Copyright 1958, Bureau of Advertising of the American Newspaper Publishers Association, lac.
i
Who created the idea that went into the message
that sent the reader out of the house to buy?
SINCE A MAJOR AMOUNT OF ADVERTISING is created by adver
tising agencies, the chances are that one of the country's 3,000
skilled advertising agencies thought up, wrote, designed and
placed the newspaper ad that sent this lady out to buy.
Last year advertising agencies and other advertisers in the
U. S. and Canada placed over $10 billion worth of advertising in
newspapers, magazines, radio, television and outdoor advertising.
The largest amount, by far, was invested in daily newspapers.
The function of an advertising agency is to increase the sales
and profits of its clients. In the relatively few years that agencies
have been in existence they have helped to make thousands of
products household words. Through their contribution to greater
sales, they as well as their clients have helped us to enjoy the
highest standard of living anywhere in the world.
And, from the start, agencies and newspapers have worked
closely to bring news of products and services to you, the
consumer. Most agencies, like the clients they serve so wrell,
recognize the daily newspaper as the most effective advertising
medium to introduce and maintain any product on the market.
THE TOTAL SELLING MEDIUM IS THE DAILY NEWSPAPER
Published in the interest of more effective advertising by . . . THE MEDFORD MAIL TRIBUNE