THEY SAID IT COULDNT BE DONE-
I J
m
'1
reran taw
PUFF BY PUFF
TODAY iS L'M
, GIVES YOU
&lfef? taste
Such an improved filter and more taste! They said it couldn't be done but
LM did it. Today's LM combines the two essentials of modern smoking
enjoyment less tars and more taste. LfM's patented filtering process
enables today's LM to give you less tars in the smoke than ever before.
The secret of more taste is in IfM's tobaccos -the clean, rich taste of the
Southland's finest cigarette tobaccos. The best tasting smoke you'll ever find.
- . 'WY;W ' J
- n i 'o-v v u'L. C3r
r ' ; v
ONLY LM HAS U. S. PATENT NUMBER
on avery pack and box. This patent
(No. 2,803,671) covers L'M's ex
clusivs procaas that electrostati
cally adds axtra filtering fibers.
1 1
I 4
m
Sj 1wr'
aU-
CLiooett A Mvm Toaoco Co