Medford mail tribune. (Medford, Or.) 1909-1989, April 20, 1960, Image 18

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    "ii...
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MOHE HAT' The "more-hat" look Is an outstanding one
for spring. This exquisite hal is a beautiful example. Novelty
braid of loop-the-loops is used to shape the flattering bell
crown cloche Into a light and airy "top fashion."-By Bernard
Workman.
DEPENDABILITY SERVICE
SAVE MONEY ON
, BOYSEN PAINTS
V during the big
WHITE SALE
that features COLOR!
For o limited tlmi you con ioi lots of
' monty on Boyien Exterior and Interior
White Point!, that, you con color eosily,
quickly and Konomlcolly,
Special prices also on painting equipment -
KOUER TRAY . S-QT. STEEL MIL
RUSHES DROP CLOTHS
This offer ii limited I Come In TODAY!
EXTERIOR I INTERIOR
1
$ 1,322 fe
V Colorize'
U COLOR'
-7 IK
j
100 Pure House
Paint
1 gal. reg. value $7.63
Special $6.63
Suburban House
Paint
1 gal. reg. val. $6.25
Special $4.99
Shake & Rustic Paint
1 gal. reg. value $6.42
Special $4.89
Brush Set
4" Wall Brush &1V4"
Angular Sash Brush $5.39
Rubberglo Latex Base
1 gal. reg. value $6.55
Special $5.39
1 Qt. reg. value $2.01
Special i $1.73
Dreem Semi-Gloss
Enamel
1 gal. reg. value $7.01
Special $5.99
1 Qt. reg. value $2.14
Special $1.89
Plasolux Gloss Enamel
1 Qt. reg. value $2.96
Special $2.69
Roller & Tray Set....$1.99
Beginning Wednesday, 20th
COPELAIID
LUMBER
Medford
1765 No. Riverside
SP 2-5235
DEPENDABILITY SERVICE
Simplicity, Elegance Noted
In Women's Apparel This Year
MAIL TRIBUNl, M.dford, Or. C
Wtdntldty, Apr. 20, 1 960 J
The American woman - still
recovering from "chemise
shock" or "sack-itis" - yet al
ways quick to recognize
what's smart, new and excit
ing in fashion - will look for
and love the simplicity, ele
gance and femininity of the
new season apparel.
The fashion conscious wom
an will like the look of the
new dresses! There's a relaxed
and easy air about them, most
generally expressed by gent
ly bloused bodices, kimona
sleeves with underarm full
ness and nipped-in but not
too tightly fitted waistlines.
More Rounded
Slim skirts are now more
rounded over the hipline;
even sheath skirts are a bit
wider at the hemline.
Sharp pleats are smart and
popular; there Is a definite
return to the fluid looking
circular skirt, too.
In dresses, black stands out
as fashion important. Pale
colors stress whitened beiges,
pearl greys, chalk white and
chalked pastels.
Prints are at their pinnacle
- especially In black and
white or brown with colors.
Silks, the silky look and
silky finishes are just every
where - to help sum up a
simple but luxurious dress
picture for Spring.
Short coats or jackets over,
dresses, long coats over dress
es, coats over suits, jackets
over vested suits, sweater
mates to dresses, jumpers
over shirtwaists, sleeveless
jackets over full-sleeved shirt
waists , . . the line-up of smart
units goes on and on and add
up to vivacious, versatile en
sembles and costumes.
Season for Coats
A bold contrast stands out
this spring in coat collections
- with bright white coats on
one end and subtle dark
tweeds at the other.
Wide cape-like backs and
short sleeves are characteris
tic of a great number of
spring coats. Of equal impor
tance is the coat that Is gently
fitted through the bustline
and gently flared below.
The straight, loose coat -newer
looking in shorter
sleeved versions, collarless
necklines and often with braid
binding seems to be shaping
up to become a real hit.
All sorts of yummy coatings
come to the fore - light in
color, light in weight and
crisp-looking - though soft to
the touch.
Suits Are Supreme
The hallmark of the new
season is simply stated in the
many handsome suit express
ions. B i g sleeves, moderately
longer jackets, often belted,
and continued Chanel-inspired
stylings are the significant
fashion themes in suits.
One of the most important
focal points in suits is the
sleeve with unmounted short
ones . . . batwing styles . . .
puffed, push up ones and
flared sleeves are equally new
and smart.
Plaids, pale colors, checks.
braid and bindings plus many,
many luxurious fabrics are
the exciting highlights of the
newest suits.
Accessories Vital
To play up the elegant sim
plicity of pale color, simple
and relaxed styling and to
complement the handsome
fabrics everywhere this spring
-jewelry, gloves, handbags,
neckwear and flower accents
are most important.
