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Copyright 1958, Bureau of Advertising of the American Newspaper Publishers Association, Inc.
MAIL TRIBUNE, Medford, Oregon, Friday, August 22, 1958
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It takes a GIANT
to set America in motion.
This year millions of footloose travelers will buy tickets to
romantic places. They'll pay several billion dollars to get
where, there going by bus," plane, ship and train.
The transportation industry employs hundreds of thousands
of people. It spends billions for equipment. It performs a
gigantic task in carrying its passengers safely, surely and
swiftly to their destinations.
Transportation space is possibly our most perishable prod
uct. An accommodation that' has not been' sold by the time, a
trip has begun is never sold. To help keep its product sold,
transportation turns to another giant the daily newspaper,
, the number one travel medium. ,
Last year the travel industry spent $58,266,000 in newspapers
to attract the greatest number of ticket-buying travelers in
history: More money is spent in newspapers by all kinds of
advertisers because newspapers set people in motion buying.
All business is local ... and so are all newspapers
Published in the interest of more effective advertising by MEDFORD MIL .TRIBUNE
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