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60 NEW VALIANTS!
Valiant from Chrysler Corporation
the car you'd want at any price!
1,560 PRIZES! Worth over $175,00022
IN LEVER'S "60-VALIANT" CONTEST! cn pp.7Fe, L
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IT'S FUN! IT'S EASY TO ENTER!
17-JEWEL WATCHES BY
1. On the official entry blank, or on a blank piece of paper, write your own
name and address and complete the following in 25 words or less: "I like
(write in name of one product from those pictured below)
because: " Accompany each of your entries with the appropri
ate part of the label or package for any one of the products as specified below:
Box top from any size package of Breeze Box top from any size
package of Fluff jr All Two wrappers from any size bar of Praise
Label from any size plastic container of Lux Liquid (or code
number from can where plastic not available.)
Your choice of one of these fine 17-jewel watches with
the exclusive Benrus 3-year Unconditional Guarantee.
For 'women, an original Benrus "Embraceable," a
lovely watch and a bracelet combined or, for men, a
rugged Benrus "Orbit," self-winding and waterproof,
shock-resistant watch. if cm am a a
2. Mail your entry to:
Valiant Contest
Post Office Box 40A
Mount Vernon 10, New York
Entries must be postmarked not later than
March 15, 1960, and received by officials
not later than March 25, 1960. Each
entry must be in a separate envelope.
3. Entries must be the original work of
contestants submitting them and unquali
fiedly become the property of Lever
Brothers Company.
4. Winning entries will be selected by the
judging staff of The Reuben H. Donnelley
Corporation on the basis of originality,
sincerity and aptness. Decision of judges
is final. Duplicate prizes in case of ties.
5. Only one prize will be awarded to any
one family. No employees of Lever Broth
ers Company, its advertising agencies or
members of their families are eligible to
enter this contest, which is subject to all
federal, state and local regulations.
1000 THIRD PRIZES!
1,000 "BROWNIE
STARFLASH" OUTFITS!
Easy-to-use camera with flash unit built
in always ready to shoot! Takes color,
black and whites, and color super-slides. .
Complete with flashbulbs, batteries, and
film.
FAOCWTH INSIDE
FLUFFY ALL: with
controlled suds for
automatic washers.
BREEZE: always a Cannon
premium in evety package.
LUX LIOUID:
new pink lotion
formula for dishes
and fine fabrics
PRAISE: the
totally new kind of
soap for the bright
look of health.
MAIL TODAY TO:
Lever "60-Valiant" Contest P. O. Box 40A, Mount Vernon 10, N. T.
"I like because:
Name-
Address-
City.
-Zone.
JState-
! Dealer
& M mmm mm