THEY SAID IT COULDNT BE TmL-B(rfEftErS(
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"Couldn't be done, couldn't be
done." Nobody dreamed 50
million people would ever watch
a "Western" in their own homes
on the same night. But that's
how many watch GUNSMOKE,
TV's No. 1 show, Saturdays on
CBS-TV.
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II how many watch GUNSMOKE, a
II TV's No. 1 show, Saturdays on li ,.,.., r .. . ...-.,,. , f
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f j ONLY LM HAS U.S. PATENT NUMBER T Pi l'y' H
j 1 on every pack and box. This patent "fi " Vl.'-' All,"W V.
(Ijr'l (No. 2,805,671) covers I? M's ex- f i7 ... f
llfH elusive process that electrostatl- 'ft I S U - J ? ' V n "
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PUFF BY PUFF
TODAYJ5 L&M
GIVES YOU
Such an improved filter and more taste 1 They said it couldn't be done but LM did it.
Today's LM combines the two essentials of modern smoking enjoyment less tars
and more taste. LM's patented filtering process enables today's LM to give you
less tars in the smoke than ever before.
The secret of more taste is in IfM's tobaccos -the clean, rich taste of the Southland's
finest cigarette tobaccos. The best tasting smoke you'll ever find.
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AMANDA BLAKE AND JIM ARNCSS TAKE AN LM BREAK ON GUNSMOKE SET. HOLLYWOOD
Lu:r.Rrr & Mvf.rs Torato To.