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Today's Food Shopper gets more vajue in more food products than ever
before. Supplying her increasing needs and satisfying her love of values is
one of the biggest jobs in the country. Yet the nation's $47 billion food dis
tribution business does it daily and does it well. '
This year an important segment of the industry marks a milestone in its
history. The National Association of Food Chains a group of 240 com
panies that operate 12,000 food stores and super markets in the U. S.,x
Canada and other countries celebrates its 25th year as a vital link between
producer and consumer.
Your daily newspaper hails the NAFC f or its contribution to our high .
standard of living. Through better methods of warehousing and marketing,
the NAFC's members and other food firms offer shoppers the highest values
consistent with costs.
Because they must move tons of merchandise rapidly, food retailers
invest 80 to 90 of their advertising budgets in the daily newspaper. They
know that the newspaper, with its daily coverage of food news and features,
and its advertising effectiveness, is a natural and vital link to you, their
valued customer.
THE TOTAL SELLING MEDIUM IS THE DAILY NEWSPAPER
Published in the interest of more effective advertising by... MEDFORD MAIL TRIBUNE