
RESCUED FROM FLOOD Irene Lopez is
pulled from her auto by rescuers who an
swered her distress call when flood waters
stopped her car near the center of San
Antonio, Tex. Rescurers carried her to safe
ty. Her mother, Mrs. Tillie Lopez, braved
swirling waters and walked to safety but
Irene became frightened and took refuge on
the hood of the auto.
(UPI Telephoto)
Transportation Award Announced
Washington (UPD - Stephen
D. Bechtel Sr., board chair
man of the Bechtel Corp. of
San Francisco, has been
named winner of the National
Defense Transportation asso
ciation's 11th annual award.
Bechtel was chosen by the
joint chiefs of staff as the per
son "whose achievement con
tributed most to the effective
ness of the transportation in
dustry in support of national
security."
The award will be present
ed to Bechtel at the associa
tion's annual convention in
New Orleans Oct. 2-5.
NEED 220-100 AMP SERVICE
LET SEARS ARRANGE INSTALLATION
AS LOW AS
85
Nothing Down, 3 Years
To Pay On Sear '
Modernizing Credit Plan
Includes: Service for Range, Dryer and Hoi Water Tank
Up to 30 Feet Each. Plus 8 Circuits.
PHONE SP 3-6661 FOR FREE ESTIMATES
Ford Foundation
Announces Awards
New York (UPD - The Ford
Foundation has announced
the award of $2,355,000 to 14
universities to expand, speed
and improve the education of
college teachers.
The 14 universities which
received the grants include:
Brawn University, $262,000;
University of California (San
ta Barbara) $128,000; Univer
sity of Cincinnati, $161,000;
Indiana University, $184,000;
State University of Iowa, $75.
000; Kansas State University,
$165,000; University of Mis
souri, $210,000; University of
New Hampshire, $136,000;
New York University, $98,
000; University of North
Carolina Women's College,
$64,000; St. Louis University,
$215,000; Stanford University,
$202,000; Tufts University,
$195,000; and University of
Washington, $260,000.
Senator Kennedy's
Grandmother III
Hyannis, Mass. - IUP11 - Mr
Josephine Fitzgerald, 95,
grandmother of the Demo
cratic presidential nominee,
was hospitalized here Sunday
night, it was disclosed today.
Her ailment was not de
scribed, but a Cape Cod hos
pital bulletin said she was
"slightly improved" today.
IKE SENDS GREETINGS
Washington - IUP1I - Presi
dent Eisenhower has sent
greetings and best wishes to
the new Congo Republic. The
White House made public
Monday his message to Presi
dent Fulbert Youlou of the
republic, formerly governed
by France. The republic.
which became an independent
member of the French Com
munity of Nations Monday, is
independent of the strife-torn i
lUIlllUL X3Ullclll UIIgU.
PHONE
BOOTH
OF THE
FUTURE?
This is the Vistabooth one of many
new booths telephone people are
testing. The idea is to explore new
materials and new designs for your
future telephone convenience.
Meanwhile, phone people continue to
increase the number of modern, well
lighted booths available to you now
spotting them where you're most
likely to need them.
Last year, we added 2,600 new public telephones in
the Pacific West, raising the total to 69,500. And,
we plan to add more in 1960, so it will be even easier
to find a phone wherever you may go.
(M Pacific Telephone-Northwest
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