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When you add up the money advertisers spent in 1959 f or . . .
all their television commercials $1,525,500,000
all their magazine ads 866,200,000
all their radio commercials 638,000,000
all their outdoor billboards 193,200,000
$3,222,900,000
. . . and you compare the total with the amount they invested
in daily newspapers alone $3,517,000,000
...you'll understand just how much advertisers rely on
daily newspapers! "
Publi4ed , thp liter Wor tffectiv. idvertiin by MEDFORD MAIL TRBUNf )
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