Medford
Tribune
PECTION B MEDFOHD, OREGON" MONDAY, JULY 18, lttflO PAGES 1 to 8
Scientist Assails
Theory of Need to
Release Fruit Seeds
By DELOB SMITH
UPI Science Editor
New York -IUI'11 -.Science In
moving In on Hit people who
llilhk llioy'ro dniiiR n fnvnr
to P p I c I,
pears, ind
other fruits
I) y 1 1 n K
them, and
Ihcso penplo
. Include ninny
! K'lPtltlstS.
The well.es
liibllilicd the
ory that It
I ndviintiiKu
plnnt to tempt
nnd bird with
Irreslstlhlo nnd succulent fruit
luis been niwillr-d by Dr, I.
Glmlcl, ii plnnt sclonilsl.
Thin theory holds that fruit
wed needs to be freed of the
fruit before It enn Kermlnnlo,
find fruit plants hnve evolved
their wonders of oromu, shape
nd taste In order to attract
ii
Ittlot Mnllll
mis for nny
liinn, lienst.
eiders who by eating free the
seeds.
Fruit Sorvti Drive
Gindel'i contention wns
Hint the fruit was not some
tiling the plant hod to not
rid of In order to propionic
itself. The fnct is, he snld, fruit
serves the reproductive, drlvo
of the plnnt from the. Inslnnt
it Is set until it fulls to the
lirotind Inndcd with seeds
chemically cimer to sprout In
any likely plnce.
"It is only a happy accident
in nature" that one stage of
this iniiny-slnued reproductive
chemistry the sIiiko man cnlls
"rlpenlnR"-dellhls the pill
ules of the many varieties of
frult-enlers which Includn not
only Insects but fungi.
Glndcl accepted estnblhh
cd fruit science up to the
point where the fruit Is ripe
and rendy to drop off the
plant. The science shows that
Uio chemistry of the fruit up
to this point has the effect
of prcvontinif the enclosed
seed from gei-minutlng,
Its Chemistry Changes
.Science has not pursued
the mutter beyond that point
because the rip and edible
fruit has been tuken to bo
the end-result, which 11 Is
from the standpoint of fruit
outers but isn't from the view
point of the plant.
Whon the fruit drops, Gin
del said, lis chemistry chnntfes.
You can measure It, In one
purtlcular, by a pronounced
shift In acid-alkaline balance.
Chemically the fruit Is ns
alive as the seed, and Its new
purpose is to encourage ger
mination rather than to pre
vent it.
Glndcl practices his science
at the Agricultural Research
Station at Rchovot, Israel. To
prove Ills point, he gathered
the fruits of a number of na
tive forest trees and shrubs.
These lie planted In poor
sandy soli chemically cwKe
apart from the rich forest
floor llltcr where the fruits
would have fnllon If left alone
and got a surprisingly high
percentage of seed gormlnn
lions which occurred Inside
the fruit.
Bigger Drug Stores
Claimed To Be More
Pharmaceutical
New York-fllPD-The bigger
tho American drug store gets
the more pharmaceutical it
gels, executives of Drug Top
ics and Drug Trade News
said today.
"Many drugstores are as
big as supermarkets today
and carry 12,000 to 15,000
Items, yet the proportion of
their business that comes from
prescriptions has gone up
from 11 per cont In 19HB to
Just under 28 per cent last
year," said Dr. Paul C, Olse
marketing economist for the
two magazines, which have
Just published one of the
most exhaustive marketing
analyses of the drug business
In history.
Notion Wrong
The survey shows that the
notion sometimes held that
drugstores make their money
from everything but drugs is
wrong.
Prescriptions and other
health aids accounted for
40.08 per cent of every dollar
the country's 54,000 drug
stores look In last year.
Supermarkets, discount
stores and department stores
have taken a lot of business
In cosmetlCB, tobacco, sun
dries and even drugs away
from the drugstores In the
last 20 years, but the drug
stores aren't hurting in any
of those fields. Their total
sales hit a record $7 .25 bil
lion last year. The average
sales gain for all the 54,000
stores exceeded $10,000.
Fountains Biggest Loss
The biggest business loss
drugstores have suffered was
at soda fountains and lunch
counters. In smaller cities and
larger drugstores, this busi
ness still is profitable, but
for the industry as a whole
fountain and lunch counter
sales are way down.
Tobacco still accounts for
almost 12 per cent of drug
store salcs-a little more than
toiletries and cosmetics and
almost as much as all sundries
grouped together.
Of the huge prescription
business, around 90 per cent
now actually Is compounded
by pharmaceutical manufac
turers rather than in the drug
MAYOR INVITED
Portland-!Pli-An invitation
has been extended to Port
land Mayor Terry D. Schrunk
to attend the annual meeting
of Washington Slate Mayors
sponsorco Dy aeame. Aug. 7
It's easy to make this temptM-
V
uvu
You can be mire of ft superb loaf with owr fine quality
meat loaf mixture. Expertly blended with just the right proportion
JS- oi Doei, veai ami pur , . . xeuuy w iiiuc jour
:... -v.. e . V aa fA.A ... MMJI
i--V-tv --. meolfi and sandwiches, too I
lb.
am,
49 m
Our Meil Losf Mix
rurt ii alio delicious
lor: Stuffed Pepptri, Meat
Balls, Pinai!
