Why the
1960 Oldsmobile
will give you more
satisfaction than
any car you have
ever owned
W
HEN the excitement of new car announcements
is over, these facts will stand out.
One car will distinguish itself for its restrained good taste.
There is true distinction in the styling of the new
Oldsmobile. It has the clean-cut look that one asso
ciates with balanced design. Its fashioning is subtle,
refined, uncluttered captures the spirit of the Rocketing
Sixties in a refreshing new way. It's style you can
"live with"!
One car will be talked about for its smooth manners.
As more and more people take to the road in the 1960
Oldsmobiles, you will hear glowing comments about
its quiet smoothness, its sturdy indifference to the rough
est of roads, the solid feel at the wheel, and the ease
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Olds will give each owner his individual preference
in power plants. The driver who wants top econ
omy plus Rocket "Go" on lower-cost regular gas
will have it. The owner who wants top performance
from premium fuel will have it. Everyone can have
the best balance of power and economy for his
kind of driving.
One car will stand out as the quality car of the year.
The 1960 -Oldsmobile is the finest achievement of 62
years of building quality automobiles. Today's precision
standards at Oldsmobile are higher than was believed
possible as recently as two years ago. Today's quality
control is the accomplishment of years of patient
progress in an organization where quality is a way of lifel
That's why we can promise that your 1960 Rocket
Engine Oldsmobile will be so completely satis
fying in every way. It offers the style you want,
the room you need, and the thrift you asked for. It
is quality-built to fully protect Oldsmobile's price
less reputation as the medium-price car that holds
its value best right through to trade-in time.
You will have your choice of 17 new. models in Olds
mobile's three established Series Dynamic 88, Super 88
and Ninety-Eight. See your local authorized Oldsmo
bile Quality Dealer on Thursday, October 1 for your
first view of the car especially planned for the person
who wants the best the medium-price class can offer