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Wide Selections
In Rug Padding
ESSENCE OF SET - Day or
night elegance is the essence
of this oriental- inspired set.
Myriads of tiny fluted oval
beads cascade in a graceful
water fall, twist or rope in this
brightly colored collection.
By MARVELLA.
Rug padding carpet's i
"friendly companion" - has
also taken on a new look these I
days. A variety of new under
lay cusnipning materials have
been introduced in recent!
years offering consumers a I
fairly wide choice. j
tit primary contribution"!
of the new underlays is great
er resiliency or buoyancy un
derfoot. This has been achiev
ed by the use of new materials
-namely foam rubber, sponge
rubber and ureliimie plastic
foam products. Also, some of
the familiar hair and jute
felted paddings have ' foam
rubber added to them to pro
vide extra springiness.
Rubber Underlays
Sponge rubber underlays
come either molded or
smooth-surfaced. Rubber pad
ding is moth and insect proof,
mold and mildew proof and
non-allergenic as are the plas
tic foam products. The latter,
however, are also moisture
resistant.
The choice is basically a
matter of personal preferences
for buoyancy and budget. All
paddings offered today are
MAKE HEADLINES - Mile.
"Coco" Chanel, whose many
designs and themes continue
to make headlines over the
years, says: "Without per
fume, no elegance is com
plete." The subtle, sophisti
cated fashions of the new
season are sure to be com
plemented by classical fem
inine essences. Chanel No. S.
PERFECT FOR TOWN AND
COUNTRY - This low-crown
ed "Sportsman" hat come in
a rough texture or a smooth
surface felt with matching
band and feather ornament.
The grooved brim adds a
handcrafted luxury look to
this felt.
quite satisfactory and will do
the job for which they are
made-to amplify the comfort,
quiet and warmth of carpet
and to increase its wear life.
Firmer Feeling
The felted hair and jute
products, which are still most
wiaely used, provide excel
lent resiliency, though they
give a somewhat firmer feel
ing underfoot than the rub
ber and plastic underlays.
The hair -jute combinations
arc usually the most economi
cal, while the all-hair pads
run slightly higher in price.
Next up the price scale are
the rubber pads, both foam
and sponge rubber. Generally
more buoyant than the felted
pads, they are also more ex
pensive. Urethene Resilient
The urethane plastic pad
dings fall in the highest price
range of the materials cur
rently available. They are
considered to be exceptionally
resilient.
There are also several new
carpets on the market with
foam rubber or plastic foam
padding laminated to the car
pet back. This two -in -one
combination eliminates the
need for buying additional
padding. This is not to be
confused, however, with the
latex coating applied to the
backings of many new car
pets today, which is designed
to anchor the carpet tufts to
the back.
Sounds Confined
In Hi-Fi Rooms
New stero hi-fi purchasers
are advised to put their
equipment in a room with
carpeting or a good-sized rug.
The carpet will confine the
sound to the room, filter out
unwanted noises around the
home without disturbing the
sound fidelity.
The carpeting will also per
mit turning up the volume
to gain on the amplifiers
without annoying the family
or the neighbors.
FROM THE LOOMS OF MOHAWK
More women buy fabulous Mohawk Trendtex
than any other carpeting in the world because...
Trendtex is your best broadloom buy. Dollar for dollar... It value can't h boat!
Trendtex is as wonderfully easy to care for as it Is beautiful and it wears and wears!
Trendtex is 100 wool pile. ..amazingly crush-resistant. ..will not shade or show
footmarks!
Trendtex takes terrific punishment. Appearance actually improves with wear!
Trendtex comes in a fresh, sparkling palette of exciting colors.
This famous Trendtex Carpet can be installed in as large
areas as a 1 5'xl 8' Living Room and a 9'xl2' Dining Room
for as little as Nothing Down and only $4.45 Per Week.
S & H GREEN STAMPS GIVEN WITH EACH PURCHASE
S&W FLOOR COVER SHOP
709 So. Rirtnitfe SP 2-7376
Til I mi F' '
1 V a I S
en
n't vr i
Housekeeping Chores
Easier With Carpets
r- I IT"-""31 - - rr MJ.vxv.- '-.
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we-, ( . .... . -
.f. V 'i i , fc T . V.t
ADDS BEAUTY-A carpet floor adds greatly
to the comfort and beauty of a nursery or
child's room. Here, a cotton carpet colorful
and easily cleaned is tightly textured in a
'jacquard" design for practicality underfoot.
