12 B
MEDFORD MAIL TRIBUNE. MEDFORD, ORK.
Help Wanted Index Is Aid
To Business Analysts, Says
National Industrial Board
By HENRY J. BECHTOLD
' United Prtu International
New York - aim - The Na
tional Industrial . Conference
board has come out. with a
new tool for business analysts
- a help wanted index.
The index is based on the
number of help-wanted ads
' published in the classified sec
tions of leading newspapers,
one in each of 33 cities repre
senting 33 major labor mar
ket areas.
Underlying the use of help
wanted data for business
analysis is the belief that the
level of help wanted adver
tising at any given reflects
employers' demands for labor,
the NICB said. , ,
Timeliness is a big feature
of the, help-wanted informa
tion. While the NICB index
is presently calculated on a
monthly basis, it is feasible to
run such a series on a weekly
basis.
Flexibility also was listed
as an advantage of help-wanted
data. The index is put out
on a national level but can be
arranged to cover geographic
al areas.
Local Groups Interested
: These data could be of great
interest to a local marketing,
banking or utility organiza
tion, the board noted.
. The NICB gets the basic
data from B. K. Davis and
Bro. advertising service in
Philadelphia and then adjusts
the figures for monthly vari
ation in the number of Sun
days typically heavy help
wanted advertising days, and
for seasonal effects.
; ik Small Worlds
Around Us
tlpjSI By Lynn M. Watkins
i.e
Was This a Case
Of Suicide?
For some unknown reason
she was an oddball. She was
a member of a small flock
of tame ducks, but she was
a member only' in a strange
tort of way:
If the other ducks found
a worm or a handful of grain
they gobbled ii up without
calling herj but they always
called one another. When she
came close they walked away.
At first she didn't seem to
care, at least she jiever show
ed any resentment, but con
tinued to search for food alone
and wherever she could find
It. Of course she had to xoost
alone, too.
There were six - of -thorn
against her, five female ducks
and a drake. This "unholy
six," her real sisters under
the feathers, also exerted an
unprecedented influence on
Funds Set for
Forest Highways
, Washington - fflPD - The sec
retary of commerce Tuesday
announced allocations effec
tive Aug. 1 to Oregon for for
est highways for the fiscal
year of 1962; Oregon's ap
portionment was $4.5 million,
second highest; of all the
states. -
The ' total ' apportionment
for the country was $33 mil
lion, according to Rep. Wal
ter Norblad (R-Ore.).
Trim, Slim, Smart
The beloved shirtwaist
newly streamlined to do the
nicest things for the more
ample figure. Note sew-easy
tucks, slimming skirt - with
smart pocket detail.
Printed Pattern 9225: Half
Sizes 1414, 16'A, 18', 20 V4
2214, 241A, 2614. Size 1814 re-
quies 4' yards 35-inch fabric
Send FIFTY CENTS (coins)
for this pattern add 10 cents
for each pattern for first
class mailing. Send to Marian
Martin, Medford Mail Trib
une, Pattern Dept., 232 West
18th St., New York 11, N.Y.
Print plainly NAME, AD
DRESS with ZONE; SIZE and
STYLE NUMBER.
JUST OUT! Big,' new 1960
Spring and Summer Pattern
Catalog In vivid,; full-color.
Over 100 smart styles . , , all
alien . . , occasions, Send
nowl Only 25c,
the ' drake'. ' He'd evidently
been informed, in some mys
terious but positive manner,
that he was to ignore the
oddball. He treated her with
a haughty disdain.
These conditions continued
for a year, during which time
the oddball was a duck apart.
She was friendless and gave
e v er y indication of being
heartsick. The summer waned
and fall spread a colorful
canvas over the landscape.
The people who owned the
estate decided on the purchase
of several truckloads of rich
topsoil.
Truckloads of soil were
hauled in and dumped. After
the trucks left, the oddball
waddled up on the dirt piles.
