Try and
-By BENNETT CERF-
T DON'T LIKE to rap neighbors," the gentleman told his
J-apartment superintendent, "but at four this morning the
folks just above me began banging and stamping on the floor."
"Did they wake you out
of a sound sleep?" asked the
super. "Luckily, they did
not," admitted the tenant.
"It happened I was up prac
ticing on my cornet."
Political reporter came
back to the city desk after
interviewing a senatorial
candidate. "What did the
eld boy have to say?" in
quired the editor. "Not a
darn thing," grumbled the
scribe. The editor nodded
and ordered, "Keep it down
to a column.
Definition of a bore (submitted by Tom Warren of Wichita): "A
Texas actor, who went to Princeton, spent four years in the Air
Force, and has six grandchildren and his own dark room."
O 1358. by Bennett Cert Distributed by King Features Syndicate;
In the Day's News
By FRANK
In a letter to this writer,
Mr. Floyd McCabe of Butte
Falls disagrees rather sharply
with a recent statement in this
: column to the effect that Ore
gon taxpayers shouldn't object
to the use of a modest amount
.of Oregon gas tax money for
advertising designed to attract
tourists to Oregon. He says
the state has no business
spending gas tax money for
any such purpose when roads
are so badly needed.
- He is obviously a little
warm under the collar about
. it. for which he can't be
blamed. There are many
rough roads in Southern Ore
gon, and nothing is more an
noying in these days than
having to travel a bumpy
road.
I'd like to suggest that the
sum of $400,000, which is
about what Oregon contem
plates spending in the Cen
tennial year of 1959 for tour
ist advertising, would build
only about a mile of modern
highway. I can't help thinking
that the rather large sums
spent by tourists will in the
long run stimulate Oregon's
economy more than the build
ing of an additional mile of
road.
It could stimulate Oregon's
economy to the extent that
many, many more miles of
modern road Could be built.
TOURISM (as the profession
als are coming to call it)
is a BUSINESS.
It's getting to be a pretty
BIG business.
In Oregon, for example,
tourists from outside the state
spent a little better than 150
million dollars in the 1958
travel year. That is a sizeable
sum. Maybe we take it for
granted as long as it keeps on
coming. But we'd certainly
miss it if it dried up.
It seems to me we will be
wise if we continue to take
reasonable steps to KEEP IT
COMING.
WHILE WE are on the sub
ject, there are two kinds
of "tourism" that which
tomes from out of the state
ind that which goes on WITH-
the city's
m
Captain C E. Recknagel says "Radar 'X-rays' weather up to
150 miles ahead, shows us the smoothest fast course to fly.
This means greater comfort, more on-time arrivals for you...
service you can count on when you fly United's all-radar fleet."
Service to San Francisco, Los Angeles, "all the East"
United serves 80 cities coast to coast and Hawaii.
CALL SPring 3
YOU GET EXTRA CARE AT
Stop Me
JENKINS
IN the state. Nearly every
state in the Union engages to
a greater or less extent in the
business of attracting tourists
Many of the states, in their
reports of the money spent by
tourists, include in the total
money spent by their own
residents and traveling
around from place to place
within the borders of their
own commonwealth. Oregon
doesn't. The $150,000,000 of
tourist income reported by
Oregon all comes from the
outside. It is new money. It is
new money in exactly the
same sense as money received
from . the sale of Oregon's
lumber, or Oregon's crops.
While Oregon doesn't report
intra-state tourist expendi
tures, Carl Jordan, director of
the travel information divi
sion of the Oregon highway
department, . estimates that
Oregon people spend another
150 million dollars traveling
around within their own state.
THAT raises an interesting
mipst.inn
i
What of intra-state tourism?
Is it really BUSINESS?
CONSIDER it in this light:
Suppose the people of
northern Oregon spend ten
million dollars week-ending or
vacationing in Southern Ore
gon. They buy gasoline here.
They buy food here. They pat
ronize hotels and motels here.
And so on. The money they
spend here is NEW money
just the same as money spent
by out-of-state tourists.
Marin county (in Califor
nia) did some investigating a
while back and made some
interesting " discoveries.
Roughly 40 per cent of Mar
in's tourist income is pro
vided by people from the Los
Angeles area. This income
from the Los Angeles area is
NEW MONEY in Marin
county.
TT MUST BE remembered,
- of course, that intra-state
tourist money flows both
ways. Expenditures by the
people of one area will prob
ably be offset by expenditures
from other areas.
only all-radar airline
- 6233 or your travel agont
0
THE REGULAR FARE-ON
Stockholders To Fare Well in
Corporate Disbursements in 58
By ELMER C. WALZER
UPI Financial Editor
New York -(UPE- Stockhold
ers apparently are going to
fare better than Uncle Sam
in 1958 in corporate disburse
ments. Here's the way it works
out using Standard and Poor's
figures: Corporation profits
before taxes
in 1958 will
be $35.5 bil-
1 i ittiirct
S43.4 billion
f in iao. inat
nearly $a du
lion. C o r p o r-
ations' tax li-
Elmer Waller ability Will be
$17.7 billion against $21.6
billion in 1957. That's a de
cline of around $4 billion.
Profits after taxes will be
around $17.8 billion, against
$21.8 billion in 1957. That's a
decline of $4 billion.
But dividends-the stock
holders' share-will be around
$12 billion, against $12.4 bil
lion, the record, in 1957. That
is a decline of only $400 mil
lion. ,
In other words, Uncle Sam's
take will be cut $4 billion
while stockholders'; take will
be down only $400 million.
