MEDFORD MAIL TRIBUNE, MEDFOHD, ORE.
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VALUE
RECEIVED
When you add up the money advertisers spent In 1959 for . ..
all their television commercials $1,525,500,000
all their magazine ads- : 866,200,000
all their radio commercials 638,000,000
all their outdoor billboards 193,200,000
$3,222,900,000
. . . and you compare the total with the amount they invested
in daily newspapers alone $3,517,000,000
..'.you'll understand just how much advertiser rely on
daily newspapers!
Published In the Interest of more effective edvertiilng by MEDFORD MAIL TRIBUNI
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