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"My mew foiridlgje discovery
DirsrQipiroves youir 9snnm coyii'oinrDoll'iccolly
-or you don't pay for it"
An invitation to send for a free examination copy of An Evening of
Bridge with Charles Goren the SECOND learn-by-playing set
developed by the world's most famous bridge expert. It's guaranteed
to help you play more skillfully, more confidently, and with higher
scores or you don't pay a cent!
You Can Play As Many As 96 Different Hands
with Charles Goren "by your side."
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rouLD you like to be the best bridge
player in your circle of friends . . .
a sought-after partner . . . the authority
others turn to for advice? It's simpler
than you might think and it's fun with
this remarkable new discovery by Charles
Goren, the man who pioneered Point
Count Bidding. It's not a book, not a
course, but an entirely new CONCEPT of
mastering both bidding and playing.
An Evening of Bridge with Charles Goren is a
brand-new set with a completely different manual and
set of cards. But, like the earlier Charles Goren's New
Way to Better Bridge, it is based on one of the oldest
and most successful learning theories: experience is the
best teacher.
With Mr. Goren's discovery, you learn by playing actual
bridge hands. The only difference is that the hands have
been scientifically predetermined to provide you with a
wide variety of "key" decisions. Throughout each game
Charles Goren is "by your side" pointing out ways to
improve your bids and plays. You pick up the experience
you need at the same time as you enjoy some of the most
stimulating bridge sessions you ever had.
Here's How It Works
A deck of specially-coded playing cards is dealt out
according to the marks on the backs; so that each player
gets one of 24 predetermined bridge hands. Each has been
carefully chosen to cover a variety of challenging situa
tions. No one knows what the other's hand is!
You bid the hand. Then you open the manual to see
what bid Goren would have made and why! At this
point, the comments on the actual play of the hand are
on another page and cannot be seen. You then start play
ing. Make your own decisions and your own mistakes.
When the hand is over (or during its course if you prefer)
you open the manual for a complete play-by-play com
mentary by Mr. Goren. And, of course, if you play differ
ent positions at different times, you will have 96 individual
hands that you can play.
Meet Your Instructor, Charles H. Goren
YouU be taking bridge lessons from the man who is the
Number One ranking player of the United States (ac
cording to the ratings of the American Contract Bridge -League).
Only player in the history of bridge who has
won et'err major U. S. championship. He appears on
the nationally televised show, "Championship Bridge"
(ABC-TV, Sunday afternoons).
Like Private Lessons
by America's Greatest
Bridge Expert
You play each hand with three
friends just as you ordinarily
would (or if you prefer you may
even play "solitaire"). The only
difference is that you have a
bridge expert (in this case
America's No. 1 expert) "look
ing over your shoulder." Through
the advice in the 121-page
manual, he explains strategies
and rules, the reasons for various
plays and bids. He gives you
specific advice about specific bids and plays.
You do NOT bother about learning abstract theories or
hard-to-remember rules. By actually bidding and playing
each hand and then having it thoroughly reviewed and
explained by Goren you cannot help absorbing a tre
mendous amount of expert and practical "know-how."
Your game will improve automatically.
Try It For 3 Full Weeks FREE
The coupon (without money) entitles you to try An Evening
of Bridge with Charles Goren. Within 3 weeks, if you are
not absolutely "sold" on the value of this set if not convinced
that it will do a world of good for your bridge game simply
return it without hesitation and forget the matter. Otherwise,
send only $2.95, plus postage, as payment in full. (We predict
that you'll get back many times that small amount in just one
bridge session!) Mail coupon to Simon and Schuster, Dept.
FW, 630 Fifth Avenue, New York.
(A WORD OF ADVICE: We suggest that you get one before
your friends get around to it. It really works, and someone is
going to score a sensation at your next bridge session. So clip
the coupon now and send it at once.)
tr ' in
of Bods .
with j y - "C
Charles H. j
To your bookseller or
SIMON AND SCHUSTER, INC., Dept. FW
630 Fifth Avenue, New York 20, N. Y.
Please send me a boxed set of An Eveninc of Bridge
with Charles Goren for a three-week free trial. The set
includes the specially coded marked cards, the 121-page
self-teaching manual, and the handy dealing aid. If I don't
see my bridge score going up I'll return the set within three
weeks and pay nothing. Otherwise, I will send you $2.95
plus a few cents postage, as payment in full.
CHECK HERE if you also wish to try the earlier set,
Charles Goren's New Way to Better Bridge.
which includes an entirely different manual and set of
cards. Also $2.95, with same return privilege.
ALL THIS SENT FREE
for 3 weeks examination
FULL DECK OF SELF-TEACHING SPECIALLY MARKED
CARDS the backs of which are designed so that 24 chal
lenging bridge hands, prearranged by Charles Goren,
can be easily dealt around a table.
COMPLETE 121-PAGE MANUAL, in which Mr. Goren
analyzes each of the 24 hands, and tells you how experts
would have bid and played it.
HANDY DEALING GUIDE, designed to expedite accurate
dealing of the special playing cards according to the
code on the backs.
Na
PLEASE PRINT PLAINLY
Address.
City Zone. ... State
SAVE POSTAGE. Check here if you enclose payment. In that case
ice will pay the postage. Same return privilege, with money refunded
in full. N.Y. City residents: add 3 sales tax.