Stewing Chickens
Round Steak "Sf,
Rump Roast
Plump,
tender ,
CHOICE"
ull or half.
"USDA CHOICE" beef
scientifically aged
lb.
lb.
lb.
29c
89c
89c
Canada Dry flavors y(jjj
innewKing-Sk
r bottles!
They're money-saving because you get more to drink
in every bottle ! 12 drinks in every 6 bottle carton !
4 REASONS WHY Canada Dry
Flavors are your Best Buy 1
1 . Big King-Size bottle serves 2!
2. A flavor to satisfy every taste!
3. Exclusive ingredients give them
a sparkling taste!
4. You can trust their quality!
Note to Mom:
Canada Dry King-Size
Flavors are wholesome
delicious delectable
because they carry the
Canada Dry shield of
Purity and Quality.
ORANGE GRAPE ROOT BEER (CHERRY HI-SPOT LEMON SODA
PEPSI-COLA BOTTLING COMPANY OF MEDFORD, OREGON
Tomato Sauce
Town Houic. PtrUct
with meat lojf . i
rich, full flavor. Reg
ulir 429c
8-oz,
5
Ground Beef (b 49
Pur beef, freshly ground; juicy 'n flavorful.
Trout. rrPkfl. 39
Captain's Choico quick frozen. Two fish.
Sliced Bacon b 59'
lean streaked, flavorful. Layer packagt.
Freezer Beef
"USDA CHOICE" b.ef;
cut and wrapped FREE
of charge.
Full Sides lb. 49c
Forequerters lb. 45e
Hindquarters lb. 63c
Town House. Pieces of
free-ripened fruifs. Reg. 25c
Fluff-i-est. Light,
tender, delicious.
FRUIT COCKTAIL
MARSHMALLODS
KITCHEN CRAFT FLOUR
BREAKFAST CEREALS
Mb.
pkg.
All-purpose, 10-lb,
enriched. bag
303 Vjl
cans U
Kellogg's Pep or
Sh. Wheat; Post
T'ties; Cheerio.
You SAVE 2 Ways af SAFEWAY!
LOW Prices Plus Valuable
Gold Bond Stamps
fen
Featured in Our Produce Dept. ...
Cantaloupes
Sftawberr.es
Book Matches
Sanitary Napkins
M.J.B. Rice
Bel-air
frozen
Ohio
"No-Ads"
Kotex
Regular
Quick
cooking
Here's a real treat for
, breakfast, salads, or
desserts! Delicious,
sweet, juicy vine-ripened
cantaloupes. No
matter when they're
served, they're always
a favorite . . . and Safe
way has the pick of the
crop.
lb.
Lemonade ixr
llliro L'"l pineapple;
UlilbB flnest quality
4 asjiflo
7b0fx5eo$I.OO
0Bt,x8$l.59
86 $100
46-oz,
$100
Tang Drink
Highway Corn
Veg-all
Skylark Bread
Vitamin
C enriched
Cream or
Kernel
Larsen's salad
mix pack
14-oz. CQh
bottle "
3 303 49c
" ram
2lc
Raisin-Nut
Save 2c
303
can
Mb. 00
WWW
loaf
28-lb.
M.:.I Taklma
HllllbUia Moorparks. lug
2.98
14-lb.
. flat
Poarhoe Colorful, flavorful,
rCdbllCS trce-rinencd Red Havens
Lodi variety .
for pies or sauce
Green Apples
DfiUlnao WS No. 1 Calif.
POtatOeS white Rose
1.79
ib, 35c
... 19c
Coffee Sa
Tea
Tree Tea
85c
Canterbury
"Iced" blend
Orange
'jr $1.49
ba" 63c
48 G7
bags
Hills Bros. Coffee
2-lb. Can
Limit 2 lbs., please.
Edwards Coffee V,":;'
Nob Hill Coffee
Limit
sur; 59'
1.13 "b 5Te
Miinaj wwnea 3 ibS(
Boyd's Coffee
2-lb.
can
1.09
big' I '59
Limit
2 lbs.
can
bag 55c
iS53c'
J2- 59c
mimwim
MODESS
Sanitary Napkins
49c
Pkg.
of 12
"ALL"
Super Rinse
24-ox.
pkfj.
45
REYNOLDS WRAP
Heavy Duty Foil
69'
18 ft.
roll
Prices in this advertisement
are effective through Wed
nesday, July 20, at Safe
way in Medford. We re
serve the right to limit.
WIZARD Deodorizer
Bathroom or Kitchen
7-oi.
can .
69