THURSDAY. JUNE 16. 1960
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MEDFORD MAIL TRIBUNE, MEDFORD, ORE.
Copyright 1960, Bureau of Advertising of the American Newspaper Publishers Association. Inc.
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DAILY NEWSPAPERS SELL APPLIANCES FROM
FACTORY TO FAMILY
THE APPLIANCE INDUSTRY, an $8 billion business, turns to the daily newspaper for help in
marketing its numerous wares. With over 50 types of products, incorporating thousands of dif
ferent models, this industry relies on the medium whose proven flexibility insures sales during
periods of greatest opportunity. That medium is the daily newspaper.
Appliance manufacturers use daily newspapers regularly to maintain brand recognition. They
take full advantage of newspapers' unique qualities to use them geographically, seasonally, and
strategically to meet peak demands, stimulate sales, and rreet competition.
All along the sales line the appliance industry depends upon the daily newspaper to move its
products to the ultimate consumer. Appliance distributors and retailers, as well as utilities, use the
daily newspaper to get immediate sales results on the local scene.
With circulation at an all-time high of 58,605,000 copies, daily newspapers have a greater
effect than ever on more people, thus moving more goods along the marketing line. Daily news
papers sell products nationally and locally, insuring brand acceptance and immediate sales.
THE TOTAL. SELLING MEDIUM IS THE DAILY NEWSPAPER
Published In Jie Interest ol mora effective advertising
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