CARS (Continued)
V
J- K 4.
Y
Pontiac is nine inches longer, three
inches broader than its 1958 models.
in the car-wide grill. Oldsmobile
spaces the four lenses almost evenly
across the front with beautiful effec
tiveness, while Buick and Lincoln
prefer angled treatment.
Grills and fins are perhaps the most
important focal points for identifica
tion. Grills made of many polished
aluminum pieces set in jewel-like
patterns, as typified by the Cadillac
design, may be hard to wash but sec
tional replacement after accidental
damage is less expensive than with
the former one-piece construction. For
sheer originality, on the other hand,
Pontiac deserves a bow in honor of
its jet-age front end. Cadillac, Chev
rolet, and Plymouth, in turn, vie for
the "most finny" award.
P mphasis on station wagons is more
evident than ever this year.
This is not surprising in view of
a Plymouth report that in 1958 one
of its four-door Suburban models
displaced the sedan as the most popu
lar body style in the line. Pontiac and
Edsel have followed Chrysler in offer
ing a rear-facing third seat.
In fact, much attention is paid to
optional seating arrangements in all
body styles. Rambler continues its
exclusive reclining front seats, newly
separated to permit individual adjust
ment. Both Rambler and Pontiac offer
head-rests at extra cost, and a number
of makes give customers a choice of
conventional or individual seating. Of
the latter, Chrysler Corp.'s unique
swivel seat, available in most '59
models, is perhaps the most useful
because it swings outward in a 40
degree arc for easy, graceful exit a
feature sure to please women.
While comfort and vision are vitally
important, they are by no means the
only safety factors built into the new
cars. Yet the great progress made in
this direction in recent years came
despite surprising public apathy. The
cry that Detroit builds nothing but
overpowered death traps is often
and unfairly raised. To see the other
side, forget accident statistics for a
moment and look at these figures on
seat belts. Every safety authority
agrees that if belts were universally
used, accident casualties would be cut
by 50 percent But what happens
when they are offered inexpensively?
12
Familu Wfflclu, Worember IS, 19S
A spokesman for Ford Motor Com
pany says: "Less than 2 percent of
customers order belts on their new
cars. And after the novelty wears off,
a mere fraction of this small number
of people continue to use the belts.
We have, in fact, spent and lost mil
".3
a
n 9
i ;
lions on promoting safety, but we'll
continue the program. We are working
now, for example, on belts that will
fasten themselves automatically."
Not much more can be said. Every
car maker faces the same problem.
Economy is another feature much
1 If" V ff1&N "SrnT
, M :ry i l u kuttei, R,cHE. t.
V Mi. T" mW I " M M ' W V ft H 4 I 'i P .ill K
emphasized in 1959; models. Dodge
which originally planned to drop its
six-cylinder engine, has found it
worthwhile to continue the option.
Edsel is a newcomer to six-cylinder
ranks, joining Dodge in making avail
able medium-price-class luxury in
iUkyi
combination with true operating econ
omy. Ford, Chevrolet, and Plymouth
are all planning much heavier produc
tion of sixes to meet anticipated de
mand. Rambler and Studebaker ex
pect sixes to account for the large
majority of their sales.
Uankulv. Add
Yi cup lumly packed rwn
sugar and
I tablespoon twfar, cream
inf well.
..I unbeaten m ylk nd
I teaspoon Frinth'
Vmittei) beat wdl.
..2 cups sifted WWbury'
fSTAHPiKMnur.
If desired, chill dough for
easier handling.
into balls using I, 2 or 3
teaspoons of dough for
each; place on buttered
baking sheets. Flatten
with the bottom of a glass
dipped in i
Now 1908 Ann Pillsbury Butter
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Only 70i brings you the new 1958 Ann
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This trend isn't being ignored in V-8
engine design. All makes of V-8's have
been revamped to deliver greater gas
oline mileage. Hardly any show in
creased horsepower, a noticeable re
versal from the "race" of recent years.
Many of the engines, as in Ford's
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three choices of V-8's, have been
"detuned" to operate on regular
grade gasoline. Even the performance
minded folks at Pontiac are plugging
a gas-hoarding version of their engine,
with 130 less horsepower than the
most powerful option available.
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None of this means that the new
cars won't get out and go. What it
amounts to is that they will go no.
faster than their '58 counterparts
and this hardly matters. Such a
standard will satisfy most people.
However, the taboo on speed has
stymied some interesting develop-
ments. Fuel injection is all but for
gotten except by Chevrolet, which
continues to offer it primarily for
Corvette buyers. No maker this year
catalogs a factory-installed super
charger, and there is a noticeable
absence of such other hot-rod para
phernalia as dual exhausts.
Automatic transmissions, having
reached a peak of satisfaction from
the driver's standpoint, are being
slowly redesigned for greater sim
plicity and less cost. Ford has a new
one that contains 103 fewer parts.
Edsel and Mercury have dropped
complicated push-button controls.
I ast year's much-touted air suspen-
sion has been surreptitiously
closeted by some makers, no
tably Ford Motor Company. George
Muller, in charge of Mercury suspen
sion engineering, claims that the "im
provement in ride and handling pro
vided by an air system is presently
too slight to be worth the extra cost."
On the other hand, Chrysler makes
are newly offering, as an option, air
bags on the rear wheels only. How
ever, these supplement, but don't re
place, the conventional rear springs.
Actually, hidden away underneath
the new cars are many invaluable
little improvements that together help
to make a superior product. Prac
tically every maker redesigned brakes
for better cooling, so they won't fade
away on steep grades. Cadillac has an
exclusive new shock absorber that
uses a bag of freon gas to eliminate oil
foaming and resultant loss of ride
control on rough roads.
And the gadgets! Besides the usual
array, such as power assists and air
conditioning, practically all cars now
offer an automatic "cruise-control"
device that maintains a set highway
speed until the brake is touched. GM
features its portable, transistorized
radios, and Ford continues its fasci
nating retractable hardtop. Chrysler -even
has an electronic mirror that
automatically mutes the glare of
closely following headlights.
And speaking of options, Chevrolet
chief E. N. Cole notes that "we could
build more than 1.8 million consecu
tive Chevies without duplication,"
such is the variety of trim and color
available the latter, of course, in the
new paints that need no polishing for
up to three years.
Do you still think Detroit is far out
in left field? If so, Ford's chief stylist,
George Walker, has an invitation;
"There will always be critics," he says.
"In fact, it would be a little lonesome
without them. It's like baseball, which
could sure use the perfect player. The
problem is to get him to put aside his
hot dog and score card and come down
out of the grandstand."
Family Weekly, Wouember IS, ISil