Section B
Medford,
Pages 1 8
eIjTribune
MEDFORD, OREGON, FRIDAY, APRIL 8, 1960
New Financial Publication
Tells Risk of Broadway Plays
By LEHOY POPE
New York-iUPIl-The hanker
lng to take a flyer in a Broad
way show sooner or later in
fects thousands of folks who
regularly invest In securities.
But how to go about it
tumps most of them. They
know the odds are long but
they don't know how long,
and they can't find any sign
posts in the Broadway invest
ment market such as exist in
stocks, bonds and commod
ities. A TV script writer with
some financial experience,
Seymour Vail, has set out to
put up the sign posts. Vail has
founded a semi-monthly mag
azine called "Theatre Inves
tor," to publish news about
plays and musicals, whose
producers are looking for
angels. He also publishes re
search reports on the earn
ings records, not only of
17 per cent of this type show
plays, but of producers and
directors.
The April issue, "Theatre
Investor," which incidentally
costs $50 a year, charts three
prospective productions and
list 20 others that are looking
for more capital. Vail rates
their prospects in four groups
on the basis of how past pro-
Answers To Cancer
May Exist Without
Anyone Knowing It
Louisville, Ky. - IUPD - Sci
entific knowledge of the intri
cate, many-faced ways of can
cer is piling up so abundant
ly the answers may exist right
now without anyone knowing
it, according to the president
of the American Cancer So
ciety. Dr. Warren H. Cole, who
also is professor of surgery,
University of Illinois, was
speaking to 40 science writers
assembling here for six days
of briefing by 50 leading can
cer scientists on the newest
and most promising in cancer
research. This seminar, which
begins tomorrow, is sponsored
by the society.
"Are the means of saving
some of the 260,000 Ameri
cans who will die of cancer
this year here but hiding in
the literature?" he asked.
"This possibility is consistent
with the history of major de
velopments in medicine. Vac
cines and so-called 'miracle
drugs' which have overcome
many of mankind's most
lethal diseases were possible
Brighi and gay a; Springtime!
N
NORCROSS
A
tal
aha w f
long before they were actual
ly applied."
He could offer no solution
lo this situation, which can
be of little comfort to cancer
victims, because "new find
ings are being reported at a
rate that makes it impossible
for the human mind to assim
ilate all of them."
Clues which could right
now lead to "a substantial
measure of cancer control,"
may be in "the vast mass of
basic data, sitll piling up at a
fantastic rate," he said.
"The key to cancer control
could rest in the equations of
the biophysicist or the bio
chemist, or in the phenomena
noted by the immunoloeist.
The quantitative differences
in the enzymes of normal and
tumor tissue could hold the
answer. The cytologist's rel
atively recent ability to detect
the presence or absence of a
chromosome could expose
some of cancer's great secret."
Loie and nis university as
sociate, Dr.' T. C. Everson,
have authenticated US cases
since 1900 in which cancers
of various types went away
on their own without treat
ment, that is, they "spontan
eously regressed." This shows,
he continued, that "there is
something within the human
system - something which is
still beyond medicine's ability
to comprehend or exploit -which
can control many now
hopeless cancers."
He emphasized, of course,
that the number of these cases
is so very small it makes
"each instance almost a mir
acle." Cole told the writers the
press has been criticized by
scientists "for failing to in
form readers of the enormous
strides being made in basic
research." These critics, he
said, contend that the press is
20 years behind the times by
ignoring the truly significant
advances in man's quest for
knowledge." This criticism,
he added, is refuted - in his
personal opinion-by the turn
out of 40 writers for the so
ciety's seminar.
ductions of similar type have
fared over the years on
Broadway.
He gives each two ratings
-"current," meaning how the
production plans seem to
stack up right now, and "max
imum," meaning what the
show could earn if it actually
is produced and gets good re
views from the critics.
If Vail gives a show a cur
rent rating of only 1, that
means he thinks it now only
has a 5 pel cent chance of
earning a profit. A rating of
I means mat over the years
produced on Broadway have
Deen profitable. The profit
able percentage jumps to 70
for group 3 and to 80 for
group 4. A proposed revival
of Eugene O'Neill's "Emperor
Jones" with Myron McCor-
mick and Leonard Sillman's
projected revue, "New Faces
of 1960." get a current rating
of 3. Most of the others are
rated only 1 or 2.
In a box score on producers
Vail shows that of 288 who
were active from 1954 to
now, only 45 have had a suc
cessful Broadway show and
only six who have had sev
eral productions have a hit
record of better than 50 per
cent. But the profits earned
on these producers' successes
ran from 107 to 357 per cent
and after losses on their fail
ures, investors in all these
top producers' shows still
made profits ranging from 72
to 350 per cent.
Vail rated David Merrick,
producer of "Gypsy," "Destry
Rides Again," "La Plume de
Ma Tante" and "Take Me
Along" as tops on Broadway
from the investors' point of
view.
Vail expects his little paper
to bring public money into
the Broadway theatre on the
biggest scale the producer
ever has seen.
Some Surprises
Some of the things he dis
closes will surprise a lot of
folks. For instance, a straight
play nowadays has to be
budgeted at $250,000 to $350,
000 as they have been for a
long time. Investors share 50
per cent of the profit after
all expenses including royal-
. The smallest investment ac
ceptable usually is $500 or
$625 but in some, shows it's
$1,000.