Lots of beads that ride high
in bibs and chokers . . . brace
lets by the score . . . pins in
twos or threes or more , . .
colors galore and lots of white
- are all fresh and sprightly
newsmakers for Spring.
The large romantic flower
for the neckline of a suit, coat
or simple dress . . . the chalk
white lingerie collar as a
neckline fill in ... a pale,
printed scarf , . . will give
punctuation to the new season
wearables.
Short gloves in paled neu
tral tones are long on fashion
importance, but the eight-button
length will be riding high
to meet the demands of the
many shorter sleeved dresses,
suits and coats.
Big, big handbags will vie
for popularity with slimmed
down satchels, boxes and attache-type
cases.
From Uie most delectable
colors in leather, to the most
varied line - up of straws,
tweeds, patterns and prints,
handbags will give distinctive
accents to all the new fash
ions. So, the new season begins,
American fashion bursts into
bloom with a simple sophis
tication, a look of elegance
and above all a return to ultra
feminine moods.
NEW STYLE Jacket plus dress is ever-so Important for
spring. And the style shown here is especially new . . I with
cropped sleeves that widen at the elbow. The fitted jacket
conceals a slim dress with neckline accented by the same
print that lines the jacket. By Branell.
With the accent on America
today and yesterday in fash
ions this season . . . it's no
wonder vests return for gals.
Extra short vests are espe
cially good this Spring with
casual skirts, tapered pants
and tailored blouses.
Building
with "ST
Jackson
County
Since
1909
WE HAVE NO "PACKAGE" LOANS .... OUR HOME LOANS
ARE INDIVIDUALLY PLANNED TO FIT YOUR BUDGET!
COME IN AND MAKE YOUR FINANCING PROBLEM . . .
OUR PROBLEM!
Jackson County Federal
SAVINGS AND LOAN ASSOCIATION
Main Office -126 East Main, Medford
II .
Wtdntldty, Apr. 20, 1960 I J i
: ; oM ITHURS..FRI.SAT.I
Y km i blossom h
t hr!' ,1-J ' JoiB in on hm savings
! fc-t- V3 Vl during the Big Pear Blossom
i"rv-fi II Festival. Thurf... Fri. mA ,
i $Nf Jf The Buys are Terrific,
t T SHOP NOW and SAVE!
S' ,rl THE PATTERN'S 'tHE i
K W,f jj THING-It's glen plaid and! O VALUES M I I J I f
f ' " ' "a -t, j"st the trick to turn this mm tr n r e n ill I '4 I f I I 1
IS . 1 V ' ' slender silhouette into one1 lO S1 9.9(1 ft II I ft I I I 1 I
- - t l-i ' ' 'I! that's slim, not skinny! Spe- 1 I I W
' -. . 2 , cial accent is a crossed belt I I J dr vj J
j 'ji;!s; fs- S 'ha,t curves' down in back f Tm
! ' ; . ' & f ! underscoring the waistline. By : 1
Luis Estevcz-
e 1 O All Sizes I (0 (()(
J SS 7-15; 8-18 I fN JJ Qj
j i'iM! Q All Colors A . .
f. I -: v 11 sy,es& ' X
" ' ' 1 fj "'"' j Fabrics "N ' "'S :'"
I t-:-.-. 3 -.::'.:. .$ fji l II '-' '
; : i SI I I 11 17 n
CATCHY COTTON COORDI- I II I , fO t
NATES - Sure to catch on like I I I I ' TTrV
wild-fire is this tailored two- I II I ' VI V " - '
some. The gay cardigan and I J I jVJVT
solid sheath skirt are both PJK I .(s KtUMC
washable and shape-keeping.
If Your CREDIT IS GOOD rfT)
U't good at XKrJ
' pick's '
rf'M FACT0RY
S SALE!
1 ... IFac
rjf' j r- Styles
ym 'Silbkin Girdles
f Regularly $6.95 $1.50 WW
I I mm ' 1 I I
V St F bouffant Capri
W Petticoats S
! luscious nylon full petti C QQl I Skinners
coats, lots of color. r AA
$7.98 Value QZS Sm.. Med.. -5o',d w I
Ltrga Colors
112 EAST MAUI STREET Next Deer to Robinson Bret. I
Checks in pastels and
checks In crisp black and
white; checks in miniature
size, and giant, magnified
check are all newsl Newest
fashion idea is pen line stripe
shirting blouses with pastel
check suits.
O BUILDING
O PURCHASING
O REFINANCING
O REMODELING
Ashland Branch 337 East Main