"FOR
RE
A
VALUE
C
EIVBD
When you add up the money advertisers spent in 1959 for. .,
all their television commercials $1,525,500,000
all their magazine ads 866,200,000
aH their radio commercials 638,000,000
all their outdoor billboards 193,200,000
$3,222,900,000
. . . and you compare the total with the amount they invested
in daily newspapers alone . . . $3,517,000,000
...you'll understand just how much advertisers rely on
daily newspapers! jwhwh
o
O Published in trt interest of more effective advertising by MEQFORD MAIL TRIBUNI