When advice is being hand
ed out on how to decorate
homes and Rartmpnts, there
is one segment of our popula
tion that tends to be ignored
the frequently misunder
stood bachelor. What's misun
derstood about him is why he
aoesn t get married. After ell,
this is lr.p year.
As a result, this much-maligned
character is often over
looked when new decorating
ideas are discussed or pub
lished in our newspapers,
magazines, or books. If he's
unwilling to wed a fine girl
who will free him of his deco
rating problems "til denth do
them part"-let him shift for
himself!
Tip to Benedicts
However, to prove that not
everyone is against them,
here's a decorating tip for the
forlorn benedicts: After a
lovely, companionable female,
his books and his pipe, the
bachelor's best friend is a car
pet or ruR. "Oh yeah!" he
may say. Well, let's list some
reasons for this statement:
1. A carpel or rug offering
the largest, unbroken area In
a room can readily provide
the color and design theme
for the rest of his furnishnigs.
Z. It s easier to keen clean
than bare floors. A quick run
wun the vacuum cleaner
takes much less effort and
time than on-the-knees scrub
bing, niCppr nud tfcaxiilrf.
For the bachelor sans wife,
sans housekeeoer or moid.
this is very important.
3. Carpet is one of the best
"noise - swallowers" available
for keeping a home or apart
ment quiet. For his own peace
-and that of his neighbors
carpet's ability to confine the
sounds emanating from his
multi-speaker stereo hi-fi and
any high-decibel-rating party
will be much appreciated.
Extra Seating
4. Carpet offers unlimited
seating rannnitv Whpn pntMi.
taining friends, what bachelor
hasn't found himself short of
chairs, benches, stools or
orange crates? A rug or carpet
provides guests with the
whole floor to sit on with
comfort sumetliing they
MAIL TUtyNI, MeeM 9r
Friday, My II, If 41
would b reluctant to do on
cold, hard, dusty bare floors.
S. Iet's face it, carpvt is
still a status ymb!. For the
up and coining bachelor,
there's nothing like a rug to
let his friends, neighbors and
Business associates know he's
arrived.
6. What's more, luxurious,
comtortaoie, practical and
beautifully designed rugs that
present the "he-man" look
can be bought for less than
a good stereo amplifier, or
well within the average bach
elor's budget. It can b pur
chased on credit too.
For these reasons , and
many more, carpel is the
bachelor's real "buddy." Of
course, it won't replace a
beautiful, charming, intelli
gent, gracious and understand
ing wife. But what will?
The wools used in U.S. car
pets are Imported all over the
world to get the tough,
springy fibers that can give
rugged service. India, Paki
stan, Argentina, New Zeal
and, Iraq and Syria are ma
jor sources for carpet wools.
AT GATES
HERE
the CARPET
that has
T V
by LEES
made of DU PONT
50r CARPET NYLON
Never before has there been a carpet like Lees Lasting
Star anywhere at any price. Lees Lasting Star is a
genuine breakthrough in carpet engineering,
a carpet with performance designers used to
dream about. And now it's here in 12
magnificent colors . . . just choose your favorite.
l ou can be sure of performance.
SEE FOR YOURSELF!
am ...it's NEW Me
Lai.- TV ix
VIPF AWAY
B mm m w m mm
&,itfir!I rNT even INK
i
k The stain test
k The wire brush test
k The wear test
IT WEARS
-WEARS
andlgiTARQ
w uniiu
PRICED
RIGHT
for YOUI
SJQ95
per sq. yd.
pay by the month
'Ft?
0A
rS2ftwT ww i-n iiu , vk
tfM, as n. other fcf
AVERAGE WALL-TO-WALL INSTALATION I f
M i9 M"""m
W v fuzzing y
to show we care... every LEES carpet Is rt jistered
OPEN
MONDAYS
TILL
9 ?M.
SAVE AT GATES BECAUSE:
FREE Off Street Parking
FREE Delivery Service
No Finance Company
Member AFA 400 Store Buying Power
fiunirminiliinD0
Mtdford AthUnd Grantt Pitt
m
We'll bring samples to your home. No obfigafion.'
FREE PARKING
341 N. Central
(Between 3rd and 4th Sts.)
Beside the Store
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