MAIL TRIBUNE, Mtdford, Or.
Copyright 1959, Bureau of Advertising of the American Newspaper PuDii&uers association, ins.
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ONLY DAILY
NEWSPAPERS
SELL
GASOLINE FROM
REFINERY TO CAR OWNER
petroleum companies use daily newspapers as a rich source of prospects for their products. With
daily newspapers they can and do dig deep and profitably in any market or all markets, reaching
over 100,000,000 people at any one time.
All down the line, .through jobbers, distributors and local service stations, the daily newspaper
-
keeps selling motorists on your brand of petroleum , products. The newspaper's unmatched local
selling power has made it.the overwhelming favorite of local advertisers. Last year local advertisers,
Published in the interest of more effective advertising by The Medford Mail Tribune
.including oil distributors and service stations, spent $2V billion in this Total Selling medium six
times more than in radio,-nine times more than in television! .
If you want to sell more people aM the way to the sale-sell them nationally and sell them locally
at the same time in the same medium the Total Selling daily. newspaper.
THE TOTAL- SELLING MEDIUM IS THE DAILY NEWSPAPER