SKINNY?
Rockefeller Brothers
(Continued)
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II 111) I (Hi:
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of the Museum of Modern Art, to create the Government
Affairs Foundation, the new Museum of Primitive Art, and
several international organizations dealing with education,
finance, and research.
Today, New Yorkers are not surprised that this Rockefeller
is the leading contender, as polls indicate, in the race for
governor. Nelson is a "modern Republican" by conviction as
well as by birthright. Politics, he feels, is a public duty.
Nelson epitomizes the family tradition of giving for social
well-being. Of all his multifarious activities, closest to his
heart is the $60 million Rockefeller Brothers Fund (the 10th
largest in the nation). This is the vehicle, set up in 1940,
through which the brothers (as well as their sister, Mrs. Abby
Rockefeller Mauze) jointly channel their donations to com
munity funds, religious groups, research organizations, the
Special Studies project, and the like. It was largely the signal
services of the "RBF" which led the head of the New York'
State C.I.O. some years ago to acclaim the brothers as models
of what a rich man's sons should be.
To pool their thinking as well as their wealth, the brothers
meet formally at least once a month in their 40-room head
quarters at Rockefeller Center, Winthrop flying up from
Arkansas. Almost any time of the day, however, Laurance
may walk a few steps from his office into Nelson's, or down
the hall to John's or David's office. Week ends, they'll often
huddle at one of the brother's homes; Sundays, they'll lunch
with their father, at 84 still somewhat active in his affairs.
All but Winthrop live at the 3,000-acre Pocantico ancestral
estate, 30 miles from New York. Their talks about new pro
posals may revolve around everything from civic affairs to
modern art. The world is their stage.
Ahat's behind this rare quality of the Rockefeller brothers
the puritanical rejection of the customary rights of
princely scions either to squander or multiply a fortune?
They'll tell you it all goes back to the deeply rooted family
relationship they enjoy.
"Father never lectured us or gave us advice, he just set an
example," Nelson told me. "That's the strongest influence in
any family. Mother stood for one thing: family unity. She
believed a family should work together. When we were kids,
she was always there in the library when we came home from
school. We'd maybe have tea, read, play games. A home to us
isn't just a physical thing it's a spiritual relationship."
As boys who came into the world rich as Croesus, they were
all sent to the progressive Lincoln School, which took young
sters from all economic levels. Before breakfast, they began
their day with prayers and Bible readings, then prayed again
at bedtime. Each boy's allowance was 30 cents. They earned
extra money shining their own shoes, trapping mice, capturing
rose bugs, and raising vegetables. They had to keep accounts,
and 10 percent had to be saved, another 10 percent given'
away to charity.
"In essence, that precept of saving and giving," Nelson re
calls, "embodies a very fundamental philosophy of life."
The young Rockefellers grew to manhood in an era when
mere possession of wealth was cause for suspicion and cen
sure. When they were launching their careers, they added up
their assets and came to this conclusion: their really important
possessions were the Rockefeller tradition, their business con
nections, their talents, and their money in that order.
"Our big asset," Laurance points out, "is our name. It opens
doors and, as our money is dispersed, it is of far greater
value than anything else as long as it remains a good name.
Seeing that it does is our first consideration."
Money, to the brothers, is a tool. As Nelson puts it, "Money
can be used either constructively to accomplish many things
or as a sharp destructive tool."
The Rockefeller tradition goes back a long way to the day
when Frederick T. Gates, a Baptist minister, said to his friend,
John D., Sr.: "Your fortune is rolling up like an avalanche.
You must distribute it faster than it grows. If you do not, it
will inevitably crush you and your children and your chil
dren's children."
Thus, in the last century, John D. and his son made avail
able a staggering $2 billion through their benefactions to pro
mote the welfare of mankind. John D., Jr. ("Mr. Junior") and
his wife, a warm, cheerful, sociable woman, made parenthood
a full-time responsibility, teaching their children that the
family's towering fortune was not theirs to squander but to
use in the public interest. Day by day, the children learned
the lesson of careful handling and distribution of money.
The Rockefeller code has been actually improved upon by
the five grandsons. "Grandfather's idea was to save souls,"
they explain. "Father wanted to keep people healthy as well
as to save souls. Our generation agrees with both ideas, but
we also feel that people must have security."
"Mr. Junior" needn't have worried about the warning a
friend gave him some years ago: "Anybody with your money
and five sons has a right to expect at least four black sheep
in the family." The boys have even taught their father new
ways of giving. At the time the United Nations was desperate
ly seeking a permanent home in New York, they persuaded
John D., Jr., to offer his beloved family estate in Pocantico.
When the offer was rejected because the location was too far
from Manhattan, the brothers found a suitable plot of land on
the East River and convinced their father to buy it -for $8Vfe
million, then present it to the U. N.
It is natural for the brothers, and their sister, to hand down
the Rockefeller precepts to the fourth generation. Their own
youngsters today continue the habit of before-breakfast
prayers. Of their 22 children, six who are over 21 have al
ready started to work together for common objectives.
Though the five brothers are jointly worth probably half a
billion dollars, talk about money makes them uncomfortable.
Years ago, when Winthrop was toiling in an oil field, a co
worker asked: "Rocky, how much money do your folks have?"
"I honestly can't answer that," Winthrop said. "I've always
had a roof over my head. I've always had food and clothes
and, as far as I know, the family isn't running out of cash. I
just never asked that question myself."
But on the question of giving, Winthrop like all his broth
ersis more articulate.
"Welfare," he says, "is everybody's job. It's not enough to
contribute money. People must make the gift of themselves,
of their own time, their creative talent and spiritual strength."
Clearly, these fabulous Rockefeller brothers are that rare
phenomena: third-generation millionaires who recognize that
great personal power should neither be abandoned nor abused.
They believe that their fortune an accident, not a God-given
right is a trust to be used as much for the public benefit
as for their own.
16
Family Weekly, Anyust 3, 19SS