r
PERIODIC
FAIN
Don't let the calen
dar make a slave
you, Betty! Just take
a Midol tablet with a glass of water
. . . that's all. Midol brings faster
relief from menstrual pain it relieves
eumps, eases headache and chases
the "blues". So get Midol today.
RHEUMATIC
ARTHRITIC
PAINS
Do you know there is no faster,
safer, more effective pain-relieving
agent in all the world than DOLCIN?
More than 2,000,000,000 (two bil
lion) dolcin tablets have been used
to help millions of men and women
relieve moderate pains and discom
forts of arthritis, rheumatism, sciat
ica, lumbago whenever they occur.
The DOLCIN formula is prescribed by
many doctors . . . used by scores of
hospitals. Try DOLCIN tablets today.
I HUM HIART ACTION I
I CIVIS MORI STRENGTH I
II
I
lqod Coptwt 1 1
Ac Snd - fill MOI He. IS I
VIOIIM MONIlCillO, HtlNOtt 1 1 1
STAMINA VIGOR
S Years University Experiments, 500
Persons PROVE VIoBln oil Mips
heart actioi Increases inaurinct
Snd fill OOI He. IS
VIOIIM MONIlCillO, HtlNOtt
atf t Mtliltl, tr mi fmtl UletlWi
Backache &
Jerve Tension
SECOKDARY TO KIDKEY IKRITATIOII
NKW YORK 8peelal: Thanks to new.
sclentlfle laboratory formulation, thou
uniit or men and women now escape
rrellnc old. tired. Irritable and depressed
from loalnr. deep and worrying about
"Bladder Weakness" Oettlna OP NlshU
or Bed Weill ni, due to common Kidney
or Bladder Irritations, which often re
- iult In secondary Backache. Headaeh
and Nerrousneaa. In such cum New Im
proved Cystea usually aim quick, calm
Ins relief by eombatlnc Irrltatlns lerma
In acid urine: and by re la xl tic. analacsla
pain relief. Safe for youni and old. OH
Oystex at drutilat. reel belter tail.
The Book That Bypassed Time
v . ' 14. .
f r ' i
1
Folksy editor of folksy almanac
takes time to chat with
New Hampshire neighbor.
Photos by George Woodruff
Since 1792, The Old Farmer's Alma
nac has been uninterruptedly telling
folks when to plant crops, how to dress
for the Fourth of July band concert,
and what quips to use when the tatting
circle's conversation lags.
Modern times and the move to the
big city haven't dulled America's ap
preciation for this folksy contribution
to publishing history. Changes even
seem to have strengthened the an
nual, making it a quaint link to an un
sophisticated past.
Yet in 1940 it seemed that The Old
Farmer's Almanac would go the way of
Godey's Lady's Book," McClures, and
other old-time reading favorites. Circu
lation was dropping rapidly until Robb
Sagendorph took over and hit at the
source of its troubles modernization.
Sagendorph threw out the Almanac's
"new look" and returned to ancient
woodcuts, ornate type faces, puzzles,
astronomical calculations, tidal refer
ences, "rube" witticisms. And Ameri
cans again bought copies, nearly a
million a year, as avidly as their grand
daddies did.
One standby of the Almanac has
never been tampered with its year
round weather forecasts which are
based partly on a secret formula devel
oped by an Almanac employee in the
18th century. Almanac boosters contend
these daily weather predictions are
about 80 percent correct, a figure mete
orologists sometimes envy.
While outward Almanac appearances
are unchanged, Sagendorph has im
parted much of his own David Harum
canniness to its pages, and his neigh
bors and friends in Dublin, N. H., where
the annual is published, also contribute
to its native American personality. Here
is a camera visit with editor Sagen
dorph and his venerable publication,
both steeped in Yankee heritage.
Boss Robb Sagendorph, arm
resting on old-fashioned press,
scans new page proofs.
It
family Weekly. April It, mi