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ONLY
VICEROY HAS
A THINKING MAN'S
FILTER...
A SMOKING MAN'S
TASTE!
This man thinks for himself.
Knows the difference
between fact and fancy.
Trusts judgment, not opinion.
Such a man usually smokes VICEROY.
His reason? Best in the world.
He knows for a fact that only
VICEROY has a thinking man's filter
and a smoking man's taste.
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Viceroy I
V : filter Vip IfeS
j- CIGARETTES ' fi
KING-SIZE
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Familiar pack or crush-proof box.
1938. Brawn A WlllMmMtl Tobo WP.
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