The good uncle takes a slap
ten times as hard as the stock
holders. And that's of course
one of the contributing fac
tors to the $12.2 billion def
icit for this fiscal year.
The Reason
The reason for this situa
tion is that corporations in
1958 will ' pay out about 67
per cent of their profits in div
idends. In 1957 they paid out
57 per cent. The $12 billion
in dividends estimated by
Standard and .Poor's for this
year is the same amount paid
out in 1956 and up to then
that was a record.
Back in 1929 when the pay
out was 69 per cent, stock
holders received $5.8 billion
in dividends out of $8.4. bil
lion of net profits after taxes
The reason given for the
bigger payout expected this
year is that there is less pres
sure to retain profits to meet
financial requirements of bus
iness. Plant and equipment
expenditures in 1958 are esti
mated down about 16 per
cent from 1957.
Inventories have been re
duced on a broad scale, also
leading corporations to dis
tribute a larger proportion
of their earnings than in re
cent years. The payout in
1956 was 52 per cent and in
1955, 49 per cent.
Bountiful Season .
Standard notes that the
months immediately ahead
represent the most bountiful
dividend season of the year.
Because of year-end extras
December in the past has ac-
But all business is a two-
way street. Business traffic
flows in both directions. In
this process, money changes
hands. When money changes
hands, business is created.
While we are all gunning
chiefly for the foreign tourist,
no community can afford to
overlook the possibilities of
intra-state travel.
UNITED, THE RADAR LINE
lUNITEDI M
counted for about 20 per cent
of the annual total.
Standard looks for a con
siderable reduction in the
number of extra dividends
this year.
"Being a variable factor,"
the statistical firm notes,
"these payments will reflect
this year's drop in corporate
profits much more so than
regular dividends, although
there is reason for believing
that the improved business
atmosphere will cause some
companies to be more liberal
Y if.-i
Timed to meet high-compression requirements of the
new 1959 automobiles, Richfield again leads the way
with a superb new premium gasoline. ..OVER 100
OCTANE PLUS BORON!
It's NEW RICHFIELD BORON GASOLINE.
Here is a premium motor fuel that will out-power,
out-perform any gasoline ever offered to Western drivers!
This motor fuel offers more than sheer octane power
alone. It is still the only premium gasoline in the West
containing the high-energy element BORON. It is this
combination of 100 BORON. that guarantees you
maximum power response from your car with your
very first tankful!
No matter what make or model car you plan to drive,
you'll want to test this new SUPER-OCTANE
GASOLINE. Thrill to a new surge of smooth, quiet,
then they might have been
some months ago."
Standard lists many candi
dates for dividend increases
of year-end extras. The list
includes sizeable groups of
banks, building equipments,
drugs and cosmetics, food pro
ducts, retail trade, and utili
ties. Several tobaccos are in
the groups and a considerable
number of oil and railroad
companies.
The usual procedure is to
reinvest the moneys received
from dividends at the year
Richfied
M gH MS
NEW 100BORON
FIR
(S
Shipowners Sign With Seafarers
San Francisco (CPU West
Coast shipowners have signed
a three-year contract with the
Seafarers International
Union, Pacific District, cover
ing 18,000 unlicensed West
Coast seamen.
The contract freezes wages
at their present levels for two
years, but provides for im
provements in fringe benefits
such as vacations, seniority
and holiday. It calls for a
wage review on Sept. 30,
t
end in the stock market dur
ing December, a factor mak
ing for the traditional year
end rally.
Mow Brass YdDOfl The
71
PREMIUM OUT-POWERS... OUT-PERFORMS ALL OTHERS
HP
1960. The new contract re
places three-year agreements
negotiated separately by the
Sailors Union of. the Pacific,
the Marine Firemen, Oilers
and Watertenders and the
Marine Cooks and Stewards
Union. It will eliminate dis
parities formerly found in the
three separate contracts.
The agreement covers -all
shopowners based in West
Coast ports except Pacific Far
East Lines. It becomes effec
tive Wednesday. '
The seal of Chicago con
tains a shield, an Indian, a
ship, a sheaf of wheat and a
babe in a shelL
UVJ
knock-free power the kind of power only this combf
nation of 100 BORON can give your car.
Fill up with the NEW RICHFIELD 100 BORON
GASOLINE today!
For Years-Ahead Performance
Nothing Matches Boron
It's the natural, high-energy element BORON that makes New
Richfield Boron Gasoline different from any other motor
fuel in the West Already this atomic element Is being used
with spectacular results in fuels for jet planes, missiles and
rockets. That's why Richfield Boron is a completely new
type, years-ahead motor fuel. New Richfield 100Boron
will out-power. ..out-perform any premium motor fuel In
your car. Try it today 1
MAIL TRIBUNE, Medford. Ore.,
ExecutiveTraining
Due to an expansion program the John Hancock Mutual Ufa
Insurance Company will train two men in the Medford area over
a three year period both locally and at our home office in Bos
ton. Training will cover all phases of life insurance, pensions,
business insurance and employee consultation.
.
Starting salary $4800 plus bonus. Prefer men between 25 and
45 with sales background and a local resident for at least fivt
years. For interview phone SP 2-9133 or write 10 Goldy building.
1
"UJ
MM)
Tuesday. September 30, 195S I
JLl.
uv.
JV.