"Variety," "Billboard" and
other theatrical publications
for years have published re
ports on the financial prog
ress of Broadway productions
and disclosed plans for fi
nancing them. But Vall's ef
fort to create a financial sta
tistical basis for the theatri
cal investors seems to be some
thing quite new.
Variety also has published
box scores on the financial
grosses of the works of top
playwrights. Who do you
think is Broadway's perennial
top grossing playwright-Eugene
O'Neill, George S. Kauf
man, Rogers & Hammerstein?
No, it's a chap named W.
Shakespeare. He still can out
draw his modern competitors
anytime he gets a good star
and a good director.
V VvV'i X oil "
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frnrfit iimmki w &
TAKES ASYLUM Luis Conte Aguero, a Cuban television
commentator who was the most outspoken anti-Communist
spokesman in Cuba, has arrived in Miami, Fla. Aguero was a
college classmate of Premier Fidel Castro, but took political
asylum in the Argentine embassy when Castro denounced
him. (UPI TeleDhotol
U.S. Said Doing
Outstanding Job in
Checking Inflation
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Washington (UPD The
United Stales is doing a bet
ter job of checking inflation
than most other free nations,
according to a Labor Depart
ment official.
Robert J. Myers, deputy
commissioner of labor statis
tics, said consumer prices in
this country have increased 9
per cent from 1953 through
1959. But comparable statis
tics show a rise of 28 per cent
for France, 20 per cent for the
United Kingdom. 12 per cent
for Italy, 11 per"ceht'for"Ger
many and 9 per cent for ja
pan, Myers said.
Earnings Increased
In a related announcement
Secretary of Labor James P.
Mitchell said the average
weekly earnings of U.S. fac
tory workers have Increased
by 12 per cent since mid-1953
after allowing for federal
taxes and higher prices.
Mitchell said the U.S. econ
omy has shown "phenomenal
growth" in the past six years
to surpass the fast-rising in
crease in population.
Total personal income after
taxes showed a 21 per cent
gain in this period, Mitchell
told congress in his annual re
port. Myers said the govern
ment's index of living costs
- now at an all time high -has
been held in check by rel
atively low food prices in re
cent months.
The index for February
was 123.0. in Dargain Dase
ment language, this means it
takes S12.56 to buy the same i
item that cost $10 about a
decade ago.
Prices Forced Up !
Much of the increase in
American consumer prices
took place during the Korean
war when shortages caused
by defense production forced
up prices. Similarly, inflation
ary trends in France were
linked to that nation's Alger
ian crisis.
Myers said there are no sta
tistics available to compare
U.S. consumer price changes
with those of the 'Soviet
Union.
"The dictatorship In the
Soviet Union has spread the
gains on productivity through
lower prices rather than in
creasing wages," he said. This
form of price-cutting, he ad
ded, can be done only in coun
tries with state-controlled
economy.
Government experts be
lieve consumer prices here
will rise about 1.5 to 2 per
cent in 1960. This will be
about the same as the increase
last year.
Back Stairs: Boner in Speech Text
By MERRIMAN SMITH
UPI White House Reporter
Washington - UTC - Back
stairs at the White House:
For a brief spell this week,
It looked on paper like Pres-
the Republican ladies. When
he and Mamie arrived at the
affair which was held in a lo
cal Ice palace called the
Uline Arena, they had to
wait a few minutes before
ident Eisenhower had come; time
out for former President Her
bert Hoover as the 1960 GOP
presidential nominee.
The way it happened was
this:
Last Monday night, Eisen
hower was the featured
speaker at the "Jumbo Jam
boree" sponsored here by the
Republican Women's Nation
al Conference. Advance cop
ies of his speech were dis
tributed at the White House
during the late afternoon.
Reporters were amazed to
read in one section of the
speech that the President,
after calling his party col
leagues to greater battle this
year, would have this to say:
"In any event, we are set
ling our sights on obtaining
a Republican House to work
with my Republican predeces
sor." Since Hoover was the last
Republican to occupy the
White House before the cur
rent administration, it seemed
that Eisenhower could be re
ferring only to his party's
elder statesman.
Reporters, however, real
ized it had to be a mistake
and dictated their speech
stories with no particular at
tention to- the one amazing
sentence. Before much of the
speech was in public circula
tion, however, workers in the
White House press office dis
covered the classic boner and
came streaming into the press
room crying, "Make that
word successor."
Thereupon arose a most in
teresting question: Who made
the Freudian slip? No one
seemed to know, but as far
as it could be determined
from outside the tight inner
circle of the administration
family, the mimeographed
text was copied from a speech
draft that had been approved
personally by the chief ex
ecutive. And that wasn't all that
happened in connection with
the President's evening with
for their introduction
grand march into the
and
hall
The President and Mamie
accepted their good Repub
lican box suppers with great
gusto from gaily-uniformed
girl pages, but in truth, the
Eisenhowers must have eaten
before leaving the White
House. The First Lady nib
bled on a roll and passed up
everything else. The President
took one or two exploratory
bites out of a cold chicken
leg and then gave up to con
centrate on the speaker i
entertainers.
Mahalia Jackson, the ii.i . !
Negro gospel singer, had
troubles, too. Shu tripped s:.J
fell down as she went on
stage, but was helped quick
ly to her feet. Mahalia then
proceeded to thrill the Eisen
howers with her wonderful
voice that apparently suffered
I not at all from her stage
tumble.
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