4 MAIL TRIBUNE, Medford, Or.. B . Thursday, May 21, 1959
Copyright 1959, Bureau of Advertising of the American Newspaper Publishers Association Inc.'
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ONLY NEWSPAPERS SELL TOILETRIES FROM
CHEMIST TO CUSTOMER!
TOILETRY MANUFACTURERS spent over $34,000,000 in 1958 in newspapers to reach their millions
of men and women customers. This kind of spending, year after year, helps to pay off handsomely
for the toiletry business whose sales according to the Bureau of the Census, are highest ever.
Retailers of toiletries, too, know the value of steady, strong newspaper advertising on the
local scene. They can easily see the effects their sales of toilet preparations are up, also. Most
local advertisers "are firm believers in the retailers' number one medium, the Total Selling daily
newspaper. That's why they invested an overwhelming $2,375,000,000 last year in newspapers
six times as much as in radio; nine times as much as in television. .
Put the combined national coverage and1 local impact of the Total Selling daily newspaper
to work on your products. It sells goods at all levels at the same time and in the same medium.
THE TOTAL. SELLING MEDIUM IS YOUR DAILY NEWSPAPER
Published in the Interest of more effective advertising by. THE MEDFORD MAIL TRIBUNE
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