In the sou were hundreds
of fat juicy worms, all squirm
ing to get their flexible bodies
back under the protecting
cover of the newly dumped
earth.
. The oddball duck, in the
excitement of the moment,
lost her head and gave the
"food-call." The snooty ducks
were some distance away but
tney nearci uie call and came
pell-mell. But unlike the duck
that walked alone, they had
not forgotten. Thev were as
resentful as ever.
Oddball Attacked
Instead of gobbling the fat
worms they flew into oddball
in an angry series of wing
blows and flashing beaks.
Feathers flew, oddball
squawked in terror. By the
time she finally escaped their
combined wrath, her feathers
were rumpled and her head
was bloody.
She hid in a clump of bush
es and the "flock" returned
to the dirt piles and greedily
ate-the reward of their self
ishness and deceit.
Two days later the oddball
duck was found, hanging by
her neck where two wires
came together in a wire fence.
The obvious explanation seem
ed to be that she was acci
dentally caught but the V in
the wires was some distance
above the ground. It was the
only place in the entire length
of' fence where any two wires
came together in such a man
ner;
There must have been i
less obvious reason why she
hung there. Had the circum
stances surrounding her life
and her despondency been un
known, it would have appear
ed to have been an accident,
but knowing of her troubles
confuses the issue somewhat
Perhaps it's not always the
wisest or the dumbest who
Choose the easy way out of
their troubles.
(Released by The Register and
Tribune Syndicate, 1960)
The board also devised a
monthly measure of diffusion
which reflect how wide
spread, in a regional sense,
are increases in help-wanted
advertising.
In terms of its current be
havior, the NICB index of
help-wanted advertising de
clined during last year's steel
strike, advanced sharply in
the two months followinc the
strike, and has since fallen to I
about its pre-stnke level.
The board noted that the
sensitivity of help-wanted ad
vertising to the relative tight
ness of the labor market ap
parently reflects the fact that
the higher the proportion of
the civilian labor force em
ployed, the fewer potential
applicants there are for a job
vacancy.
Trend Backs Conclusion
Consequently, it added,
more advertisements for more
days are required to fill a
vacancy under tight labor
market conditions than when
the labor market Is slack.
The board's conclusion also
is backed up by the generally
declining trend of advertising
over the 1951-60 period as the
civilian employment rate has
declined.
The board also has found
that in the late stages of ex
pansion of employment, such
as prevailed in 1952-53 and
1956-57, forces were at work
which tended to cut down the
volume of help-wanted adver
tising several months before
employment itself started to
decline.
However, it added, the situ
ation has been considerably
different at recession low
points. Here, no indication of
a systematic lead of the help
wanted index over trends in
employment has been appar
ent. In 1954, the employment
low-point preceded the low in
the help-wanted index by one
month, and in 1958 the help
wanted index turned up only
one month before employ
ment turned up.
"In view of its extremely
pronounced cyclical m o v e -ments,"
the NICB stated, "the
help-wanted index appears to
be a useful tool for appraisal
of current business conditions,
apart from any question of its
value as a leading indicator."
Oregon Drivers
To Be Reminded
About Renewals
Salem-Conversion to punch
ed cards in preparation for
full-scale electronic data pro
cessing at the Oregon Depart
ment of Motor Vehicles will
soon make it possible to re
mind Oregon car owners, to
renew license plates 30 days
prior to expiration.
The new service will be
launched on registrations due
to expire at the end of October
1960 with reminders going in
the mail in mid-September,
according to Vern L. Hill, de
partment director.
Under the new system the
renewal notice will be a two
part form which the owner
will receive in the mail. One
portion, then validated, will
be retained as the new regis
tration card. The other is a
punched card application
which will be entered in the
files at the department : of
motor vehicles.
When taken to' a depart
ment field office with pay
ment, the registration card
will be validated and given to
the applicant immediately for
display in the vehicle. This
procedure will eliminate need
for temporary permits.
Renewal may also be han
dled by mail with processing
expected to take about a
week.
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